Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

64 results in Everything

  • John R. Rymer
  • For Application Development & Delivery Professionals

    Blog:Microsoft Gets A New Java License, Oracle Gets A Cloud Channel

    Microsoft’s cloud partnership with Oracle gives the Redmond, WA giant a new license to distribute Java technology — something it hasn’t had since 2004. With this license, Microsoft...

    • For CIO Professionals

      Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

      New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

      The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

      • Downloads: 386
    • For Application Development & Delivery Professionals

      Blog:Application Development In The Cloud: Let’s Go Deep

        Developers are driving cloud computing in new directions and toward deeper enterprise adoption. We see a new pragmatism in our research: Developers favoring collections of cloud-based...

      • For Application Development & Delivery Professionals

        Blog:Which Cloud Platform Is Best?

        To evaluate public cloud platforms, you have to look at the breadth of cloud services developers use, which means including Amazon Web Services (AWS), Microsoft Windows Azure, and...

        • For Application Development & Delivery Professionals

          Report:New Development Platforms Emerge For Customer-Facing Applications

          Firms Choose Low-Code Alternatives For Fast, Continuous, And Test-And-Learn Delivery

          Hand-coding is too slow to develop and deliver many of the applications that companies use to win, serve, and retain customers. Some firms are turning to new, "low-code" application platforms that...

          • Downloads: 496
        • For CIO Professionals

          Report:Q3 2012 Global Cloud Developer Online Survey Results

          This PowerPoint deck presents the data gathered from Forrester’s Q3 2012 Global Cloud Developer Online Survey.  The survey fielded 106 responses; 56% from North America; 25% from Western...

          • Downloads: 65
        • For CIO Professionals

          Report:Microsoft Aims SharePoint To The Cloud

          What CIOs Need To Know About The Big Shift

          With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. In SharePoint 2013, clients will find a new architecture...

          • Downloads: 450
        • For Application Development & Delivery Professionals

          Blog:The Future Of Microsoft .NET: New Options, New Choices, New Risks

          Jeffrey S. Hammond and I wrote this research together. The full report is available to Forrester clients at this link. One Microsoft platform era is ending, and another is beginning. The .NET era as...

          • For Application Development & Delivery Professionals

            Charts & Figures:Modern Apps Adoption Is Mostly Additive To Enterprise Markets — For Now

            Landscape: The Application Development Strategy, Structure, And Sourcing Playbook

          • For Application Development & Delivery Professionals

            Blog:Digital Customer Experiences: The Next Frontier For AD&D Pros

              Forrester analysts Stephen Powers, Ron Rogowski, and I collaborated on this research. Digital customer experience has become a key business differentiator, and application development and...

            • For Application Development & Delivery Professionals

              Report:Customer Obsession Will Remake AD&D Tools And Supporting Technologies

              Tools & Technology: The Application Development Strategy, Structure, And Sourcing Playbook

              Application development and delivery (AD&D) leaders shifting their strategies, structures, and sourcing to customer-focused software are like acrobats performing above a flimsy net. The tools and...

              • Downloads: 106
            • For Application Development & Delivery Professionals

              Report:Unify The Digital Experience Across Touchpoints

              Create A Consistent Experience To Engage Customers

              Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

              • Downloads: 1550
            • For CIO Professionals

              Report:The Public Cloud Market Is Now In Hypergrowth

              Sizing The Public Cloud Market, 2014 To 2020

              Public cloud services continue to drive big changes in the markets for software, hardware, and IT outsourcing, while providing a foundation for age of the customer innovations. How much and when will...

              • Downloads: 1040
            • For Application Development & Delivery Professionals

              Blog:The Future Of Digital Customer Experience Is More Than Mobile

              Stephen Powers and I wrote this research together. The full report is available to Forrester clients at this link. The research is part of Forrester’s playbook to advise application...

              • For Application Development & Delivery Professionals

                Charts & Figures:The New Vendor Landscape For Modern Apps

              • For Application Development & Delivery Professionals

                Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q2 2013

                One Size Does Not Fit All Developer Needs

                Public cloud platforms are the keys that unlock the flexibility, productivity, and economic advantages of cloud computing. Application development and delivery (AD&D) pros use a wide variety of...

                • Downloads: 2153
              • For CIO Professionals

                Report:Office 2013: A Breakthrough In Productivity

                Highly Integrated With A Risk Of Lock-In

                Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

                • Downloads: 605
              • For CIO Professionals

                Report:Case Study: How Pioneer Is Transforming Its Portal Into An Engagement Workplace

                Support Your Users With An Interactive, Integrated, And Intuitive Portal

                Over the past several years, forward-thinking organizations have begun to move from intranets, which they primarily used for publishing static content, to "engagement workplaces," which add...

                • Downloads: 248
              • For Application Development & Delivery Professionals

                Charts & Figures:Modern AD&D Introduces New Sourcing, Structure, And Strategy

              • For Enterprise Architecture Professionals

                Report:Five Customer-Facing Scenarios Shape "Low-Code" Platform Choices

                Enterprise Architects Should Add A New Platform To Their Architecture Blueprints

                Confronting demands to deliver customer-facing applications quickly and efficiently, some firms are seeking alternatives to custom coding on application platforms that rely heavily on Java and .NET...

                • Downloads: 231
              • For CIO Professionals

                Report:SharePoint: Solid In The Enterprise, But Missing The Mobile Shift

                This data chart details the full results of Forrester's August 2013 Global SharePoint Usage Online Survey. The results show that SharePoint continues to make slow progress on the transition to cloud...

                • Downloads: 61
              • For Application Development & Delivery Professionals

                Blog:Progress Software Lowers Its Sights

                Clay Richardson, Mike Gilpin, and I collaborated on this blog post. I don’t normally blog in response to news events, but I feel obligated to blog about Progress Software’s strategy...

                • For Application Development & Delivery Professionals

                  Report:The Future Of Microsoft .NET: New Options, New Choices, New Risks

                  The Emerging Windows Platform Expands On The .NET Framework

                  One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

                  • Downloads: 867
                • For Application Development & Delivery Professionals

                  Report:How And Why Customers Choose Public Cloud Platforms

                  Fast Delivery Is Just The Beginning

                  All of the application development and delivery (AD&D) leaders that we interviewed for "The Forrester WaveTM: Enterprise Public Cloud Platforms, Q2 2013" told us that they made the move to public...

                  • Downloads: 468
                • For Application Development & Delivery Professionals

                  Blog:SharePoint Enters Its Awkward Teenage Years

                  Rob Koplowitz and I collaborated on this research. Forrester clients can access the full report here. The research uses data from Forrester’s August 2012 Global SharePoint Usage Online Survey...