Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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  • Stephen Powers
  • For Application Development & Delivery Professionals

    Blog:Developers Hold The Key To Your Business’ Brand

    By now, you all know that in order for your company to win, it needs to be customer obsessed. But how do you support that obsession from a technical standpoint? It takes innovation, and the key to...

    • For Application Development & Delivery Professionals

      Blog:The Great Race to Develop a Digital Experience Delivery Backbone

      “A unified platform for content, community and commerce.” “A complete set of integrated solutions helps you maximize and measure your impact in more ways than ever before.”...

      • For Application Development & Delivery Professionals

        Blog:The North Plains/Xinet Acquisition: Not A DAM Game-Changer

        Guest post from Researcher Anjali Yakkundi North Plains, a legacy pure-play digital asset management (DAM) vendor based out of Toronto, Ontario, announced today that it has agreed to buy fellow...

        • For Application Development & Delivery Professionals

          Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

          Adobe Offers A Leading Combination Of Strategy And Resources

          Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

          • Downloads: 2469
        • For Application Development & Delivery Professionals

          Report:Refocus The Digital Experience Technology Investment Discussion

          Business Case: The Digital Experience Delivery Playbook

          As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means...

          • Downloads: 616
        • For Application Development & Delivery Professionals

          Blog:Drive Customer Experiences With Better Technology

          The Age of the Customer is upon us and as a result, market leading strategies for mobile, big data, and customer experience are now required to satisfy an increasingly demanding client...

          • For eBusiness & Channel Strategy Professionals

            Report:Commerce And Content: The Perfect Couple Or A Tumultuous Affair?

            Choosing Between eCommerce And Web Content Management Solutions

            Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

            • Downloads: 515
          • For Application Development & Delivery Professionals

            Blog:Behind The Scenes Of The WCM Wave For Digital Customer Experience

            David Aponovich and I recently published a Forrester Wave™ on web content management for digital customer experience. In this videocast, David and I talk about how we did the research that went...

            • For Application Development & Delivery Professionals

              Blog:What Is IT’s Role In Digital Customer Experience Strategies?

                  This is a guest post from Anjali Yakkundi, a researcher serving application development & delivery professionals.  Organizations today often take a broad focus on digital customer...

              • For Application Development & Delivery Professionals

                Report:Predictions 2014: Digital Experience Delivery Matures With Smart Investment

                AD&D Should Adjust Priorities To Build And Buy Appropriate Tools

                Digital experience priorities must quickly evolve to keep up with fast-paced or fickle customer expectations evidenced by adoption patterns for smartphones, Facebook, or Snapchat. Given the frantic...

                • Downloads: 359
              • For Application Development & Delivery Professionals

                Report:Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum

                Vision: The Digital Experience Delivery Playbook

                Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B...

                • Downloads: 264
              • For Application Development & Delivery Professionals

                Blog:Forrester’s First Digital Asset Management (DAM) Wave Uncovers A Market In Transition

                Guest post by Anjali Yakkundi DAM has long been stuck in the shadow of its more mature enterprise content management (ECM) and web content management (WCM) counterparts. But if our inquiry numbers...

                • For Application Development & Delivery Professionals

                  Blog:Content, Commerce, And The Sitecore News

                  In-line editing? Check. Personalization? Check. Testing and optimization? Check. As the web content management market matures, functional differentiators have become tougher to find. One of the...

                  • For Customer Experience Professionals

                    Report:Contextualization

                    Delivering Relevant Experiences In The Multichannel World

                    Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

                    • Downloads: 666
                  • For Application Development & Delivery Professionals

                    Blog:The Revival Of Digital Asset Management

                      This is a guest post from Anjali Yakkundi, a Researcher at Forrester Research. It originally appeared on destinationCRM.    By now, everyone knows that engaging and dynamic customer...

                    • For Application Development & Delivery Professionals

                      Report:Content And Commerce: The Odd Couple Or The Power Couple?

                      How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

                      Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

                      • Downloads: 357
                    • For Application Development & Delivery Professionals

                      Report:Drive Unified Digital Customer Experiences With Better Technology Strategies

                      Executive Overview: The Digital Experience Delivery Playbook

                      Digital customer experience has become a key business differentiator and application development and delivery (AD&D) leaders of front-office, Web, mobile, and digital development must step up to...

                      • Downloads: 2072
                    • For Application Development & Delivery Professionals

                      Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

                      Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

                      In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

                      • Downloads: 1119
                    • For Application Development & Delivery Professionals

                      Report:Unify The Digital Experience Across Touchpoints

                      Create A Consistent Experience To Engage Customers

                      Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

                      • Downloads: 1554
                    • For Application Development & Delivery Professionals

                      Blog:Four Points To Ponder In A Digitally Disruptive World

                      It’s amazing how quickly the world of digital experiences is changing technology, and vice-versa. I’ve covered web content management (WCM) since I joined Forrester in 2006, and that...

                      • For Application Development & Delivery Professionals

                        Blog:An Interactive Discussion About Digital Customer Experience Strategies

                        Over the past year, we’ve been discussing — through our research and client interactions — the issues involved with digital customer experiences. What’s interesting about this...

                        • For Application Development & Delivery Professionals

                          Blog:Ignore Digital Experience Delivery Technologies At Your Own Peril

                          Ignore digital experience delivery platforms in 2015, and you’ll spend all of 2016 playing catch up.   Since 2013, no fewer than eight vendors announced enterprise-class solutions vying to...

                          • For Application Development & Delivery Professionals

                            Blog:Podcast: The Intersection of Customer Experience and Business Technology

                            As organizations continue their journey in the Age of the Customer, business technology leaders have a challenge ahead of them. As my colleague Harley Manning wrote in his blog earlier this week,...

                            • For Application Development & Delivery Professionals

                              Charts & Figures:Sample Investment Cost Categories

                            • For Application Development & Delivery Professionals

                              Charts & Figures:Example Digital Experience Technology Business Benefits