Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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  • Zia Daniell Wigder
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

    Eight Trends Set To Impact The Industry

    The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their...

    • Downloads: 649
  • For eBusiness & Channel Strategy Professionals

    Blog:eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019

    Latin America remains solidly on the radar of eCommerce leaders taking their brands global—at the same time, local players are rolling out sophisticated offerings of their own to compete with...

    • For eBusiness & Channel Strategy Professionals

      Report:Retail eCommerce In Brazil: Marketing And Site Features

      A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features

      The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

      • Downloads: 106
    • For eBusiness & Channel Strategy Professionals

      Blog:How eCommerce Markets Evolve

      One of the topics I’ve spoken about at recent industry events is how global eCommerce markets evolve – more specifically, how markets shift from an early stage to one in which consumers...

      • For eBusiness & Channel Strategy Professionals

        Blog:Three Rules When Exploring New Markets

        I consider myself incredibly fortunate to have the job I do: Every year, I get to explore new markets around the globe and meet people who are equally passionate about building eCommerce businesses....

        • For eBusiness & Channel Strategy Professionals

          Blog:Forrester Publishes Its New Online Retail Forecast For Latin America

          We just published our new Latin American Online Retail Forecast, 2012-2017 which forecasts growth in Brazil, Mexico and, for the first time, Argentina. In the report, we analyze the B2C and C2C...

          • For eBusiness & Channel Strategy Professionals

            Report:Understanding The Dynamics Of China's eCommerce Market

            China is set to be the world's largest eCommerce market by 2015. Growth in this market shows no signs of slowing down, but many of the forces driving sales differ from other eCommerce markets. This...

            • Downloads: 565
          • For eBusiness & Channel Strategy Professionals

            Charts & Figures:Forecast: Online Retail Spending In China (B2C And C2C), 2012 To 2018

            Trends In China, Japan, South Korea, India, And Australia

          • For eBusiness & Channel Strategy Professionals

            Report:International Shipping Solutions For US Online Retailers

            Using Cross-Border Shipping To Reach Global Customers

            The US may boast the largest eCommerce market today, but eCommerce growth rates are far higher in other countries across Europe, Asia Pacific, Latin America, and other regions of the globe than in...

            • Downloads: 359
          • For eBusiness & Channel Strategy Professionals

            Report:Predictions 2015: Prepare For More Global eCommerce Players To Spread Their Wings

            10 Trends That Will Shape Global Online Retail

            The next year will see global eBusiness executives continuing to expand their international footprints. Some will set their sights exclusively on the relatively mature online retail markets of North...

            • Downloads: 226
          • For eBusiness & Channel Strategy Professionals

            Blog:A Few Thoughts On eCommerce in Argentina

            I spent several days in Buenos Aires last week which was fantastic – great fun and really helpful in terms of understanding what’s happening in the eCommerce market. Wednesday was the...

            • For eBusiness & Channel Strategy Professionals

              Blog:The Urban-First eCommerce Approach: Looking To Emerging Markets

              During grad school, I spent a summer teaching economics to university students in Uzbekistan – our summer campus was up in the mountains a few hours outside the capital city of Tashkent. To...

              • For eBusiness & Channel Strategy Professionals

                Blog:Five Key Trends In Global eCommerce

                Yesterday I had a chance to join the fantastic Global eCommerce Leaders Forum here in New York. Leaders from Puma, Borderfree and Alibaba delivered keynotes at the event, and in the afternoon, I did...

                • For eBusiness & Channel Strategy Professionals

                  Report:Capture The Global eCommerce Opportunity

                  Landscape: The eCommerce Globalization Playbook

                  Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

                  • Downloads: 1923
                • For eBusiness & Channel Strategy Professionals

                  Blog:Trends In Early-Stage eCommerce Markets

                  As brands eye a growing number of eCommerce markets around the globe, it’s important to understand the trends that mark early-stage markets and how these trends often evolve with time. The...

                  • For eBusiness & Channel Strategy Professionals

                    Report:The Evolution Of Global eCommerce Markets

                    Vision: The eCommerce Globalization Playbook

                    Global eCommerce is evolving — rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

                    • Downloads: 2063
                  • For eBusiness & Channel Strategy Professionals

                    Blog:Five Key Online Retail Trends In Asia Pacific

                    We just published our new online retail forecast report for Asia Pacific (clients can read the report here). In our forecast, we look at top-line growth in five markets across Asia Pacific: China,...

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Forecast: Online Retail Spending In Japan (B2C), 2012 To 2018

                      Trends In China, Japan, South Korea, India, And Australia

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Forecast: Brazil Online Retail Sales (B2C And C2C), 2012 To 2017

                      A Look At eCommerce Growth In Brazil, Mexico, And Argentina

                    • For eBusiness & Channel Strategy Professionals

                      Report:Selling Luxury Goods To Online Shoppers In China

                      Understanding The Needs Of Today's Luxury Buyers

                      China is an enticing market for luxury brands looking to sell online, yet brands must recognize the opportunity is not without multiple challenges. In China, the online channel is widely considered...

                      • Downloads: 387
                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:eBusinesses Must Address A Series Of Questions As They Consider Global Expansion

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Five Key Online Retail Trends In Latin America

                      color:#222222">Today, we published our new online retail forecast for Latin America, covering Brazil, Argentina, and Mexico (clients can read the report here). Driven by online retail revenues in...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:eCommerce Logistics Players in Emerging Markets

                        In my post last month about global themes from recent events, I cited logistics as the scariest part of international expansion for eCommerce organizations. Nowhere is this more true than in emerging...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:A Week Of eCommerce In Brazil

                          I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the...

                          • For eBusiness & Channel Strategy Professionals

                            Charts & Figures:Projected Online Retail Sales For 2013 And 2017: The US And China Lead eCommerce