Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

Refine your results

Date Range

Industry

Topics

Region

7 results in Everything

  • Patti Freeman Evans
  • For eBusiness & Channel Strategy Professionals

    Blog:Harnessing the Mobile Revolution -- End-to-End

    Engaging with users via mobile is now unavoidable - no surprise there. By 2016, smartphone subscriptions in the US will likely outnumber people and in Europe, almost 70% of the population will own...

    • For eBusiness & Channel Strategy Professionals

      Report:Website Functionality Benchmark 2012: US Online Grocers

      Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

      Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

      • Downloads: 484
    • For eBusiness & Channel Strategy Professionals

      Blog:eBusinesses Use Digital to Deal with Sandy

      eBusiness professionals have disaster recovery plans in place to deal with nearly annual storms across the country.  How many times have we heard of a snow storm November and December slamming...

      • For eBusiness & Channel Strategy Professionals

        Report:The Mobile eBusiness Ecosystem

        Stakeholder Map: The Mobile eBusiness Playbook

        This report outlines the stakeholder map of the mobile eBusiness playbook, which is designed to drive value through mobile services. This report should be used by eBusiness professionals to plan and...

        • Downloads: 613
      • For eBusiness & Channel Strategy Professionals

        Blog:Inhibitors And Drivers In Japan’s Retail Market

        I spent last week in Tokyo, Japan.  Given that an increasing number of our clients are eyeing Japan’s eCommerce market, I thought it would be interesting to share some observations from my...

        • For eBusiness & Channel Strategy Professionals

          Report:Website Functionality Benchmark 2013: US Online Apparel Retailers

          The US online apparel retail market is highly competitive. To see whether top US online apparel retailers offer a best-in-class online retail experience, Forrester analyzed Abercrombie & Fitch,...

          • Downloads: 454
        • For eBusiness & Channel Strategy Professionals

          Report:Strategic Staffing For Mobile eBusiness

          As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

          • Downloads: 400