Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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  • Lauren E. Nelson
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Private Cloud Software

    Varied Building Blocks Lay The Foundation, But It's Up To You To Make It A True Private Cloud

    In November 2013, Forrester published "The Forrester Wave™: Private Cloud Solutions, Q4 2013," which evaluated the top software-only private infrastructure-as-a-service solutions in the market....

    • Downloads: 313
  • For Infrastructure & Operations Professionals

    Charts & Figures:Hosted Private Cloud Adoption Since 2012

    Virtustream And Datapipe Lead The Way, With CSC, HP, Dell, And Blue Box Close Behind

  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q2 2014

    Atlanta Summit Features Icehouse Release

    Every six months, OpenStack hosts a summit to discuss its latest release while hosting its Design Summit and Ops Summit for its next release. OpenStack is the single largest open source solution in...

    • Downloads: 179
  • For Infrastructure & Operations Professionals

    Report:State Of Cloud Platform Standards: Q1 2014

    OpenStack Steps Forward To Become The New De Facto Model

    Enterprises look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in, which would mitigate these benefits. Without standardization,...

    • Downloads: 563
  • For Infrastructure & Operations Professionals

    Charts & Figures:Breaking Down Variations Across The Hosted Private Cloud Market

  • For Infrastructure & Operations Professionals

    Report:How Will Your Private Cloud Pass The Developer Self-Service Litmus Test?

    Developer Self-Service Access Enables Rapid App Delivery

    Developers judge private cloud initiatives by the degree of autonomous access they get to environments and resources that tech management provides. Few enterprises offer developer self-service to...

    • Downloads: 98
  • For Infrastructure & Operations Professionals

    Charts & Figures:Forrester Wave™: Private Cloud Solutions, Q4 '13

    Three Vendors Rise To The Top Of The Private Cloud Market

  • For Infrastructure & Operations Professionals

    Charts & Figures:Scenario Profiles

  • For Infrastructure & Operations Professionals

    Blog:Four Common Approaches To Private Cloud

    In 2012, I wrote a blog titled Private Cloud: 'Everyone's Got One, Where's Yours?' which looked at the perception of private cloud versus the reality of the environments that carry...

    • For Infrastructure & Operations Professionals

      Report:A Sample Internal Private Cloud Balanced Scorecard For I&O Professionals

      The Balanced Scorecard (BSC) is built around four dimensions that we have adjusted for use in information technology: the value perspective, the customer orientation perspective, the operational...

      • Downloads: 88
    • For Infrastructure & Operations Professionals

      Charts & Figures:Approach, Current State, And Results

    • For CIO Professionals

      Report:Predictions 2015: The Days Of Fighting The Cloud Are Over

      Cloud computing is arguably one of the most disruptive fields ever in technology management. CIOs are a primary force driving the enterprise business technology (BT) agenda, so you need to understand...

      • Downloads: 626
    • For Infrastructure & Operations Professionals

      Charts & Figures:Evaluated Vendors: Product Information And Selection Criteria

    • For Infrastructure & Operations Professionals

      Report:The Forrester Wave™: Hosted Private Cloud, Q1 2013

      No Dominant Market Leaders Today, But Front-Runners Are CSC And Rackspace

      Forrester's Forrsights Hardware Survey, Q3 2012 showed that 46% of enterprises are prioritizing investments in private clouds in 2013. While slightly more than half plan to build a private cloud in...

      • Downloads: 1523
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Breaking Down IBM Pulse 2014

      IBM's Overarching Cloud Strategy Is One Based On Open Standards

      Last week's annual IBM Pulse 2014 drew 11,000 tech management professionals, partners, and IBM folks to Las Vegas, where the company informed all participants about bold moves it's making around...

      • Downloads: 247
    • For Infrastructure & Operations Professionals

      Blog:Predictions For 2014: Private Cloud Management

      Every year Forrester publishes our overall cloud computing predictions which occasionally includes one or two private cloud predictions. With current private cloud self-reported adoption at 33%...

      • For Infrastructure & Operations Professionals

        Charts & Figures:Cisco, IBM, And VMware Lead The North American Private Cloud Market

      • For Infrastructure & Operations Professionals

        Report:Applying The Forrester Wave™: Private Cloud Solutions, Q4 2013

        Customizing The Private Cloud Forrester Wave To Evaluate Four Common Private Cloud Scenarios

        In November 2013, we published our private cloud solutions Forrester Wave evaluation, where we used 61 criteria to evaluate 10 private cloud solutions vendors. The findings showed how well each...

        • Downloads: 671
      • For Infrastructure & Operations Professionals

        Charts & Figures:Criteria — What Changed

      • For Infrastructure & Operations Professionals

        Report:Quick Take: OpenStack Summit, Q4 2014

        With Its Juno Release, OpenStack Is Getting Boring — Good!

        With cloud computing influencing so much of your BT agenda, you're paying significant attention to the OpenStack infrastructure-as-a-service (IaaS) cloud platform. As an infrastructure and operations...

        • Downloads: 114
      • For Infrastructure & Operations Professionals

        Charts & Figures:Private Cloud Software Reference Architecture

      • For Infrastructure & Operations Professionals

        Report:The Forrester Wave™: Private Cloud Solutions, Q4 2013

        Three Vendors Rise To The Top Of The Private Cloud Market

        In Forrester's 61-criteria evaluation of private cloud solution vendors, we identified the 10 most significant software providers — ASG Software Solutions, BMC Software, CA Technologies, Cisco...

        • Downloads: 1296
      • For CIO Professionals

        Report:Master 10 Trends For Your Cloud Journey

        Early in 2011, Forrester made a series of predictions about the future of cloud computing for that year. With 2012 now upon us, it's time to evaluate last year's predictions and introduce new...

        • Downloads: 2724
      • For Infrastructure & Operations Professionals

        Charts & Figures:Standards-Focused Organizations And Current Projects