Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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29 results in Reports

  • Richard Fichera
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Converged Infrastructure Solutions In 2013, Part 2 Of 2

    The Vendor Landscape Has Matured And Diversified

    Where Forrester's first report on the market for converged infrastructure (CI) solutions focused on the benefits and taxonomy, this second report focuses on the vendor landscape and vendor solutions....

    • Downloads: 691
  • For Infrastructure & Operations Professionals

    Report:Voice Of The Customer: The Good, The Bad, And The Unwieldy Of DCIM Deployments

    Customers Achieve ROI, But Configuration Is More Difficult Than Expected

    Data center infrastructure management (DCIM) is rapidly emerging as a solution to help IT infrastructure and operations (I&O) professionals improve data center operations and management. As...

    • Downloads: 193
  • For Infrastructure & Operations Professionals

    Report:Evolve Your Infrastructure Architecture For Systems Of Engagement

    Strategic Plan: The Infrastructure Transformation Playbook

    The workloads presented by emerging systems of engagement have grown, dominated by a proliferation of mobile clients, big data and analytics, and nearly ubiquitous implementations of virtualization...

    • Downloads: 261
  • For Infrastructure & Operations Professionals

    Report:Brief: The Virtualization Conundrum — Don't Plan On Getting Rid Of Your Physical Servers

    Your BT Agenda Will Still Rely On Nonvirtualized Infrastructure

    Server virtualization has become a technology behind nearly everyone's business technology (BT) agenda. As an infrastructure and operations (I&O) professional, you likely found virtualization to be...

    • Downloads: 111
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Private Cloud Overview

    In September 2013, Forrester published a two-part market overview on converged infrastructure that included preintegrated software-defined converged solutions. Two months later, Forrester produced...

    • Downloads: 519
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Data Center Strategy

    Today, infrastructure and operations (I&O) professionals have the freedom to select from an ever-expanding buffet of data center tools, technologies, and sourcing options. I&O leaders must...

    • Downloads: 400
  • For Infrastructure & Operations Professionals

    Report:Five Data Center And IT Infrastructure Lessons From The Cloud Giants

    Amazon. Salesforce.com. Microsoft. Rackspace. The economics and efficiencies of the world's largest cloud and hosting service providers are an aspiration for some in enterprise IT — but a...

    • Downloads: 1023
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Converged Infrastructure Solutions In 2013, Part 1 Of 2

    The Benefits And Taxonomy Of Converged Infrastructure Solutions

    The leading IT infrastructure hardware vendors, such as Cisco Systems, Dell, EMC, Hitachi Data Systems (HDS), HP, IBM, and Oracle, have offered basic converged infrastructure (CI) solutions for...

    • Downloads: 635
  • For Infrastructure & Operations Professionals

    Report:Building The Foundation For Customer Insight: Hadoop Infrastructure Architecture

    The proliferation of customer-facing data-intensive systems in almost every modern enterprise has catalyzed the rapid deployment of big data environments, commonly with Hadoop as the underlying...

    • Downloads: 519
  • For Infrastructure & Operations Professionals

    Report:Avoid Tactical, Narrow IT Infrastructure Strategies

    This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their IT infrastructure strategic plan for their facilities and the server, storage, and...

    • Downloads: 723
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Dell's FX Architecture Holds Promise To Power Modern Services

    Infrastructure Architectures For Massive Systems Of Engagement Are Changing, And Dell FX Points The Way

    Everything you need to do to apply technology, systems, and processes to win, serve, and retain customers — which Forrester calls your BT agenda — is built on the shoulders of...

    • Downloads: 49
  • For Infrastructure & Operations Professionals

    Report:Quick Take: IBM's New eXFlash Delivers A Performance Boost For Data-Intensive Apps

    Emerging data-intensive applications continue to test the limits of available storage solutions, leaving infrastructure and operations (I&O) pros constantly looking for "the next big thing" to...

    • Downloads: 80
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Servers And Data Centers

    Hyperscale Computing Demands And Flash Will Reshape The Server Landscape

    As we transition from 2013, the drumbeat of new servers and new CPU offerings from Advanced Micro Devices (AMD), Intel, IBM, HP, Dell, Cisco, and a variety of ARM licensees including Texas...

    • Downloads: 534
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Breaking Down VMworld 2014

    Can The Virtual Powerhouse Power Virtually Everything?

    Last week, VMware presented its latest corporate and product strategy and developments at the annual VMworld conference. The three pillars of VMware's strategy are the software-defined data center...

    • Downloads: 229
  • For Infrastructure & Operations Professionals

    Report:Evaluate New Converged Infrastructures To Underpin The Software-Defined Data Center

    The Next Evolution Of IT Infrastructure For Supporting Fully Virtualized Environments Takes A Storage-Centric Approach

    The transformation of virtual computing environments into fully software-defined data centers is disrupting the architecture of the underlying physical infrastructure. The recent wave of converged...

    • Downloads: 823
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Breaking Down IBM Pulse 2014

    IBM's Overarching Cloud Strategy Is One Based On Open Standards

    Last week's annual IBM Pulse 2014 drew 11,000 tech management professionals, partners, and IBM folks to Las Vegas, where the company informed all participants about bold moves it's making around...

    • Downloads: 242
  • For Infrastructure & Operations Professionals

    Report:How Many Servers Can Dance On The Head Of An Administrator?

    Demystifying Support Ratios For Core Infrastructure

    How many servers can a single administrator manage? How many terabytes of storage can one admin handle? Answers to these support ratio questions are frequently sought by Forrester's infrastructure...

    • Downloads: 318
  • For Infrastructure & Operations Professionals

    Report:Optimize IT Infrastructure Around Key Workloads

    The inside-out approach of engineers focused on technology for its own sake must stop: Your business cares about outcomes and holistic services, not server, storage, and network technologies. For too...

    • Downloads: 867
  • For Infrastructure & Operations Professionals

    Report:Optimize Scalable Workload-Specific Infrastructure For Customer Experiences

    Landscape: The Infrastructure Transformation Playbook

    You face the difficult task of designing the expansive and scalable infrastructure that supports many of your new customer-facing systems of engagement and their associated analytics. Do not fall...

    • Downloads: 175
  • For Infrastructure & Operations Professionals

    Report:Quick Take: New Intel CPUs Deliver Enhanced Infrastructure Options For Your Service Design

    Ease Of Use And Product Segmentation Improve Application-Specific Workloads

    Intel's annual fall refresh of its server processor line is as close to an enduring ritual as we get in the technology industry. Regularly surrounding Intel's major annual Intel Developer Forum,...

    • Downloads: 61
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations To Answer Key Influencers

    Landscape: The I&O Transformation Playbook

    Choices in infrastructure and application delivery — such as cloud services and software-as-a-service — as well as smart devices and the explosion of digital disruptions have put a number...

    • Downloads: 160
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2013: IT Infrastructure

    IT Complexity And Growing Business Demands Orient Infrastructure Priorities Toward Increasing Hardware And Cost Efficiency

    This report provides IT infrastructure and operations (I&O) professionals with strategic benchmarks to compare their IT infrastructure budgets, priorities, motivations, and technology adoption to...

    • Downloads: 1384
  • For Infrastructure & Operations Professionals

    Report:The Software-Defined Data Center Is The Future Of Infrastructure Architecture

    Over the last two decades, IT infrastructure and operations (I&O) teams have been in a race with complexity. As business requirements have mounted, generations of technology have been implemented to...

    • Downloads: 1565
  • For Infrastructure & Operations Professionals

    Report:Brief: The Software-Defined Data Center Is Still A Work In Progress

    Tools And Technology: The Infrastructure Transformation Playbook

    To accelerate business growth, infrastructure and operations (I&O) professionals must understand and ultimately master four key I&O-related trends: 1) continually consolidate and optimize the...

    • Downloads: 314
  • For Infrastructure & Operations Professionals

    Report:Develop IT Infrastructure Metrics Using The Balanced Scorecard

    This report outlines Forrester's solution for developing effective objectives and metrics to measure yourIT infrastructure. The process of implementing a comprehensive and useful program of...

    • Downloads: 990