Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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10 results in Reports

  • Richard Fichera
  • Business Technographics
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2013: IT Infrastructure

    IT Complexity And Growing Business Demands Orient Infrastructure Priorities Toward Increasing Hardware And Cost Efficiency

    This report provides IT infrastructure and operations (I&O) professionals with strategic benchmarks to compare their IT infrastructure budgets, priorities, motivations, and technology adoption to...

    • Downloads: 1390
  • For Infrastructure & Operations Professionals

    Report:Create An Infrastructure And Operations Transformation Road Map

    Road Map: The I&O Transformation Playbook

    The role of infrastructure and operations (I&O) is to architect, implement, and operate the production engine that supports — and preferably anticipates — the business' various...

    • Downloads: 399
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Private Cloud Management And Infrastructure

    In 2013, over half of enterprises stated that in 2014, they will be prioritizing building a private cloud, when it was only introduced less than five years ago. Although enterprises have quickly...

    • Downloads: 851
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Converged Infrastructure Solutions In 2013, Part 1 Of 2

    The Benefits And Taxonomy Of Converged Infrastructure Solutions

    The leading IT infrastructure hardware vendors, such as Cisco Systems, Dell, EMC, Hitachi Data Systems (HDS), HP, IBM, and Oracle, have offered basic converged infrastructure (CI) solutions for...

    • Downloads: 639
  • For Infrastructure & Operations Professionals

    Report:Server And Data Center Predictions For 2013

    This report outlines Forrester's solution for infrastructure and operations (I&O) executives working on data center infrastructure. This report is designed to help you build a road map for 2013. As...

    • Downloads: 834
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Data Center Strategy

    Today, infrastructure and operations (I&O) professionals have the freedom to select from an ever-expanding buffet of data center tools, technologies, and sourcing options. I&O leaders must...

    • Downloads: 420
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Private Cloud Overview

    In September 2013, Forrester published a two-part market overview on converged infrastructure that included preintegrated software-defined converged solutions. Two months later, Forrester produced...

    • Downloads: 537
  • For Infrastructure & Operations Professionals

    Report:Simplify And Accelerate Your Infrastructure With Hyperconvergence

    Hyperconverged Systems Will Become The New Standard For Infrastructure-As-A-Service Deployments

    The core infrastructure of enterprises and service providers has become successively more virtualized. However, supporting technologies have failed to keep pace in key places, particularly in the...

    • Downloads: 82
  • For Infrastructure & Operations Professionals

    Report:Optimize IT Infrastructure Around Key Workloads

    The inside-out approach of engineers focused on technology for its own sake must stop: Your business cares about outcomes and holistic services, not server, storage, and network technologies. For too...

    • Downloads: 869
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Converged Infrastructure Solutions In 2013, Part 2 Of 2

    The Vendor Landscape Has Matured And Diversified

    Where Forrester's first report on the market for converged infrastructure (CI) solutions focused on the benefits and taxonomy, this second report focuses on the vendor landscape and vendor solutions....

    • Downloads: 695