Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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  • Kyle McNabb
  • For Application Development & Delivery Professionals

    Blog:Want To Learn How To Embrace, Lead, And Deliver Digital Disruption? Join Us This Fall

    Digital disruption is real and shows no signs of slowing down – our research shows that 1 billion consumers will utilize smartphones by 2016. Digital upstart companies are disrupting...

    • For Application Development & Delivery Professionals

      Blog:Q&A With Greg Swimer, VP IT, Business Intelligence, Unilever

      In advance of next week’s Forrester’s European Business Technology Forums in London on June 10 and 11, we had an opportunity to speak with Greg Swimer about information management and how...

      • For Application Development & Delivery Professionals

        Blog:Digital Disruption: What Software Dev & Delivery Competencies Matter?

        The team and I have been testing a hypothesis for the past year while meeting with business and IT leaders in large enterprises, agencies, and smaller firms, and I'd like your input. My...

        • For Application Development & Delivery Professionals

          Blog:Get Bullish On Software: Three Data Points From Our Business And Software Decision-Maker Surveys

          I’m bullish on software — specifically design and engineering — and I’m starting to see that many of today’s business leaders share that opinion as they come to terms...

          • For Application Development & Delivery Professionals

            Blog:Delivering A Unified Digital Experience

            Every day our clients flood us with inquiries on what to do about mobile and social software and smartphone and tablet adoption—not just as it pertains to their customers but to their employees...

            • For Application Development & Delivery Professionals

              Blog:Common Mistakes In The Era Of Digital Disruption

              “Yep, we’re doing it wrong.” That’s what one front office development leader who attended our Digital Disruption Summits and Forums in London and Orlando told us after hearing...

              • For Application Development & Delivery Professionals

                Blog:Three More Things I'd Tell Your CIO

                Last December, I published three things I'd tell your CIO. Since then, I've spent time with dozens and dozens of sourcing and vendor management professionals, CIOs, and leaders of application...

                • For Technology Management Professionals

                  Blog:Tomorrow's Digital Fueled Business Outcomes — And You

                  Digital technologies, and the software running on them, have done more than just make it easy for consumers to connect with each other and entertain themselves. Digital technologies have changed both...

                  • For Chief Information Officer Professionals

                    Blog:Top Technologies For Your BT Agenda

                    Your business executives seek top line growth – 7 out of every 10 we survey state growth is their top priority. Growth requires competitive advantage, but hanging on to yesterday’s...