Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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915 results in Reports

  • IT Infrastructure & Operations
  • For Application Development & Delivery Professionals

    Report:The Future Of Microsoft .NET: New Options, New Choices, New Risks

    The Emerging Windows Platform Expands On The .NET Framework

    One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

    • Downloads: 872
  • For Infrastructure & Operations Professionals

    Report:Case Study: City Index Becomes Agile With Release Automation

    Automate Release Management To Keep Up With Rapid Development

    This Forrester case study offers infrastructure and operations (I&O) leaders and teams an example of how to improve the effectiveness of their service management and automation (SMA) initiatives...

    • Downloads: 324
  • For CIO Professionals

    Report:Internet-Of-Things Software Platforms Simplify Transformation Of Business Operations

    CIOs Will Choose IoT Software Platforms To Accelerate Connecting Customers And Instrumenting Assets

    Internet-of-Things (IoT) systems will enable companies to use networks of sensors and controls to better compete for customers and to offer new levels of customer engagement. But developing and...

    • Downloads: 299
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Hosted Private Cloud, Q1 2013

    No Dominant Market Leaders Today, But Front-Runners Are CSC And Rackspace

    Forrester's Forrsights Hardware Survey, Q3 2012 showed that 46% of enterprises are prioritizing investments in private clouds in 2013. While slightly more than half plan to build a private cloud in...

    • Downloads: 1525
  • For Infrastructure & Operations Professionals

    Report:Five Steps To Transform Your IT Service Management Strategy Today

    How To Get Customer-Obsessed, Service-Focused, And Automated

    The future of IT service management (ITSM) is customer-obsessed, service-focused, and automated. But the recent additions to the most widely adopted ITSM framework — ITIL 2011 edition —...

    • Downloads: 900
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 276
  • For B2C Marketing Professionals

    Report:Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

    • Downloads: 828
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Hosted Private Cloud Solutions, Q4 2014

    Virtustream And Datapipe Lead The Way, With CSC, HP, Dell, And Blue Box Close Behind

    This emerging market Forrester Wave™ report focuses on hosted private cloud solutions. In our 25-criteria evaluation, we identified the 16 most significant providers — AT&T, Blue Box, Canopy,...

    • Downloads: 429
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: Contact Center Solutions For Customer Service, Q1 2015

    Landscape: The Contact Centers For Customer Service Playbook

    Across all industries, organizations have made cementing customer relationships through improved customer engagement, loyalty, and experience a top priority. To achieve this goal, however, these...

    • Downloads: 143
  • For B2C Marketing Professionals

    Report:Smart Body, Smart World

    Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

    Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

    • Downloads: 962
  • For Application Development & Delivery Professionals

    Report:Brief: Retool For A New Workforce Reality — New Technology For A New Breed Of Agent

    Agent Tools Must Provide Process Guidance And Predictive Data

    A new generation of contact center agents has begun to vex application development and delivery (AD&D) professionals. The new agents seem reluctant to learn detailed product and service information...

    • Downloads: 98
  • For CIO Professionals

    Report:Prepare For Adaptive Mobile Networks

    Small-Cell Technologies Will Transform Both Carrier And Corporate Networks

    Mobile connections are increasingly vital to the productivity and efficiency of the businesses that CIOs support, and wireless networks are undergoing radical changes to deliver high-quality...

    • Downloads: 476
  • For CIO Professionals

    Report:Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies

    The Info Worker Population Will Grow From 555 Million To 865 Million By 2016, With Growth Markets Leading The Way

    Employees that use Internet-connected computing devices for work — info workers — will trample the boundary between work and personal spheres. In this report, we summarize how it came to...

    • Downloads: 547
  • For CIO Professionals

    Report:Quick Take: Impressions From Mobile World Congress 2014

    This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top...

    • Downloads: 378
  • For Infrastructure & Operations Professionals

    Report:Ten Ways Technology Will Drive Workforce Success In 2015

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

    • Downloads: 201
  • For Sourcing & Vendor Management Professionals

    Report:RFP Template For MPLS IP VPN Services

    This template is intended to help you build a request for proposal (RFP) for multiprotocol label switching (MPLS) IP VPN services. It should be treated as a starting point only, to be tailored to fit...

    • Downloads: 42
  • For CIO Professionals

    Report:Predicting Individuals' Loyalty To Mobile Computing Ecosystems

    As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen

    Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

    • Downloads: 319
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2014: Mobile Trends In eBusiness

    Navigate Beyond The Hype To Drive Near-Term Results

    In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than...

    • Downloads: 896
  • For Infrastructure & Operations Professionals

    Report:RFP Template For Software Asset Management Solutions

    This template is intended to provide a starting point for thinking about sections to include in an RFP for software asset management (SAM) solutions. This template should be viewed as an...

    • Downloads: 65
  • For Infrastructure & Operations Professionals

    Report:Case Study: PostNL Delivers On BYOD

    Network Investments And VDI Adoption Enable Deployment

    Talk about bring-your-own-device (BYOD) and most I&O professionals immediately think about access control for an onslaught of unauthorized devices, from laptops to smartphones to tablets. However,...

    • Downloads: 451
  • For Application Development & Delivery Professionals

    Report:The Engagement Platform's Aggregation Tier

    A Closer Look At The Heart Of Modern Enterprise Architecture

    The Forrester report "Mobile Needs A Four-Tier Engagement Platform" outlined the enterprise architecture required for a successful digital strategy that serves customers via web and mobile channels,...

    • Downloads: 276
  • For Security & Risk Professionals

    Report:Endpoint Security Suite Market Update: Q2 2013

    Forrester's Post-Wave™ Evaluation Of New Product Updates

    In Q1 2013, Forrester published the Endpoint Security Wave™, a 50-criteria evaluation of the top nine endpoint security vendors. As part of our mission to keep our clients informed of important...

    • Downloads: 485
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Cisco Acquires Whiptail: A Flashy Entrance Into The Storage Landscape

    Flash Array Technology Opens Up Database, HPC, And Virtualization Opportunities For Cisco

    On September 10, 2013, Cisco Systems announced the acquisition of flash array startup Whiptail for $415 million in cash. With this important deal, Cisco enters the storage market. In the near term,...

    • Downloads: 146
  • For CIO Professionals

    Report:European Information And Communications Technology Market 2012 To 2013

    Spending Growth Comes To A Halt As Europe Slides Into Recession

    Overview of the European ICT Market

    • Downloads: 1018
  • For Enterprise Architecture Professionals

    Report:Brief: Database Archiving Offers New Use Cases That Go Beyond Compliance And Performance

    Focus On An Enterprisewide Archiving Strategy

    Enterprise architecture (EA) professionals often pay little attention to database archiving compared with other data management functions, largely because organizations focus only on compliance and...

    • Downloads: 184