Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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910 results in Reports

  • IT Infrastructure & Operations
  • For CIO Professionals

    Report:Quick Take: Apps And IoT Platforms Trump "Billions And Billions" Of Devices

    Mobile World Congress' Global Mobile Awards 2015 Highlight IoT Innovation For Connected Life

    Mobile World Congress, one of the largest global technology events, is currently in full swing. Although "mobile" remains in the event title, this year's speakers, exhibitors, and awards continue to...

    • Downloads: 160
  • For Infrastructure & Operations Professionals

    Report:Customer-Centric Strategies Require Business-Centric Network Hardware

    White-Box Network Hardware Will Be One Option Of Many Choices

    "Don't get too attached to your specialized network hardware — you're not going to need it in the future," said Steve Riley, chief technology officer of Riverbed Technology, during his speech...

    • Downloads: 162
  • For Application Development & Delivery Professionals

    Report:SAP Hana Is The Answer! What's The Question?

    Demystifying SAP's In-Memory Solution

    SAP Hana is SAP's latest flagship technology, and it seems to be the company's silver-bullet response to almost every question. There is, however, a good reason behind this, as SAP has extensively...

    • Downloads: 326
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Maturity Equates To Mobile Competency

    eBusiness professionals began to develop mobile services in earnest with the launch of the Apple App Store in 2008. They now have five-plus years of experience under their belts. Initially, they...

    • Downloads: 681
  • For Security & Risk Professionals

    Report:Quick Take: FedRAMP Update Impacts Government Cloud Providers In June 2014

    If you do business with the US federal government or practice security and risk management for an agency, there are changes to the Federal Risk and Authorization Management Program (FedRAMP) baseline...

    • Downloads: 169
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: Contact Center Solutions For Customer Service, Q2 2013

    Locking in customer loyalty via deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead. But navigating the...

    • Downloads: 897
  • For Enterprise Architecture Professionals

    Report:Brief: Database Archiving Offers New Use Cases That Go Beyond Compliance And Performance

    Focus On An Enterprisewide Archiving Strategy

    Enterprise architecture (EA) professionals often pay little attention to database archiving compared with other data management functions, largely because organizations focus only on compliance and...

    • Downloads: 188
  • For Application Development & Delivery Professionals

    Report:Every Company Is A SaaS Company

    Leading-Edge Firms In All Sectors Are Becoming SaaS Providers To Build Sustainable Competitive Advantage

    Software-as-a-service (SaaS) has already revolutionized the software world, and now companies outside of the software industry are transforming business models by becoming SaaS providers too. These...

    • Downloads: 227
  • For CIO Professionals

    Report:Onboard The Business To Your Cloud Strategy

    Strategic Plan: The Cloud Computing Playbook

    It's all too easy for CIOs and technology management to build a strategy around any new technology area that is focused on delivering lower technology costs and greater operational efficiency....

    • Downloads: 1204
  • For CIO Professionals

    Report:Why Australia Is A Key Cloud Market

    Fast Adoption And Openness Drive Hunger For Innovation

    In our December 4, 2013, "Predictions For 2014: Cloud Computing" report, we stated that Australia would rise to the No. 2 market for cloud services consumption globally. In this report, we explain...

    • Downloads: 244
  • For B2C Marketing Professionals

    Report:Google Glass: What Marketers Need To Know

    Utility-Based Marketing Is In; Advertising Is Out

    Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been....

    • Downloads: 688
  • For Enterprise Architecture Professionals

    Report:Rethinking ECM: Content Finds Its Place In Agile, Mobile, And Growth-Focused Enterprises

    Vision: The Content Management Playbook

    Enterprise architecture (EA) professionals are putting more focus on using content to drive revenue and less on simply reducing operational costs. Business leaders are adopting growth strategies, and...

    • Downloads: 1495
  • For B2C Marketing Professionals

    Report:Global PC And Broadband Penetration

    A Technographics® Global Overview Document

    The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

    • Downloads: 384
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Private Cloud Management And Infrastructure

    In 2013, over half of enterprises stated that in 2014, they will be prioritizing building a private cloud, when it was only introduced less than five years ago. Although enterprises have quickly...

    • Downloads: 861
  • For Infrastructure & Operations Professionals

    Report:Cloud Management In A Hybrid Cloud World

    How I&O Can Deliver The Cloud The Business Wants

    Cloud platforms are increasingly a viable option for a growing set of enterprise workloads. Business-aligned developers are aggressively leveraging public cloud platforms to build and deploy new...

    • Downloads: 947
  • For Security & Risk Professionals

    Report:No More Chewy Centers: The Zero Trust Model Of Information Security

    Vision: The Security Architecture And Operations Playbook

    There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For a generation of security and risk (S&R) professionals,...

    • Downloads: 2399
  • For Enterprise Architecture Professionals

    Report:Key Emerging Technologies Bring Opportunity To Chinese Businesses

    Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits

    Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

    • Downloads: 178
  • For Application Development & Delivery Professionals

    Report:Use Sensors To Take Apps To The Next Level Of Customer Engagement

    Apps Are Better And Customers Are Happier When Sensor Data Enriches Experiences

    Most apps are boring. Sensors can help. Sensors are data collectors that measure physical properties of the real-world such as location, pressure, humidity, touch, voice, and much more. You can find...

    • Downloads: 429
  • For Infrastructure & Operations Professionals

    Report:Assess Your Service Management And Automation Maturity

    This report introduces Forrester's solution for IT infrastructure and operations (I&O) leaders to assess the maturity of their service management and automation (SMA) program. This is important,...

    • Downloads: 765
  • For Infrastructure & Operations Professionals

    Report:Brief: The Modern Service Catalog Supports Service Brokering

    The Evolution Of The Service Catalog From A Static List To An Interconnected Ecosystem

    Forrester interviewed 16 service catalog and cloud management platform vendors to get a read on the service catalog landscape, and the most common term they used to describe the developments of the...

    • Downloads: 153
  • For Infrastructure & Operations Professionals

    Report:Brief: DevOps — Where's The Heat?

    Rising Customer Expectations And Increased Competition Drive DevOps Adoption

    Consumer expectations have shifted, as powerful mobile experiences give customers more choices than ever before. Companies in competitive industries with low customer lock-in find themselves either...

    • Downloads: 223
  • For Infrastructure & Operations Professionals

    Report:Key ITSM SaaS Solution Capabilities

    This workbook supports the "Market Overview: IT Service Management SaaS Tools Update 2014" Forrester report and describes each vendor's ITSM SaaS capabilities in detail.

    • Downloads: 36
  • For Infrastructure & Operations Professionals

    Report:Evolve Your Infrastructure Architecture For Systems Of Engagement

    Strategic Plan: The Infrastructure Transformation Playbook

    The workloads presented by emerging systems of engagement have grown, dominated by a proliferation of mobile clients, big data and analytics, and nearly ubiquitous implementations of virtualization...

    • Downloads: 305
  • For CIO Professionals

    Report:The Connected Car

    Prepare For The Next Computing Environment

    Persistent broadband Internet connectivity has transformed many industries, primarily via smartphones and applications but also by embedding network connections into devices and environments. Now...

    • Downloads: 1154
  • For eBusiness & Channel Strategy Professionals

    Report:While Retail Footfall Decreases, Digital Influence On Consumer Shopping Behavior Increases

    ForecastView Document

    Forrester recently launched its first European Web-influenced retail sales forecast and European mobile and tablet commerce forecasts. This report provides insight into the online factors that...

    • Downloads: 30