Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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901 results in Reports

  • IT Infrastructure & Operations
  • For Sales Enablement Professionals

    Report:Opportunities In The SMB Cloud Services Market

    SMBs' strong adoption of cloud computing is well known. What is less well understood is how SMBs are adopting cloud for various technology categories relative to one another.

    • Downloads: 276
  • For Infrastructure & Operations Professionals

    Report:Ten Essential Change Management Actions

    Change Management Will Destroy You Or Save You — You Decide!

    Businesses rely on technology more than ever to better connect with their customers, make real-time decisions, and react to competition. Business leaders must adapt to frequent changes, and thus...

    • Downloads: 465
  • For Infrastructure & Operations Professionals

    Report:Navigating The Legal And Compliance Implications Of BYOD

    A Practical Guide For The I&O Professional

    Consumerization of IT helps drive better employee engagement and innovation because it gives people in your firm the freedom to choose the tools that work best for them and find better productivity....

    • Downloads: 418
  • For Infrastructure & Operations Professionals

    Report:Build A Better Business Case For UC

    This report outlines Forrester's solution for IT infrastructure and operations (I&O) professionals who are building out communications and collaboration infrastructure. This report is designed to...

    • Downloads: 660
  • For CIO Professionals

    Report:Brief: Yamaha Uses Cloud Services To Boost Business Agility

    Yamaha Motor Extends Its Cloud Strategy Beyond BC/DR

    Cloud services point the way for companies to become more agile. While cloud brings obvious cost savings by consolidating server and software usage, its real business value is the new level of...

    • Downloads: 85
  • For Infrastructure & Operations Professionals

    Report:The Seven Habits Of Highly Effective DevOps

    Organizations have for years sought a means of more quickly delivering business value in the form of working software. Inspired by innovations in Agile software development and the application of the...

    • Downloads: 1257
  • For CIO Professionals

    Report:Market Overview: European Mobile Workspace Services

    Manage The Mobile Mind Shift With The Right Workspace Provider

    The provider of your mobile workspace solutions will be more than just a provider of technology. Rather, the right provider will have to bring the right assets and experience to act as a strategic...

    • Downloads: 81
  • For Infrastructure & Operations Professionals

    Report:Quick Take: New Surface Advances Microsoft's Case For Device Consolidation

    A BYOD Candidate That Targets Lightening The Employee Technology Load

    On May 20, 2014, Microsoft unveiled the latest member of the Surface line, the Surface Pro 3, a Windows 8.1 touchscreen laptop that, among other improvements, carries a larger screen than the Surface...

    • Downloads: 102
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2012 To 2014

    Political Inertia Hampers Asian Economic And Tech Market Growth

    The Asia Pacific region is often thought of as the growth engine of the global economy and thus of the tech market. But that engine has been misfiring on some key cylinders, leading to slower growth...

    • Downloads: 754
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Asia Pacific Carrier Ethernet Services, Q4 2013

    The Seven Providers That Matter Most And How They Stack Up

    In Forrester's 22-criteria evaluation of carrier Ethernet vendors, we identified and qualified seven global and regional service providers that offer unmanaged site-to-site carrier Ethernet services...

    • Downloads: 177
  • For eBusiness & Channel Strategy Professionals

    Report:How US Consumers Shop On Mobile Devices

    Consumers Use Mobile Phones Primarily For In-Store Product Research

    Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail...

    • Downloads: 850
  • For Infrastructure & Operations Professionals

    Report:Global Cloud Providers Need The Right Strategy To Enter The Public Cloud Market In China

    Securing The Right Partnership Model Will Be Critical To Success

    China's public cloud market is expecting strong growth until 2020. However, the combination of opaque Chinese government policies, unique business culture, and rapidly evolving perceptions of cloud...

    • Downloads: 469
  • For Security & Risk Professionals

    Report:Evolve Your Identity Strategy For Your Digital Business

    Executive Overview: The Identity And Access Management Playbook

    The rapid adoption of mobile devices and cloud services, together with a multitude of new partnerships and customer-facing applications, has "extended" the identity boundary of today's digital...

    • Downloads: 996
  • For Infrastructure & Operations Professionals

    Report:Tablet Market Dynamics In Asia Pacific And Japan, 2012 To 2016

    Growing Tablet Support By APJ Enterprises Presents Opportunities For Vendors Beyond The Tablet Makers Themselves

    Tablet usage is growing rapidly across the globe, including Asia Pacific including Japan (APJ). Features like large screen size, portability, and ease of use allow consumers to use tablets to access...

    • Downloads: 394
  • For Customer Insights Professionals

    Report:US Online Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    In 2012, Forrester's "smart body, smart world" report asserted that sensor-laden embedded devices would be the next big thing among technology trends. Since then, we've witnessed the adoption...

    • Downloads: 78
  • For eBusiness & Channel Strategy Professionals

    Report:2014 European Mobile Banking Functionality Benchmark

    Garanti Tops Our Review Of European Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 11 retail banks across Europe on more than 35 criteria. The banks have laid strong...

    • Downloads: 306
  • For Infrastructure & Operations Professionals

    Report:Master The Service Catalog Solution Landscape In 2013

    Use Your Service Catalog As A Strategic Control Point

    The successful IT organization no longer just keeps the lights on — this organization enables the business with technology, and it partners with the business to achieve organizationwide goals....

    • Downloads: 601
  • For CIO Professionals

    Report:Predictions 2015: CIOs Accelerate The Business Technology Agenda

    In 2015, digital disruption will change the nature of competition, forcing firms to obsess about creating superior digital experiences across the entire customer life cycle. Many CIOs have the...

    • Downloads: 320
  • For Security & Risk Professionals

    Report:Dissect Data To Gain Actionable INTEL

    Forrester's Data Security And Control Framework

    Forrester segments the problem of securing and controlling data into three areas: 1) defining the data; 2) dissecting and analyzing the data; and 3) defending and protecting the data. We refer to...

    • Downloads: 432
  • For CIO Professionals

    Report:The Canadian Tech Market 2013 To 2014

    Sluggish Canadian Tech Market Will Accelerate In 2014

    Canada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...

    • Downloads: 325
  • For Infrastructure & Operations Professionals

    Report:Balance Disciplined Service Management And Automation With Flexibility

    This report outlines the policies and procedures IT infrastructure and operations (I&O) leaders and their teams should follow to effectively govern their service management and automation (SMA)...

    • Downloads: 493
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, China

    China Consumer Technographics®

    This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

    • Downloads: 38
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Contracts Checklist

    Clients are moving to cloud for more and more mission-critical areas of their business: CRM, HR, collaboration, even IT applications and ERP. But for many organizations, cloud sourcing and cloud...

    • Downloads: 172
  • For eBusiness & Channel Strategy Professionals

    Report:2013 UK Mobile Banking Functionality Rankings

    Forrester Evaluates Mobile Banking At The Four Largest UK Banks

    With customer expectations rising and substantial business at stake, digital banking strategy teams know they must keep improving their mobile services. This is one of three reports that detail the...

    • Downloads: 384
  • For Application Development & Delivery Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Road Map: The Social Business And Collaboration Playbook

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 1065