Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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868 results in Reports

  • IT Infrastructure & Operations
  • For CIO Professionals

    Report:Quick Take: Rackspace Aims To Deliver Great Managed Cloud Experiences In Asia Pacific

    Outside Of Core Markets, Its Managed Cloud Service Capabilities Are Limited By Its Physical Presence

    Five years ago, Rackspace made its entrance into Asia Pacific (AP) when it set up an office in Hong Kong. Since then, it has expanded into Australia, New Zealand, and India. At its analyst event on...

    • Downloads: 132
  • For Security & Risk Professionals

    Report:Quick Take: VMware Acquires AirWatch To Re-Energize Its Mobile Security Strategy

    On January 22, 2014, VMware announced its plans to acquire the company AirWatch for approximately $1.5 billion in cash, installments, and assumed equity. This major transaction comes on the heels of...

    • Downloads: 151
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms, Q2 2013

    One Size Does Not Fit All Developer Needs

    Public cloud platforms are the keys that unlock the flexibility, productivity, and economic advantages of cloud computing. Application development and delivery (AD&D) pros use a wide variety of...

    • Downloads: 2202
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Dell's Nutanix Partnership Escalates The Hyperconvergence Vendor War

    Witness The Beginning Of A New Era In Infrastructure Convergence

    Dell's new original equipment manufacturer (OEM) partnership with hyperconvergence pioneer Nutanix adds a disruptive element to its portfolio that will help you design and deliver services more...

    • Downloads: 171
  • For CIO Professionals

    Report:China Tech Market Outlook: 2015

    Growth Still Tops Other Asian Countries Despite Economic Slowdown

    Technology purchases in China will reach $136 billion in 2015, making China the second-largest tech market in Asia Pacific after Japan. Demand will still be strongest for hardware and communications...

    • Downloads: 120
  • For Infrastructure & Operations Professionals

    Report:Quick Take: VMware Acquires AirWatch To Solidify Its Mobile Strategy

    On January 22, 2014, VMware announced its intentions to acquire mobile management vendor AirWatch for approximately $1.5 billion. This move represents the third major mobile device management (MDM)...

    • Downloads: 157
  • For Infrastructure & Operations Professionals

    Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

    In-Store Technology Is Too Critical For I&O To Be Left Out

    To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

    • Downloads: 679
  • For Infrastructure & Operations Professionals

    Report:Realize Practical Application Performance Management

    Application performance management (APM) is a natural evolution of infrastructure monitoring. As IT management evolves toward service management and ultimately to business technology, quality of...

    • Downloads: 573
  • For CIO Professionals

    Report:Cities Reach A Coming Of Age, Not A Midlife Crisis

    After Years Of Smart City Hype, It's Finally All Systems Go

    For local governments, the hype around smart cities was deafening; the push to pilot was strong. Many cities were overwhelmed by both the potential opportunities and the very real challenges. In...

    • Downloads: 92
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

    Tools And Technology: Business Processes Management Playbook

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

    • Downloads: 418
  • For Infrastructure & Operations Professionals

    Report:Brief: Cisco's Tail-f Acquisition Is Good News For Your Flexible Service Ambitions

    The Move Validates Forrester's Virtual Network Infrastructure Vision

    On June 17, 2014, Cisco announced its acquisition of Tail-f Systems for $175 million in cash and retention incentives. The acquisition helps Cisco deliver on a virtual network infrastructure vision...

    • Downloads: 83
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In North America, Q3 2014

    North American infrastructure and operations (I&O) executives and their teams often ask Forrester for private cloud adoption data to inform their cloud strategy and compare their progress with their...

    • Downloads: 503
  • For CIO Professionals

    Report:Mobile Moments Require A New Technology Strategy

    Tomorrow's Business Opportunities Require A New Technology Platform

    CIOs are pushing their teams to define, develop, and deploy mobile apps for employees and customers; a well-intentioned, but misguided approach to addressing the business technology (BT) agenda....

    • Downloads: 349
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q2 2014

    Atlanta Summit Features Icehouse Release

    Every six months, OpenStack hosts a summit to discuss its latest release while hosting its Design Summit and Ops Summit for its next release. OpenStack is the single largest open source solution in...

    • Downloads: 186
  • For Infrastructure & Operations Professionals

    Report:A Sample Internal Private Cloud Balanced Scorecard For I&O Professionals

    The Balanced Scorecard (BSC) is built around four dimensions that we have adjusted for use in information technology: the value perspective, the customer orientation perspective, the operational...

    • Downloads: 88
  • For Application Development & Delivery Professionals

    Report:Build An Outside-In Contact Center Road Map

    Road Map: The Contact Centers For Customer Service Playbook

    This report outlines the road map planning of Forrester's solution for application development and delivery (AD&D) professionals working in customer service. For most industries, a large percentage...

    • Downloads: 837
  • For Infrastructure & Operations Professionals

    Report:Brief: Gauging The Impact Of Heuristic Automation On Service Delivery

    After percolating for several years, activity among service providers pursuing advanced automation capabilities has accelerated recently. Suppliers including Wipro and Tata Consultancy Services have...

    • Downloads: 41
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Capacity Management And Planning Tools In 2013

    Reap The Agility And Financial Benefits From Emerging Infrastructure

    The emergence of inexpensive server technology and cloud infrastructure has caused many IT infrastructure and operations (I&O) professionals to simply dismiss the need for accurate workload and...

    • Downloads: 485
  • For CIO Professionals

    Report:Debunking Two Myths About Tech Budgets

    CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

    The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

    • Downloads: 410
  • For CIO Professionals

    Report:Predictions For 2014: Cloud Computing

    Cloud Formally Joins The IT Portfolio — Whether IT Likes It Or Not

    As we head into 2014, cloud computing is no longer a "future" but a "now." Investments are up, enterprise use is widespread, and the hybrid cloud model has arrived. While the bulk of cloud...

    • Downloads: 1551
  • For Infrastructure & Operations Professionals

    Report:Hardware Is Dead; Long Live Software

    Tools And Technology: The I&O Transformation Playbook

    Hardware is dead — or, more precisely, it has left center stage. Gone are the days when we debated the merits of CISC (comprehensive instruction set computer) and RISC (reduced instruction set...

    • Downloads: 225
  • For Infrastructure & Operations Professionals

    Report:Brief: Strategic Benchmarks 2014: Storage

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

    • Downloads: 395
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Technical Big Data Questions

    The volume of big data-related inquiries from Forrester clients has mushroomed in the past year, indicating that enterprise architects have moved from casually watching the space to planning actual...

    • Downloads: 418
  • For CIO Professionals

    Report:Bring-Your-Own-Thing Enables The Digital Business

    Navigating Internet-Of-Things Business Models — A CIO Perspective

    Digital business is the imperative to stay competitive in the age of the customer. Easier said than done for a manufacturer of traditional physical goods. Here the Internet of Things (IoT) provides...

    • Downloads: 458
  • For Enterprise Architecture Professionals

    Report:Architect Hybrid Cloud Management To Boost Your Digital Business

    Chinese Companies Are Undertaking The Journey Toward Hybrid Cloud Maturity

    Cloud is becoming the new norm for enterprises. More and more companies across the globe are using two or more private, hosted, or public cloud services, applying different technology stacks to...

    • Downloads: 92