Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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900 results in Reports

  • IT Infrastructure & Operations
  • For Application Development & Delivery Professionals

    Report:Choose Video-As-A-Service For Customer Collaboration, Mobile Connectivity, And Agility

    Enterprises Start To Replace Video Infrastructure With Cloud Services

    Although skepticism still abounds over the scalability and total cost of ownership (TCO) of video-as-a-service (VaaS) offerings, more than a third of videoconferencing managers would prefer a cloud...

    • Downloads: 119
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2012: Mobile And Tablet Commerce

    Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

    • Downloads: 1793
  • For Infrastructure & Operations Professionals

    Report:Q&A: The Top Questions And Answers On Enterprise Storage In H1 2013

    Your Peers Seek Answers On Storage Efficiency, Modernization, Consumerization, Performance, And Vendor Selection

    In the first half of 2013, Forrester advised over 100 enterprise IT professionals on their most important storage decisions. After analyzing these engagements, we found that the five categories of...

    • Downloads: 371
  • For Sourcing & Vendor Management Professionals

    Report:The Future Of Telecommunications And Mobility Sourcing

    Vision: The Telecommunications And Mobility Sourcing Playbook

    This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

    • Downloads: 660
  • For Infrastructure & Operations Professionals

    Report:Assess Your Workforce Enablement Maturity

    Assessment Framework: The Workforce Enablement Playbook

    Infrastructure and operations (I&O) leaders struggle to answer "Are we prepared for what's next in employee technology?" and "What should we do next?" As a result, I&O leaders can't accurately plan,...

    • Downloads: 319
  • For Infrastructure & Operations Professionals

    Report:Telcos Dive Headlong Into Asia's Cloud

    Differentiation And Precise Market Segmentation Will Determine Success

    As the Asia Pacific cloud market develops, it is becoming extremely crowded with competitors looking to position — or reposition — for future success. Many traditional telecommunications...

    • Downloads: 531
  • For Infrastructure & Operations Professionals

    Report:Consider Colocation As A Key To Your Holistic Data Center Strategy

    Evolved Options Can Help Optimize Your Technology Ecosystem

    As your business depends more on technology services for daily operations and customer engagement platforms, data center capacity demands will continue to increase. You now face a more urgent task of...

    • Downloads: 168
  • For Application Development & Delivery Professionals

    Report:Choose The Right Customer Service Solution For Your Business

    Tools And Technology: The Contact Centers For Customer Service Playbook

    Delivering a differentiated customer experience requires that you have the right technologies, business processes, and empowered organizational structures to support your organization's customer...

    • Downloads: 806
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Amazon Floods The Desktop-As-A-Service (DaaS) Landscape With WorkSpaces

    I&O Pros Should Evaluate Their Options Before Diving In

    On November 13, 2013, Amazon Web Services (AWS) legitimized the movement toward desktop-as-a-service as a viable alternative to physical PCs and virtual desktop infrastructure (VDI) when it announced...

    • Downloads: 328
  • For Infrastructure & Operations Professionals

    Report:Habitat For Engagement: Unleash Workforce Potential With Agile Enablement

    Landscape: The Workforce Enablement Playbook

    This report covers the landscape of Forrester's solution for infrastructure and operations (I&O) executives responsible for workforce enablement — the delivery and support of technology and...

    • Downloads: 479
  • For CIO Professionals

    Report:A Sample Cloud Use Policy

    A Cloud Playbook Template For Effectively Communicating Use

    This cloud computing playbook toolkit item contains a sample cloud computing policy document that can be used by CIOs as a basis for crafting an effective policy around the use of cloud computing...

    • Downloads: 130
  • For Infrastructure & Operations Professionals

    Report:The Forrester ITSM Support Tools Product Comparison

    This ITSM Support Tools Product Comparison Assessment focuses on three areas important for the selection of an ITSM support tool: solution overview, vendor overview, and solution penetration. The...

    • Downloads: 165
  • For Sourcing & Vendor Management Professionals

    Report:The SVM Organization's Future In 2020

    Vision: The SVM Practice Playbook

    Over the next years, Forrester expects IT organizations as we know them today to change dramatically, a result of a new wave of emerging technologies and a shift in the way employees use technology....

    • Downloads: 444
  • For Application Development & Delivery Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Road Map: The Social Business And Collaboration Playbook

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 1049
  • For Infrastructure & Operations Professionals

    Report:Move Beyond Disaster Recovery And Prepare For Business Technology Resiliency

    This report outlines the vision of Forrester's solution for infrastructure and operations (I&O) executives planning their organization's business technology (BT) resiliency strategy — the...

    • Downloads: 927
  • For CIO Professionals

    Report:Quick Take: PTC Bulks Up For Internet Of Things But Will Face Stiff Competition

    Adding Axeda To ThingWorx Assets Gives PTC A Jump On Enterprise Rivals

    PTC, a software maker that serves product manufacturers, has entered into a definitive agreement to acquire privately held Axeda for $170 million in cash. The Axeda acquisition, combined with the...

    • Downloads: 135
  • For Infrastructure & Operations Professionals

    Report:Evolve Your Operations Center For True Service Management

    The operational hub of any well-run and complex organization is a strong operations center. In IT infrastructure and operations (I&O), this function is often fragmented into pockets that tend to be...

    • Downloads: 470
  • For Marketing Leadership Professionals

    Report:Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

    • Downloads: 817
  • For Infrastructure & Operations Professionals

    Report:Brief: Windows 8.1 Update Improves Its Case For Enterprise Usage

    Update Opens Up New Customer-Facing Scenarios, But Barriers To Widespread Enterprise Adoption Persist

    Enterprises are finding more and more uses for tablets to complement business strategies. As enterprise-owned tablets become more commonplace, infrastructure and operations (I&O) professionals must...

    • Downloads: 85
  • For CIO Professionals

    Report:The Canadian Tech Market 2013 To 2014

    Sluggish Canadian Tech Market Will Accelerate In 2014

    Canada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...

    • Downloads: 325
  • For Infrastructure & Operations Professionals

    Report:Strategically Locate Your Next Data Center

    Where Your Technology Resides Can Make A Difference

    In real estate, the most important factor is location, location, location! Your services are not quite as sensitive to the physical position of your technology, but location certainly can be a...

    • Downloads: 123
  • For CIO Professionals

    Report:On-Premises Infrastructure Costs Analysis Tool

    Economic considerations are the true decision criteria for your technology management. Cloud changes the economics, but it's not just about saving money. It's about optimizing the value derived from...

    • Downloads: 35
  • For CIO Professionals

    Report:Develop Cloud Metrics Using The Balanced Scorecard

    Performance Management: The Cloud Computing Playbook

    This report outlines the performance management of Forrester's solution for CIOs working on developing effective objectives and metrics for their organization's cloud strategy. Crafting and measuring...

    • Downloads: 1236
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Wearables Journey

    How Wearable Computing Will Improve Your Business

    There's no doubt about it: The wearables market is suffering from a hype bubble. But consider that the Internet itself suffered from a hype bubble circa 1999, and yet the Internet turned out to be...

    • Downloads: 684
  • For CIO Professionals

    Report:ASEAN CIOs Will Face Tighter Budgets And Shifted Priorities In 2014

    The growth of the technology industry in ASEAN in 2014 will likely mirror that of the region's GDP — that is, it will lack intensity and vigor as CIOs continue to face pressure to cut...

    • Downloads: 139