Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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897 results in Reports

  • IT Infrastructure & Operations
  • For B2B Marketing Professionals

    Report:Opportunities In The SMB Cloud Services Market

    SMBs' strong adoption of cloud computing is well known. What is less well understood is how SMBs are adopting cloud for various technology categories relative to one another.

    • Downloads: 280
  • For Infrastructure & Operations Professionals

    Report:Build A Better Business Case For UC

    This report outlines Forrester's solution for IT infrastructure and operations (I&O) professionals who are building out communications and collaboration infrastructure. This report is designed to...

    • Downloads: 675
  • For Infrastructure & Operations Professionals

    Report:Match Digital Workspace Delivery Systems To Your Organization's Workforce

    Personas Help You Decide On Virtual Desktops, Virtual Apps, Or Native Apps

    The challenge: Give employees with a diverse range of work styles access to Windows-based applications and desktops across a wider range of devices and operating systems (OSes), without compromising...

    • Downloads: 221
  • For Security & Risk Professionals

    Report:Quick Take: VMware Acquires AirWatch To Re-Energize Its Mobile Security Strategy

    On January 22, 2014, VMware announced its plans to acquire the company AirWatch for approximately $1.5 billion in cash, installments, and assumed equity. This major transaction comes on the heels of...

    • Downloads: 150
  • For B2C Marketing Professionals

    Report:Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

    • Downloads: 837
  • For Application Development & Delivery Professionals

    Report:Implement Effective Customer Service Metrics

    Benchmarks: The Contact Centers For Customer Service Playbook

    Customer service managers can easily become distracted by the sheer volume of metrics available for tracking operational activities and fail to deliver on key business goals. To keep customer service...

    • Downloads: 1320
  • For CIO Professionals

    Report:Brief: HP Gets Back On The Path To Partnership With Customers

    Impressions From The HP Industry Analyst Summit 2014

    Forrester recently attended HP's annual Industry Analyst Summit in Boston. We heard presentations from and met privately with HP executives and business unit leaders, including Meg Whitman, George...

    • Downloads: 162
  • For Infrastructure & Operations Professionals

    Report:Quick Take: VMware Acquires AirWatch To Solidify Its Mobile Strategy

    On January 22, 2014, VMware announced its intentions to acquire mobile management vendor AirWatch for approximately $1.5 billion. This move represents the third major mobile device management (MDM)...

    • Downloads: 155
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Data Center Networking Hardware, Q1 2013

    Distinct Competencies Separate The Core Vendors

    In Forrester's 85-criteria evaluation of vendors that offered data networking solutions, Forrester identified eight significant solution providers in this category — Alcatel-Lucent, Arista...

    • Downloads: 918
  • For Infrastructure & Operations Professionals

    Report:Develop Cloud Metrics Using The Balanced Scorecard

    Performance Management: The Cloud Computing Playbook

    This report outlines the performance management of Forrester's solution for I&O professionals working on developing effective objectives and metrics for their organization's cloud strategy. Crafting...

    • Downloads: 1328
  • For Infrastructure & Operations Professionals

    Report:A Tsunami Of Empowerment Will Hit Your Network With The Internet Of Things

    Empower The Lines Of Business With Virtual Network Infrastructure

    The empowered era — cloud, virtualization, and bring-your-own-device (BYOD)—pummeled the network and networking teams. This deluge isn't letting up, as the Internet of Things (IoT)...

    • Downloads: 479
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Server Virtualization

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester two questions about server virtualization: Have we virtualized as many workloads as our peers, and how...

    • Downloads: 445
  • For Infrastructure & Operations Professionals

    Report:Setting The IT Service Desk On Fire

    Learn How To Dramatically Increase Customer Experience From Others

    For many organizations, customer experience surveys of the IT service desk are already in place. However, if customer experience scores are at unacceptable levels, knowing what and how to change can...

    • Downloads: 426
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: Leveraging Managed Services To Bring Agility To The Business

    How A Large Financial Services Institution Leveraged Managed-Storage-As-A-Service To Improve User Satisfaction

    In the age of the customer, the CIO's business technology agenda must aim at better engagement with business stakeholders to help them win, serve, and retain customers. This means that the CIO has to...

    • Downloads: 235
  • For Infrastructure & Operations Professionals

    Report:Elevate Your Business Technology Resiliency Program With An In-Depth Strategic Plan

    This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their business technology (BT) resiliency strategic plan. A well-documented strategic plan is...

    • Downloads: 392
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 529
  • For Infrastructure & Operations Professionals

    Report:Assess Your Cloud Maturity

    Assessment: The Cloud Computing Playbook

    As infrastructure and operations (I&O) leaders refine cloud strategies to deliver the experiences and the agility that their firms' customers demand, they'll need to assess their level of cloud...

    • Downloads: 1618
  • For Infrastructure & Operations Professionals

    Report:How Many Servers Can Dance On The Head Of An Administrator?

    Demystifying Support Ratios For Core Infrastructure

    How many servers can a single administrator manage? How many terabytes of storage can one admin handle? Answers to these support ratio questions are frequently sought by Forrester's infrastructure...

    • Downloads: 327
  • For CIO Professionals

    Report:Brief: Cities Take Over The Show

    At Smart City Expo 2014, Cities Take The Stage And The Show Floor To Demonstrate Government Innovation

    A well-balanced mix of technology vendors, academics across various disciplines, and government practitioners descended upon Barcelona last week for the fourth annual Smart City Expo World Congress...

    • Downloads: 110
  • For Infrastructure & Operations Professionals

    Report:Cloud Management In A Hybrid Cloud World

    How I&O Can Deliver The Cloud The Business Wants

    Cloud platforms are increasingly a viable option for a growing set of enterprise workloads. Business-aligned developers are aggressively leveraging public cloud platforms to build and deploy new...

    • Downloads: 964
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of Software Asset Management: 2012 To 2013

    Despite A Growing Need For SAM, Capabilities Are Still Adrift From Business Need

    The costs and risks associated with software purchases and use are a corporate concern. As a result, enterprises consider software asset management (SAM) capabilities as a "must-have" rather than a...

    • Downloads: 662
  • For Enterprise Architecture Professionals

    Report:Benchmarking Your Records Management Program

    Forrester Research And ARMA International Records Management Online Survey, Q3 2012

    Decision-makers report big spending plans for their records management (RM) programs over the next year. Strong RM programs continue to target traditional compliance and information access...

    • Downloads: 387
  • For Infrastructure & Operations Professionals

    Report:Brief: Four Trends Transforming Enterprise Storage To Support The BT Agenda

    Declining Revenues Force Strategy Changes

    Despite the constant and rapid growth of data in enterprises, the revenue and profits of the major storage players have been flat to declining for the last few years. Cloud storage services and...

    • Downloads: 43
  • For CIO Professionals

    Report:US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

    Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech budget...

    • Downloads: 548
  • For Infrastructure & Operations Professionals

    Report:Unified Communications And Collaboration Is Poised For Growth As Demand Rises

    I&O professionals choosing unified communications and collaboration (UC&C) solutions today face a daunting array of solution types, capabilities, and business models. This report outlines a...

    • Downloads: 751