Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

898 results in Reports

  • IT Infrastructure & Operations
  • For Sales Enablement Professionals

    Report:The VSB Software Market: Cloud Triggers And Custom Development

    This workbook provides data on how the current generation of VSBs displays significantly different software investment plans than earlier generations. VSBs are beginning to think and act more like...

    • Downloads: 30
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Converged Infrastructure Solutions In 2013, Part 2 Of 2

    The Vendor Landscape Has Matured And Diversified

    Where Forrester's first report on the market for converged infrastructure (CI) solutions focused on the benefits and taxonomy, this second report focuses on the vendor landscape and vendor solutions....

    • Downloads: 691
  • For Sourcing & Vendor Management Professionals

    Report:RFP Template For MPLS IP VPN Services

    This template is intended to help you build a request for proposal (RFP) for multiprotocol label switching (MPLS) IP VPN services. It should be treated as a starting point only, to be tailored to fit...

    • Downloads: 42
  • For Sales Enablement Professionals

    Report:Use The L2RM Platform Forrester Wave™ To Support Buyer Engagement

    The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014

    This report, originally written for customer insights professionals, includes content relevant to professionals responsible for sales enablement, especially those leading marketing for B2B companies....

    • Downloads: 236
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2014, US

    North American Consumer Technographics®

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

    • Downloads: 110
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 3 Of 5

    Analysis Of Business Monitoring Technologies In The "Survival" Ecosystem Phase

    In Part 3 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine eight technologies in the "Survival" ecosystem phase: business activity monitoring, cloud cost...

    • Downloads: 328
  • For Security & Risk Professionals

    Report:Critical Questions To Ask Your Privileged Identity Management Solution Provider

    Cloud Support, Threat Management, And Behavioral Analytics Are Now Mandatory Features

    Technology management professionals with administrator privileges have the responsibility to ensure that their critical business technology is secure, available, and achieving performance...

    • Downloads: 170
  • For CIO Professionals

    Report:New Dynamics Shape IT Services Spending

    Changes Will Accelerate Over The Next 24 Months

    The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

    • Downloads: 819
  • For Infrastructure & Operations Professionals

    Report:Elevate Your Business Technology Resiliency Program With An In-Depth Strategic Plan

    This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their business technology (BT) resiliency strategic plan. A well-documented strategic plan is...

    • Downloads: 368
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: Contact Center Solutions For Customer Service, Q2 2013

    Locking in customer loyalty via deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead. But navigating the...

    • Downloads: 884
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Commerce Is Poised To Take Off In India

    The Growth Of Online Shopping On Feature Phones, Smartphones, And Tablets Will Catalyze The Growth Of Mobile Commerce In India

    The number of smartphone and tablet owners in India will double by 2017 as mobile devices increasingly become extensions of consumers' lifestyles. A host of macro factors, such as the emergence of a...

    • Downloads: 180
  • For Sales Enablement Professionals

    Report:Cloud Channel Trends, 2013 To 2014

    A Critical Mass Of Channel Partners Are Embracing Cloud

    Forrester recently surveyed channel partner company executives on their business model plans with respect to cloud computing. What we learned: After much gnashing of teeth (over marginalized...

    • Downloads: 885
  • For Application Development & Delivery Professionals

    Report:Big Data Options In The Cloud

    You'll Likely Need More Than One Cloud Service For Your Big Data Strategy

    So, you want to do big data in the cloud? Then get ready to navigate a potentially confusing market for big data cloud services. The options span from three categories of foundational services to two...

    • Downloads: 342
  • For Infrastructure & Operations Professionals

    Report:TechRadar™ For Infrastructure & Operations Professionals: Client Virtualization, Q3 2012

    Burdened With Consumerization Pressures, I&O Turns To Client Virtualization To Deliver Flexible Workforce Computing

    Over the past decade, seemingly every new year promised to be the year for client virtualization. But the market never exploded the way vendors and media predicted. Instead, I&O professionals viewed...

    • Downloads: 902
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Dynamic Telecoms And Mobility Services Landscape

    Landscape: The Telecommunications And Mobility Sourcing Playbook

    The enterprise telecommunications and mobility (T&M) services landscape is complex and can be confusing for sourcing and vendor management executives. It also is highly dynamic, evolving quickly...

    • Downloads: 423
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In Europe, Q3 2013

    European IT infrastructure and operations (I&O) executives and their teams often ask Forrester for private cloud adoption data to inform their cloud strategy and compare their progress with their...

    • Downloads: 245
  • For CIO Professionals

    Report:Wanted: Mobile Engagement Providers

    Tools And Technology: The CIO's Mobile Engagement Playbook

    Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a...

    • Downloads: 714
  • For Infrastructure & Operations Professionals

    Report:Business Service Management: Beyond 2012

    Business service management (BSM) is a way to bridge the user's view of applications and services to the IT operations' view of infrastructure; it maps business services to the components used to...

    • Downloads: 553
  • For Infrastructure & Operations Professionals

    Report:Voice Of The Customer: The Good, The Bad, And The Unwieldy Of DCIM Deployments

    Customers Achieve ROI, But Configuration Is More Difficult Than Expected

    Data center infrastructure management (DCIM) is rapidly emerging as a solution to help IT infrastructure and operations (I&O) professionals improve data center operations and management. As...

    • Downloads: 193
  • For Infrastructure & Operations Professionals

    Report:Execute The Five Key Processes Of The Business Technology Resiliency Life Cycle

    This report outlines Forrester's solution for infrastructure and operations (I&O) leaders responsible for developing and implementing the core processes that support business technology (BT)...

    • Downloads: 300
  • For Application Development & Delivery Professionals

    Report:Brief: Bringing Interoperability To The Internet Of Things

    Experiment Now, Standardize Later

    The buzz around the Internet of Things (IoT) is at fever pitch across the tech community. Many companies that are not traditionally involved in the world of sensors and machine-to-machine (M2M)...

    • Downloads: 380
  • For Marketing Leadership Professionals

    Report:Google Glass: What Marketers Need To Know

    Utility-Based Marketing Is In; Advertising Is Out

    Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been....

    • Downloads: 683
  • For Infrastructure & Operations Professionals

    Report:Build Your Business Case For All-Flash Storage Arrays

    Start With Performance-Sensitive Applications, But Emphasize The Operational Cost Benefits

    Consider your most critical technology-powered assets. For retailers, this is your eCommerce site. For financial service firms, this is your trading platform. If you run these assets on hard-drive...

    • Downloads: 270
  • For Sales Enablement Professionals

    Report:Market Overview: Managed Service Providers, Part 2

    Service Provider Market Dynamics Will Muddy The Channel Ecosystem

    An inflection point has surfaced in the managed service provider (MSP) market. Tech vendors must awaken to the revolution that is swiftly taking shape in the ecosystem as cloud computing adoption...

    • Downloads: 867
  • For Infrastructure & Operations Professionals

    Report:Jumpstart Continuous Infrastructure Improvement With Six Best Practices

    Continuous Improvement: The Infrastructure Transformation Playbook

    Under constant pressure to meet growing business demands and expectations, enterprise technology management departments prioritize consolidation initiatives and seize the opportunity to try out new...

    • Downloads: 306