Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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903 results in Reports

  • IT Infrastructure & Operations
  • For Security & Risk Professionals

    Report:Application Control: An Essential Endpoint Security Component

    It's no mystery that antivirus (AV) technologies are fighting a losing battle against an increasingly sophisticated malware threat landscape. Attackers often penetrate user endpoints with new malware...

    • Downloads: 429
  • For CIO Professionals

    Report:Quick Take: The 10 Questions New Microsoft CEO Satya Nadella Must Address

    Top Priorities For Reinventing Its Enterprise Business

    Microsoft has named the third CEO in its history, selecting Satya Nadella, the former executive vice president of the Redmond firm's cloud and enterprise group and onetime Bing boss. Nadella inherits...

    • Downloads: 248
  • For Security & Risk Professionals

    Report:The State Of Enterprise Mobile Security, Q1 2014: Strategies Shift From Devices To Apps

    Benchmark: The Mobile Security Playbook

    Even as more and more firms adopt and grow more comfortable with bring-your-own-device (BYOD) strategies, security and risk (S&R) pros remain vigilant — particularly as firms seek to empower...

    • Downloads: 630
  • For Application Development & Delivery Professionals

    Report:Shift Your Expectations Of SharePoint

    This data chart details the full results of Forrester's Q3 2014 Global SharePoint Usage Online Survey. The results show that Microsoft's drive to move SharePoint users to the cloud is working, but...

    • Downloads: 49
  • For Security & Risk Professionals

    Report:Quick Take: HyTrust Acquires HighCloud To Strengthen Its Cloud Management And Security

    Acquisition Is A Harbinger Of A Cloud Security Feeding Frenzy

    On November 7, 2013, HyTrust, best known as a virtualization security and compliance specialist, announced its acquisition of HighCloud Security, a cloud encryption provider, for an undisclosed sum....

    • Downloads: 112
  • For Infrastructure & Operations Professionals

    Report:Managing Information Security In BYOT Environments In Asia Pacific

    I&O Professionals Need The Right Policies, Technologies, And Skills To Secure Enterprise Data

    Employees are rapidly embracing personal devices, consumer software, and public cloud services for work to increase personal productivity and efficiency, a trend that Forrester refers to as...

    • Downloads: 225
  • For Marketing Leadership Professionals

    Report:Forrester Research Tablet Adoption Forecast, 2013 To 2018 (Western Europe)

    ForecastView Spreadsheet

    Part of our global tablet adoption forecast, this forecast details the sales and installed base for tablet devices for 16 Western European countries. It breaks out installed base of consumer- and...

    • Downloads: 4
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2012: Investments In Mobile And Tablet Commerce

    Forrester partners with Shop.org annually to survey online retail executives on their adoption of various web-related technologies and the investment levels associated with those initiatives. This...

    • Downloads: 1221
  • For Infrastructure & Operations Professionals

    Report:Cloud Management In A Hybrid Cloud World

    How I&O Can Deliver The Cloud The Business Wants

    Cloud platforms are increasingly a viable option for a growing set of enterprise workloads. Business-aligned developers are aggressively leveraging public cloud platforms to build and deploy new...

    • Downloads: 933
  • For Infrastructure & Operations Professionals

    Report:Execute The Five Key Processes Of The Business Technology Resiliency Life Cycle

    This report outlines Forrester's solution for infrastructure and operations (I&O) leaders responsible for developing and implementing the core processes that support business technology (BT)...

    • Downloads: 312
  • For Infrastructure & Operations Professionals

    Report:Technology Spotlight: End User Behavior Monitoring

    Monitor Internal End User Behavior To Optimize Workforce Productivity

    Rapid consumer technology innovation in smartphones, tablets, mobile applications, and wearables is increasing the hardware and software choices available for business users so that business services...

    • Downloads: 217
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: US Retail eBusiness

    As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number...

    • Downloads: 1045
  • For Marketing Leadership Professionals

    Report:Forrester Research Tablet Adoption Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Part of our global tablet adoption forecast, this forecast details the sales and installed base for tablet devices. It breaks out the installed base of consumer- and business-owned tablets and new...

    • Downloads: 7
  • For Sales Enablement Professionals

    Report:The VSB Software Market: Cloud Triggers And Custom Development

    This workbook provides data on how the current generation of VSBs displays significantly different software investment plans than earlier generations. VSBs are beginning to think and act more like...

    • Downloads: 30
  • For CIO Professionals

    Report:Welcome To The World Of Watson Engagement Advisor

    Cognitive Computing Tackles Customer Engagement

    In 2014, IBM launched the Watson Group, its first new business unit in 19 years, to bring Watson to the market as a business technology application. Watson's unique value lies in its ability to take...

    • Downloads: 137
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Technology Monitoring

    Monitoring Advances From Providing Reactive Information To Predictive Business Insights

    In 2014, technology monitoring priorities for infrastructure and operations (I&O) professionals can no longer only focus on technology offerings that serve internal business services but must also...

    • Downloads: 401
  • For Sales Enablement Professionals

    Report:Buyer Role Profile: Infrastructure And Operations

    This report is designed to give sales enablement professionals an introduction of the infrastructure and operations (I&O) role, as well as an overview of the general concerns facing people in this...

    • Downloads: 190
  • For Infrastructure & Operations Professionals

    Report:Prepare I&O For The "Internet Of Things"

    Five Key Dynamics That Will Help You Capture The Opportunity For Your Organization

    "Internet of Things" (IoT) solutions that machine-to-machine (M2M) technologies like RFID tags, GPS systems, and ZigBee sensors enable are gaining momentum as multiple forces align to drive adoption...

    • Downloads: 1231
  • For Security & Risk Professionals

    Report:Develop Mobile Operations And Security Balanced Scorecards

    This report outlines the performance management of Forrester's solution for infrastructure and operations (I&O) executives working on mobile security and operations. This report is designed to help...

    • Downloads: 549
  • For CIO Professionals

    Report:Why Australia Is A Key Cloud Market

    Fast Adoption And Openness Drive Hunger For Innovation

    In our December 4, 2013, "Predictions For 2014: Cloud Computing" report, we stated that Australia would rise to the No. 2 market for cloud services consumption globally. In this report, we explain...

    • Downloads: 234
  • For Sourcing & Vendor Management Professionals

    Report:TechRadar™: Software-As-A-Service, Q1 2014

    Vendors Have More And Better SaaS Options Than Ever — Are You Prepared?

    Nearly 15 years after the appearance of software-as-a-service (SaaS) startups such as salesforce.com, NetSuite, and Google, software-as-a-service is nearing its tipping point. SaaS adoption is poised...

    • Downloads: 1085
  • For Infrastructure & Operations Professionals

    Report:Avoid Tactical, Narrow Communications And Collaboration Infrastructure Strategies

    This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders developing a communications and collaboration infrastructure (CCI) strategic plan. Developing such a plan...

    • Downloads: 394
  • For Infrastructure & Operations Professionals

    Report:Five Steps To Assess The "Real Power" Of Your Stakeholders

    Introducing Forrester's Stakeholder Landscape Analysis Framework

    When it comes to business and IT transformation challenges, executives tell Forrester: "Technology isn't the problem. It's the people." For IT infrastructure and operations (I&O) executives, a common...

    • Downloads: 131
  • For Infrastructure & Operations Professionals

    Report:Quick Take: New Surface Advances Microsoft's Case For Device Consolidation

    A BYOD Candidate That Targets Lightening The Employee Technology Load

    On May 20, 2014, Microsoft unveiled the latest member of the Surface line, the Surface Pro 3, a Windows 8.1 touchscreen laptop that, among other improvements, carries a larger screen than the Surface...

    • Downloads: 102
  • For CMO Professionals

    Report:Quick Take: Microsoft's Health Service Uses A Fitness Device To Build An Ecosystem

    Specific Marketers Should Develop Content, Apps, Or Experiences For The Microsoft Band

    Microsoft just announced Microsoft Band, a new wearable device backed by a health and wellness service platform that chief marketing officers (CMOs) should keep on their radar. Initially targeting...

    • Downloads: 98