Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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857 results in Reports

  • IT Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Forrester's IT Infrastructure Maturity Assessment

    Forrester's IT infrastructure maturity assessment evaluates your current and desired state maturity across 24 key IT infrastructure elements within four top-level domains: oversight, people, process,...

    • Downloads: 83
  • For CIO Professionals

    Report:The Forrester Wave™: Hybrid² Integration, Q1 2014

    The 14 Providers Offering Four Or More Integration Technologies, Including Cloud-Based Integration

    In Forrester's 51-criteria evaluation of hybrid² integration vendors, we identified the 14 most significant middleware providers — Adeptia, Bosch Software Innovations (Bosch SI), Dell...

    • Downloads: 1424
  • For Security & Risk Professionals

    Report:Market Overview: Endpoint Encryption Technologies, Q1 2013

    Protect Your Sensitive Data With Endpoint Encryption

    Security and risk (S&R) professionals often turn to endpoint encryption technologies to protect corporate data, meet regulatory requirements, and prevent accidental data leaks. Full disk and...

    • Downloads: 510
  • For Infrastructure & Operations Professionals

    Report:Nationwide Building Society Uses Cost Transparency To Achieve Customer Obsession

    Case Study: How CIO Debra Bailey Transformed Her TM Organization From Service Provider To Business Partner

    Nationwide Building Society's excellent customer service has enabled it to challenge far bigger UK banks for consumers' business. But it isn't sitting still: Nationwide is thriving in the age of the...

    • Downloads: 65
  • For Application Development & Delivery Professionals

    Report:Quick Take: With Salesforce1, Finally, An Integrated Cloud Platform

    New Mobile App Is The Tip Of The Iceberg For New Platform Release

    Salesforce1 was the big development revealed at salesforce.com's huge Dreamforce 2013 conference. But many left the conference wondering the same thing: What exactly is Salesforce1? A new mobile app?...

    • Downloads: 262
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of The Digital Store

    Landscape: The Digital Store Playbook

    The face of retail is changing. In-store digital experimentation is well underway, and eBusiness executives have the technical know-how and an increasingly cross-functional view to lead these...

    • Downloads: 756
  • For Application Development & Delivery Professionals

    Report:The Future Of Microsoft .NET: New Options, New Choices, New Risks

    The Emerging Windows Platform Expands On The .NET Framework

    One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

    • Downloads: 874
  • For Infrastructure & Operations Professionals

    Report:Unified Communications And Collaboration Is Poised For Growth As Demand Rises

    I&O professionals choosing unified communications and collaboration (UC&C) solutions today face a daunting array of solution types, capabilities, and business models. This report outlines a...

    • Downloads: 752
  • For Security & Risk Professionals

    Report:TechRadar™ For Risk Management Professionals: GRC, Q4 2012

    The governance, risk management, and compliance (GRC) technology market is one of fluctuation, confusion, and contention. Many technologies relevant for governance, risk management, and compliance...

    • Downloads: 848
  • For CIO Professionals

    Report:2013 Mobile Workforce Adoption Trends

    More BYOD, More Devices, More Mobility, More Apple

    Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

    • Downloads: 1426
  • For Infrastructure & Operations Professionals

    Report:Forrester's Workforce Enablement Assessment Framework Model

    Forrester's workforce enablement assessment framework consists of four workforce enablement (WE) domains (oversight, technology, process, and people) and 41 WE functions. This abbreviated version of...

    • Downloads: 47
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Microsoft's HoloLens Will Drive Radical Productivity Gains With Mixed Reality

    Part Windows And Part Wearables, HoloLens Will Provide A New Toolset For Workforce Collaboration And Customer Interactions

    Microsoft has announced HoloLens, a holographic, mixed-reality head-mounted display built on Windows 10, which it will release in late 2015. This exotic-sounding product will offer many of the best...

    • Downloads: 139
  • For CIO Professionals

    Report:On-Premises Infrastructure Costs Analysis Tool

    Economic considerations are the true decision criteria for your technology management. Cloud changes the economics, but it's not just about saving money. It's about optimizing the value derived from...

    • Downloads: 36
  • For Security & Risk Professionals

    Report:Quick Take: Pulse Secure Spins Off, Immediately Acquires MobileSpaces

    Good News For S&R Pros Seeking A Unified Solution For Mobile Device, App, And Data Security

    On October 2, 2014 Juniper Networks divested Junos Pulse, a secure gateway and VPN offering, into a new entity, Pulse Secure, which simultaneously announced the acquisition of mobile application...

    • Downloads: 49
  • For Infrastructure & Operations Professionals

    Report:The Myth Of White-Box Network Switches

    White-Box Network Hardware Offers Organizations More Flexibility And Choice, But That Comes With More Responsibility

    Public cloud platforms have sent the networking industry into a froth of hyperbole. Over the past few years, companies offering x-as-a-service (XaaS) have been making claims that transitioning the...

    • Downloads: 106
  • For CIO Professionals

    Report:Closing The Experience Gaps

    Adopt A New Experience Architecture And Philosophy To Bridge Gaps In Performance, Convenience, Personalization, And Trust

    Improving customer experience is now the No. 1 priority of business executives. And as Forrester's revised Customer Experience Index makes clear, simply meeting needs is not enough to deliver...

    • Downloads: 526
  • For Application Development & Delivery Professionals

    Report:Mind The Gap When Organizing To Support Contact Center Applications

    Organization: The Contact Centers For Customer Service Playbook

    Contact center applications frequently require special service levels — such as uptime, performance, and scale — that exceed typical requirements for enterprise applications. Configuring...

    • Downloads: 409
  • For CIO Professionals

    Report:Cloud Keys An Era Of New IT Responsiveness And Efficiency

    The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

    • Downloads: 1455
  • For Application Development & Delivery Professionals

    Report:The Future Of BI In Asia Pacific

    The Top 10 Trends Affecting Market Maturity And Growth

    Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

    • Downloads: 290
  • For Infrastructure & Operations Professionals

    Report:Quick Take: New Surface Advances Microsoft's Case For Device Consolidation

    A BYOD Candidate That Targets Lightening The Employee Technology Load

    On May 20, 2014, Microsoft unveiled the latest member of the Surface line, the Surface Pro 3, a Windows 8.1 touchscreen laptop that, among other improvements, carries a larger screen than the Surface...

    • Downloads: 106
  • For CIO Professionals

    Report:Market Overview: Public Cloud Services In China In 2015

    CIOs Must Embrace Public Cloud Services To Support Business Transformation And Evaluate Options Against Local Requirements

    Chinese firms face a triple threat in their highly competitive market: the mobile mind shift of customers, the explosion of eCommerce, and market disruption by fast-moving Internet companies. To...

    • Downloads: 38
  • For CIO Professionals

    Report:Quick Take: Impressions From Mobile World Congress 2014

    This year's Mobile World Congress (MWC) in Barcelona brought together 80,000 attendees. The event is both the world's largest exhibition for the mobile industry and a conference featuring top...

    • Downloads: 389
  • For Infrastructure & Operations Professionals

    Report:Server Virtualization Predictions For 2013

    The Battle Moves To The Management Layer

    I&O pros continue to rank the drive to improve IT infrastructure consolidation, availability, and agility — driven by virtualization — as a top priority. With nearly six in 10...

    • Downloads: 718
  • For CIO Professionals

    Report:Cloud Investments Will Reconfigure Future IT Budgets

    As-A-Service Computing Will Shift Budgets From New Project Spending To Ongoing MOOSE Expenditures

    In 2012, for most CIOs, spending to maintain and operate the organization, systems, and equipment (MOOSE) represents more than 70% of their information and communications technology (ICT) budget on a...

    • Downloads: 925
  • For CIO Professionals

    Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

    • Downloads: 407