Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.


Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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879 results in Reports

  • IT Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:How To Budget For Workforce And Customer-Facing Technologies In 2015 And Beyond

    Benchmarks: The Workforce Enablement Playbook

    Infrastructure and operations (I&O) leaders planning their budgets for 2015 and beyond face a daunting challenge: within their constrained I&O budget, they must find ways to divert investments from...

    • Downloads: 767
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Converged Infrastructure Solutions In 2013, Part 1 Of 2

    The Benefits And Taxonomy Of Converged Infrastructure Solutions

    The leading IT infrastructure hardware vendors, such as Cisco Systems, Dell, EMC, Hitachi Data Systems (HDS), HP, IBM, and Oracle, have offered basic converged infrastructure (CI) solutions for...

    • Downloads: 667
  • For CIO Professionals

    Report:TechRadar™: Cloud Computing, Q4 2014

    Customers no longer question cloud computing as a viable technology choice; in a growing number of enterprises, cloud is now the first choice. Since our 2011 TechRadar™ on cloud computing,...

    • Downloads: 617
  • For CIO Professionals

    Report:Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into high...

    • Downloads: 184
  • For Infrastructure & Operations Professionals

    Report:Key ITSM SaaS Solution Capabilities

    This workbook supports the "Market Overview: IT Service Management SaaS Tools Update 2014" Forrester report and describes each vendor's ITSM SaaS capabilities in detail.

    • Downloads: 36
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations To Answer Key Influencers

    Landscape: The I&O Transformation Playbook

    Choices in infrastructure and application delivery — such as cloud services and software-as-a-service — as well as smart devices and the explosion of digital disruptions have put a number...

    • Downloads: 189
  • For Application Development & Delivery Professionals

    Report:Are The Biggest Enterprise Software Vendors Now The Best Cloud Platform Bets?

    IBM, Microsoft, Oracle, And SAP As Cloud Platform Vendors

    Public cloud platforms are a foundation for applications that win, serve, and retain customers. The four largest enterprise software providers did relatively little to drive adoption of cloud...

    • Downloads: 67
  • For Infrastructure & Operations Professionals

    Report:Empower Salespeople With Tablets To Drive Value For Your Business

    Partner With Sales Leaders Or Lose Control Of Tablet Purchasing

    Businesses increasingly look to infrastructure and operations (I&O) professionals to purchase tablets for their companies' employees, but not as a standard-issued device (i.e., a device that's...

    • Downloads: 246
  • For Infrastructure & Operations Professionals

    Report:Brief: Forrester's Shopping Guide For Mobile Application Performance Management Solutions

    Mobile Application Performance Management Is A Critical BT Agenda Solution For Optimizing Mobile Moments

    Your firm needs a mobile strategy to transform into a digital business. A well-executed strategy will ensure that customers are continually engaged with your firm and employee productivity is...

    • Downloads: 170
  • For Infrastructure & Operations Professionals

    Report:Prepare Your Infrastructure And Operations For 2020 With Tools And Technologies

    Tools And Technology: The I&O Practice Playbook

    As more and more business services are provided through cloud and mobile technologies, business users see an opportunity to gain more control over IT, decentralize IT functions, and move from a...

    • Downloads: 681
  • For Security & Risk Professionals

    Report:TechRadar™: Enterprise Mobile Security, Q4 2014

    Road Map: The Mobile Security Playbook

    There are an ever-expanding number of approaches to enterprise mobile security. The current and emerging plethora of technologies span the stack from the network layer to the application and data...

    • Downloads: 539
  • For Infrastructure & Operations Professionals

    Report:Cloud Services Are Transforming Your Industry — Act Now To Thrive

    Executive Overview: The Cloud Computing Playbook For 2015

    Cloud computing can be a game-changer for your enterprise — but it's also rife with misinformation. A confusing array of cloud definitions and erroneously identified "cloud" solutions are but a...

    • Downloads: 153
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Salesforce Wear Opens Up New Enterprise Wearables Opportunities

    Salesforce Wear Developer Pack Will Drive Enterprise Adoption Of Both Wearables And Salesforce1

    On June 10, 2014, announced Salesforce Wear, a bundle of free tools aimed at expanding the mobile potential of the Salesforce platform with wearables. This program offers support for...

    • Downloads: 210
  • For Security & Risk Professionals

    Report:Brief: The Emergence Of The Cloud Security Gateway

    Vendors Aim To Provide S&R Pros With One Consolidated Offering For All Their Cloud Security Requirements

    Vendors are a on a cloud-security buying spree. Microsoft announced its acquisition of cloud access specialist Adallom, and security vendor Blue Coat Systems announced its acquisition of cloud...

    • Downloads: 159
  • For Application Development & Delivery Professionals

    Report:Forrester's 10-Step Methodology For Shortlisting Business Intelligence Vendors

    Tools And Technology: The Business Intelligence Playbook

    Business intelligence (BI) is a runaway locomotive that just keeps picking up more and more speed in terms of enterprise interest, adoption, and spending levels. Technology vendors caught on to this...

    • Downloads: 509
  • For CIO Professionals

    Report:Business Networks Will Push The Cloud Beyond IT

    The Evolution Of Multitenancy In The Cloud Is Enabling True Business Technology Innovation

    Cloud computing has changed the way that IT computing resources are being delivered and consumed, but this change has yet to really affect companies' underlying business models. Although today's CIOs...

    • Downloads: 524
  • For Infrastructure & Operations Professionals

    Report:Workload-Centric Infrastructure Ignites Software-Defined Networking

    It's Not Yet Ready For Prime Time, But I&O And Vendors Have A Lot To Do Before It Gets Here

    Infrastructure and operations (I&O) teams are aligning themselves and infrastructure around key workloads to drive greater simplicity and efficiency. In kind, the networking industry has responded by...

    • Downloads: 597
  • For Application Development & Delivery Professionals

    Report:Should Your Web Content Management System Run In The Cloud?

    The Answer Should Be "Yes" More Often Than You'll Admit Today

    Web content management (WCM) systems are the cornerstone of digital experience platforms. But these tools have been slow to come to the cloud. Both vendors and end-user companies are to blame. WCM...

    • Downloads: 104
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Application Release Automation Tools

    Unleash Your Agility With Release Automation For Better Business Results

    Releasing software packages between environments such as development (dev), test, and production (prod) is a necessary part of the modern delivery life cycle. Application release automation (ARA)...

    • Downloads: 213
  • For Security & Risk Professionals

    Report:Top Security And Risk Priorities For The Business Technology Agenda

    Tools And Technology: The S&R Practice Playbook

    Digital businesses cannot succeed in today's competitive environment if they don't protect their customers from cybercriminals and fraudsters, safeguard their firm's intellectual property from...

    • Downloads: 351
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Cisco Unveils ACI — New Private Clouds Can Try It; Other I&O Pros Should Wait

    Cisco's Insieme 'Spin-In' Is Directionally Correct, But Many I&O Pros Can't Take Full Advantage Of Its Features Until Q2 2014

    On November 6, 2013, Cisco announced the company's newest next-generation data center solution — Application Centric Infrastructure (ACI) — that includes new hardware, new firmware, and a...

    • Downloads: 187
  • For Security & Risk Professionals

    Report:Quick Take: Palo Alto Networks Acquires Cyvera

    Palo Alto Extends Its Reach To The Endpoint

    On March 24, 2014, Palo Alto Networks announced an agreement to acquire Cyvera, a privately held endpoint security company, for approximately $200 million. With the acquisition, Palo Alto Networks...

    • Downloads: 111
  • For Infrastructure & Operations Professionals

    Report:Forrester's I&O Situational Awareness Self-Assessment

    Infrastructure and operations (I&O) professionals should use this self-assessment in conjunction with Forrester's "Eliminate DevOps Magic With Situational Awareness" report to...

    • Downloads: 22
  • For Application Development & Delivery Professionals

    Report:New Development Platforms Emerge For Customer-Facing Applications

    Firms Choose Low-Code Alternatives For Fast, Continuous, And Test-And-Learn Delivery

    Hand-coding is too slow to develop and deliver many of the applications that companies use to win, serve, and retain customers. Some firms are turning to new, "low-code" application platforms that...

    • Downloads: 617
  • For CIO Professionals

    Report:Bring-Your-Own-Thing Enables The Digital Business

    Navigating Internet-Of-Things Business Models — A CIO Perspective

    Digital business is the imperative to stay competitive in the age of the customer. Easier said than done for a manufacturer of traditional physical goods. Here the Internet of Things (IoT) provides...

    • Downloads: 474