Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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908 results in Reports

  • IT Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Build Your Workforce Computing Strategic Plan

    Strategic Plan: The Workforce Enablement Playbook

    Few areas of technology are as fundamental to customer interaction and the execution performance of the business as the devices and software in the hands of its employees. Yet instead of seeing...

    • Downloads: 480
  • For CIO Professionals

    Report:Quick Take: Rackspace Aims To Deliver Great Managed Cloud Experiences In Asia Pacific

    Outside Of Core Markets, Its Managed Cloud Service Capabilities Are Limited By Its Physical Presence

    Five years ago, Rackspace made its entrance into Asia Pacific (AP) when it set up an office in Hong Kong. Since then, it has expanded into Australia, New Zealand, and India. At its analyst event on...

    • Downloads: 118
  • For Infrastructure & Operations Professionals

    Report:Redefine Your Workforce Enablement Policy To Empower Employees

    Policy And Procedures: The Workforce Enablement Playbook

    To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

    • Downloads: 721
  • For Infrastructure & Operations Professionals

    Report:Velocity: The Only Storage Issue That Matters In The Age Of The Customer

    Relentlessly Seek Speed In Your Service Design

    Storage always was and always will be critical to infrastructure and operations (I&O) professionals seeking to expand their BT agenda. Factors like capacity, cost, and management have dominated...

    • Downloads: 143
  • For eBusiness & Channel Strategy Professionals

    Report:2013 UK Mobile Banking Functionality Rankings

    Forrester Evaluates Mobile Banking At The Four Largest UK Banks

    With customer expectations rising and substantial business at stake, digital banking strategy teams know they must keep improving their mobile services. This is one of three reports that detail the...

    • Downloads: 386
  • For CIO Professionals

    Report:Mobile Moments Require A New Technology Strategy

    Tomorrow's Business Opportunities Require A New Technology Platform

    CIOs are pushing their teams to define, develop, and deploy mobile apps for employees and customers; a well-intentioned, but misguided approach to addressing the business technology (BT) agenda....

    • Downloads: 326
  • For Infrastructure & Operations Professionals

    Report:Brief: Disk Is Dead — For Performance

    Accelerate Your Business Services With Flash Today

    Until now, infrastructure teams and their hardware vendors have taken a cautious approach to integrating flash and solid-state storage into their infrastructures. The time for caution is over. The...

    • Downloads: 85
  • For CIO Professionals

    Report:Your BT Agenda Demands A Hybrid Cloud Storage Strategy

    How You Handle Storage Will Heavily Influence Your Cloud Success

    Hybrid clouds are the future state of compute and storage for enterprises in the age of the customer. In recent years, hybrid cloud storage has evolved and become a deployment methodology that can...

    • Downloads: 158
  • For Infrastructure & Operations Professionals

    Report:The State Of Cloud Platform Standards: Q2 2015

    Standards Bodies And Open Source Foundations Learn To Play Nice

    Infrastructure and operations (I&O) pros look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in. Applications, products, and...

    • Downloads: 145
  • For Infrastructure & Operations Professionals

    Report:How Voice-Controlled Intelligent Agents Can Redefine Computing

    Digital Companions Will Become Intermediaries — And Colleagues

    Workers are only beginning to dip their toes into voice-controlled computing: According to Telecom And Mobility Workforce Survey, Q2 2013, just over a third of workers with smartphones say they...

    • Downloads: 151
  • For Infrastructure & Operations Professionals

    Report:Bolster Your Brand With A Greener Technology Ecosystem

    How Technology Strategy Contributes To Brand Positioning And Differentiation

    Your customers, employees, partners, and possibly regulators demand increasing transparency in company operations and products. Among the various aspects of transparency they seek is greater...

    • Downloads: 50
  • For Application Development & Delivery Professionals

    Report:See Me, Serve Me: Video Chat For Customer Service Starts To Take Hold

    The Technology Arrives, But Does It Improve The Customer Experience?

    Despite a history of false starts, live video chat for eCommerce and customer support is now at the beginning of a viable adoption cycle. Early adopters — most notably Amazon — are...

    • Downloads: 390
  • For CIO Professionals

    Report:Did PRISM Cause An Exodus From US Clouds?

    Forrester Survey Suggests NSA Spying Has Driven More Use Of Encryption Than Migration

    Since Edward Snowden revealed the US National Security Agency's PRISM spying program, there has been widespread speculation that the announcement would ruin the fates of US cloud, hosting, and...

    • Downloads: 83
  • For Infrastructure & Operations Professionals

    Report:Brief: DevOps — Where's The Heat?

    Rising Customer Expectations And Increased Competition Drive DevOps Adoption

    Consumer expectations have shifted, as powerful mobile experiences give customers more choices than ever before. Companies in competitive industries with low customer lock-in find themselves either...

    • Downloads: 227
  • For Application Development & Delivery Professionals

    Report:The Future Of Microsoft .NET: New Options, New Choices, New Risks

    The Emerging Windows Platform Expands On The .NET Framework

    One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

    • Downloads: 874
  • For Sourcing & Vendor Management Professionals

    Report:Automate Your Performance Management Activities

    Performance management is one of the most essential aspects of services governance, yet also one of the most challenging. It consists essentially of tracking vendor performance against established...

    • Downloads: 682
  • For CMO Professionals

    Report:Quick Take: Microsoft's Health Service Uses A Fitness Device To Build An Ecosystem

    Specific Marketers Should Develop Content, Apps, Or Experiences For The Microsoft Band

    Microsoft just announced Microsoft Band, a new wearable device backed by a health and wellness service platform that chief marketing officers (CMOs) should keep on their radar. Initially targeting...

    • Downloads: 114
  • For CMO Professionals

    Report:Brief: Microsoft HoloLens Changes Everything With The Next Natural Computing Interface

    CMOs Will Have To Support The Digital Experiences That Holographic Computing Enables

    With the launch of its Windows 10 operating system, Microsoft revealed an unexpected aspect of the new Windows 10 platform: a holographic interface that will launch with a dedicated headset called...

    • Downloads: 130
  • For Enterprise Architecture Professionals

    Report:Chinese Firms Must Embrace DevOps To Accelerate Digital Transformation

    Start The Journey By Digitizing Application Life-Cycle Management

    Consumers are undergoing a mobile mind shift; Internet companies are disrupting traditional Chinese companies in almost every industry; macroeconomic growth is slowing; and competition is increasing....

    • Downloads: 68
  • For Enterprise Architecture Professionals

    Report:Five Key Trends That Are Shaping How We Manage Enterprise Content

    Landscape Report: Content Management Playbook

    This updated landscape report, part of the Content Management playbook, identifies the current inflection points in the enterprise content management (ECM) market. Five key trends are shaping how...

    • Downloads: 1251
  • For Sourcing & Vendor Management Professionals

    Report:The SVM Organization's Future In 2020

    Over the next years, Forrester expects IT organizations as we know them today to change dramatically, a result of a new wave of emerging technologies and a shift in the way employees use technology....

    • Downloads: 451
  • For CIO Professionals

    Report:2013 Mobile Workforce Adoption Trends

    More BYOD, More Devices, More Mobility, More Apple

    Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

    • Downloads: 1414
  • For Infrastructure & Operations Professionals

    Report:Building The Business Case For A Bring-Your-Own-Device (BYOD) Program

    Business Case: The Workforce Enablement Playbook

    This report outlines Forrester's guidance for developing a business case to justify a BYOD program to support your workforce enablement strategy. Supporting the growing number and increasing...

    • Downloads: 1462
  • For Application Development & Delivery Professionals

    Report:Is It Time To Move Your Contact Center To The Cloud?

    The Growing Maturity Of Cloud Computing Influences More Contact Center Applications Decisions

    Contact center applications that manage real-time interactions have been available as a hosted or cloud service for more than 20 years. Initially, the term used was Centrex ACD, and the technology...

    • Downloads: 826
  • For Application Development & Delivery Professionals

    Report:The Age Of The Customer Changes Everything For AD&D Leaders

    Executive Overview: The Application Development Strategy, Structure, And Sourcing Playbook

    The cumulative impact of the age of the customer uber-trends — digital disruption, mobile mind shift, customer experience, and big data analytics — will transform the competitive...

    • Downloads: 413