Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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25 results in Reports

  • IT Infrastructure & Operations
  • Jean-Pierre Garbani
  • For Infrastructure & Operations Professionals

    Report:Business Service Management: Beyond 2012

    Business service management (BSM) is a way to bridge the user's view of applications and services to the IT operations' view of infrastructure; it maps business services to the components used to...

    • Downloads: 555
  • For Infrastructure & Operations Professionals

    Report:Assess Your Service Management And Automation Maturity

    This report introduces Forrester's solution for IT infrastructure and operations (I&O) leaders to assess the maturity of their service management and automation (SMA) program. This is important,...

    • Downloads: 760
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 2 Of 5

    Analysis Of Business Monitoring Technologies In The "Creation" Ecosystem Phase

    In Part 2 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine three technologies in the "Creation" ecosystem phase: application fault monitoring, end user...

    • Downloads: 366
  • For Infrastructure & Operations Professionals

    Report:Case Study: City Index Becomes Agile With Release Automation

    Automate Release Management To Keep Up With Rapid Development

    This Forrester case study offers infrastructure and operations (I&O) leaders and teams an example of how to improve the effectiveness of their service management and automation (SMA) initiatives...

    • Downloads: 324
  • For Infrastructure & Operations Professionals

    Report:Create An Infrastructure And Operations Transformation Road Map

    Road Map: The I&O Transformation Playbook

    The role of infrastructure and operations (I&O) is to architect, implement, and operate the production engine that supports — and preferably anticipates — the business' various...

    • Downloads: 399
  • For Infrastructure & Operations Professionals

    Report:Guarantee Business Value From Technology Monitoring

    Introducing Forrester's Blueprint For Holistic Business Technology Monitoring

    Technology-based services fuel the business. The technology choices that the I&O organization makes are intrinsic to business capability performance and increasingly important to improving IT's...

    • Downloads: 356
  • For Infrastructure & Operations Professionals

    Report:Market Overview: The Top 10 Workload Automation Vendors, Q1 2014

    Many of our day-to-day activities rely on mass-produced commodities. The information that magically appears on our smart devices depends on our ability to organize, sort, normalize, process, and...

    • Downloads: 242
  • For Infrastructure & Operations Professionals

    Report:Develop A Strategy To Transform Your IT Infrastructure And Operations Practice

    Strategic Plan: The I&O Practice Playbook

    The writing is on the wall: As-a-service technology, tech-savvy workers, and increased business complexity are widening the gap between business demand and traditional IT supply. This era is making...

    • Downloads: 593
  • For Infrastructure & Operations Professionals

    Report:Develop Your Service Delivery Monitoring Strategy

    Service Management And Automation

    Service delivery monitoring is a critical enabler that IT infrastructure and operations (I&O) leaders must invest in to foster the transition from IT to business technology (BT). Why? As the IT...

    • Downloads: 661
  • For Infrastructure & Operations Professionals

    Report:Prepare Your Infrastructure And Operations For 2020 With Tools And Technologies

    Tools And Technology: The I&O Practice Playbook

    As more and more business services are provided through cloud and mobile technologies, business users see an opportunity to gain more control over IT, decentralize IT functions, and move from a...

    • Downloads: 653
  • For Infrastructure & Operations Professionals

    Report:Hardware Is Dead; Long Live Software

    Tools And Technology: The I&O Transformation Playbook

    Hardware is dead — or, more precisely, it has left center stage. Gone are the days when we debated the merits of CISC (comprehensive instruction set computer) and RISC (reduced instruction set...

    • Downloads: 185
  • For Infrastructure & Operations Professionals

    Report:By 2025, I&O Processes Become Business Services Orchestration

    Processes: The I&O Transformation Playbook

    Business and technology are conspiring to bring a new, flexible approach to customer engagement services: Continuous business services are composed of thin layers of function that integrate...

    • Downloads: 108
  • For Infrastructure & Operations Professionals

    Report:Market Overview: The Four Megavendors In IT Management Software, Q3 2013

    SWOT Analysis: BMC Software, CA Technologies, HP Software, And IBM Cloud & Smarter Infrastructure

    For many years, Forrester saw the IT management software (ITMS) vendors as one of four major archetypes: the megavendors, with portfolios that cover the whole ITMS market; the challengers, who work...

    • Downloads: 448
  • For Infrastructure & Operations Professionals

    Report:Realize Practical Application Performance Management

    Application performance management (APM) is a natural evolution of infrastructure monitoring. As IT management evolves toward service management and ultimately to business technology, quality of...

    • Downloads: 544
  • For Infrastructure & Operations Professionals

    Report:Case Study: Managing Virtual Server Capacity

    For one of the travel industry leaders and one of the largest data center operators in Europe, virtualization appeared to be the ideal solution for lowering infrastructure management costs and...

    • Downloads: 262
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations To Answer Key Influencers

    Landscape: The I&O Transformation Playbook

    Choices in infrastructure and application delivery — such as cloud services and software-as-a-service — as well as smart devices and the explosion of digital disruptions have put a number...

    • Downloads: 163
  • For Infrastructure & Operations Professionals

    Report:Prepare For 2020: Transform Your IT Infrastructure And Operations Practice

    Vision: The I&O Practice Playbook

    By 2020, the proliferation of as-a-service technology, tech-savvy workers, and increased business complexity will widen the gap between business demand and traditional IT supply. In this new era,...

    • Downloads: 1312
  • For Infrastructure & Operations Professionals

    Report:Technology Spotlight: Automate Application Performance Management

    Automate Your Incident Management Process With Run Book Automation

    This document highlights innovative solutions in application performance management that can help infrastructure and operations (I&O) teams increase their productivity in incident and problem...

    • Downloads: 293
  • For Infrastructure & Operations Professionals

    Report:Can You Meet The I&O Transformation Challenge?

    Benchmarks: The I&O Transformation Playbook For 2015

    We are at the beginning of a new era in digital technologies, very much like what IT went through in the mid-'90s. New technologies abound: Some will dominate the future market, and some will not. At...

    • Downloads: 62
  • For Infrastructure & Operations Professionals

    Report:Turn Big Data Inward With IT Analytics

    The Future Of Service Monitoring And Management

    Your business is complex. Big data promises to manage this complexity to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage...

    • Downloads: 1326
  • For Infrastructure & Operations Professionals

    Report:Technology Spotlight: Application Performance Management And Complex Event Processing

    Complex Event Processing Helps Analyze The Root Cause Of Application Performance Issues

    This document highlights innovative solutions in application performance management (APM) that can help infrastructure and operations (I&O) teams increase their productivity in incident and problem...

    • Downloads: 316
  • For Infrastructure & Operations Professionals

    Report:Today's Reality: You Must Prepare For Your Future I&O Organization

    Organization: The I&O Transformation Playbook

    The digitalization of the most mundane aspects of life has transformed today's society, giving enterprises a unique opportunity to collect and process vast amounts of data that they can use to win,...

    • Downloads: 110
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 1 Of 5

    To Become A True Business Partner, Focus Investment On Customer-Centric Monitoring Technologies

    The monitoring technology market is awash with solutions, marketing acronyms, best practices, and the promise of "proactive" technology management. For many enterprise IT organizations, this remains...

    • Downloads: 548
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

    Vision: The I&O Transformation Playbook

    For the past half-century information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is specific and...

    • Downloads: 429
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Capacity Management And Planning Tools In 2013

    Reap The Agility And Financial Benefits From Emerging Infrastructure

    The emergence of inexpensive server technology and cloud infrastructure has caused many IT infrastructure and operations (I&O) professionals to simply dismiss the need for accurate workload and...

    • Downloads: 449