Roxana Strohmenger

VP, CX Index serving Customer Insights PROFESSIONALS

In her role, Roxana leads Forrester’s Customer Experience Index (CX Index™) product and team, the most complete and powerful CX tool in the market today. Roxana co-created the CX Index, which gives you a deep and actionable understanding of the quality of your customer experience, competitive benchmark data so you know how you stack up against your peers, and the ability to model which improvements will have the biggest impact on revenue.

As an accomplished public speaker, Roxana frequently presents at events in the market research and CX space. She has been quoted in media outlets like AdAge, CRM Magazine, and UK’s Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising her research colleagues and clients on data collection methodologies and on using advanced analytic tools on Forrester’s various data products as well as on custom research projects. Prior to her current role, she led the data innovation team, which tested and sought to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she was an analyst focusing on technology's impact on the market research industry, emerging and innovative research methodologies like social and mobile market research and neuroscience, and Latin American consumer behavior and technology adoption. Prior to her analyst days, she was a senior survey manager and previously a data advisor. In both of those roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Forrester’s Consumer Technographics® data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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179 results in Reports

  • Corporate Strategy
  • For Customer Experience Professionals

    Report:Brief: Capital One Gets It Right With Adaptive Path Acquisition

    Firms that aspire to become customer experience (CX) leaders should pay close attention to the unfolding CX case study at Capital One. Following a busy two years of innovation efforts, Capital One...

    • Downloads: 199
  • For Sourcing & Vendor Management Professionals

    Report:Rimini Street Challenges Big Software Maintenance Fees

    The Company Proposes To Reduce Your Oracle And SAP Maintenance Costs By Half, But Is It Right For Your Organization?

    The popularity of Oracle and SAP software is clear. All you need to see is their long client list and substantial revenues to know they are giants in the technology marketplace. But their high...

    • Downloads: 454
  • For B2B Marketing Professionals

    Report:What It Takes To Earn Strategic Provider Status

    Informing And Transforming Your Reps For Success

    North American technology salespeople have a grossly inflated idea about how many of their customers perceive their companies to be valued strategic suppliers. The fact is, buyers are more...

    • Downloads: 228
  • For CMO Professionals

    Report:Brief: Google's Nest Buys Dropcam To Disrupt Digital Lifestyle

    CMOs' Strategies Must Tackle Environmental Scanning

    As June 2014 drew to a close, the tech press assembled in San Francisco to cover announcements from the annual Google I/O developer's conference. But the media mostly missed a significant...

    • Downloads: 170
  • For Security & Risk Professionals

    Report:Quick Take: Moving On Up The Security Stack, F5 Acquires Versafe

    On September 17, F5 Networks announced its acquisition of web security and antifraud vendor Versafe for an undisclosed sum. With this acquisition, F5 expands its burgeoning security portfolio beyond...

    • Downloads: 128
  • For Application Development & Delivery Professionals

    Report:The Best And Worst Of License-To-SaaS Conversion Programs

    Insist On A Fair And Flexible Deal When You Switch To Software Companies' Cloud-Based Products

    The strategic shift in the software market from on-premises to cloud provides a rare opportunity for an application development and delivery (AD&D) leader to reassess her incumbents' place in her...

    • Downloads: 183
  • For B2C Marketing Professionals

    Report:Quick Take: Verizon Buys AOL To Recast Ad Tech's Foundations

    Forget About The Media Assets, This Deal Is All About Audience Targeting Capabilities

    On May 12, 2015, Verizon announced its acquisition of AOL for a reported $4.4 billion dollars. This move is in keeping with the company's ongoing commitment to investing in technology and talent to...

    • Downloads: 207
  • For CIO Professionals

    Report:Brief: Is Your Offshore Services Vendor Willing To Cannibalize Itself?

    Automation, The Cloud, And Short-Cycle Digital Projects Are Forcing A Shift In Business Models

    The business technology (BT) agenda is increasing focus on infrastructure automation, the cloud, and digital projects with short contract cycles. The approaches underpinning offshore vendors'...

    • Downloads: 74
  • For CIO Professionals

    Report:BT's Customer Focus Requires New Thinking For Technology Road Maps

    Shift From Plans To Options Requires Changes To Investment And Governance Models

    Winning in the age of the customer requires a wholesale transformation of technology planning, acquisition, and management. Traditional annual-based planning cycles and fixed road maps will leave an...

    • Downloads: 327
  • For B2B Marketing Professionals

    Report:What Do Executive Buyers Find Valuable?

    Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

    • Downloads: 221
  • For CMO Professionals

    Report:Brief: Publicis' Acquisition Of Sapient Misses The Mark

    In an effort to gain market share and increase digital revenue, Publicis Groupe has acquired Sapient, a marketing and consulting company that houses SapientNitro — one of the last large...

    • Downloads: 152
  • For CIO Professionals

    Report:India Tech Market Outlook: 2014

    Customer Obsession Takes Center Stage For Technology Spending

    IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining...

    • Downloads: 313
  • For CIO Professionals

    Report:Sizing The US CIO's Business Technology Agenda

    Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending

    In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM),...

    • Downloads: 336
  • For CIO Professionals

    Report:Brief: Making Sense Of The Digital Services Tsunami

    CIOs Must Navigate A Landscape Of Digital Relabeling

    At recent customer and analyst events, traditional consulting and systems integration providers — including Accenture, Capgemini, Cognizant, Deloitte Digital, Fujitsu, Infosys, NIIT...

    • Downloads: 391
  • For CIO Professionals

    Report:Brief: Infosys' EdgeVerve Targets Enterprises' Digital Transformation Needs

    Infosys Creates A Software Subsidiary To Accelerate The Growth Of Its Software Products And Solutions Business

    Infosys recently announced the creation of a wholly owned subsidiary: EdgeVerve Systems. The new entity will own, develop, market, and sell Infosys' Edge line of software products and solutions,...

    • Downloads: 147
  • For CIO Professionals

    Report:Recalibrate SAP's Role In Advancing Your BT Strategy

    BT Vendor Profile: SAP

    As momentum grows behind the business technology (BT) agenda, CIOs will have to reassess and evolve their technology vendor relationships to align future technology investments with their ability to...

    • Downloads: 221
  • For Application Development & Delivery Professionals

    Report:Brief: IBM Acquires StrongLoop

    What It Means To IBM, Enterprise Applications, And The Future Of Software Development

    On September 10, 2015, IBM announced the acquisition of StrongLoop, a company that builds products and delivers services around Node.js. A JavaScript environment built around the V8 JS engine,...

    • Downloads: 80
  • For Customer Experience Professionals

    Report:How B2B Companies Make The Case For Customer Experience

    Build A Burning Platform To Spark Action

    Customer experience (CX) professionals at business-to-business (B2B) companies face B2B-specific challenges that make it hard to justify investing in CX. Obstacles range from a lack of sufficient...

    • Downloads: 405
  • For eBusiness & Channel Strategy Professionals

    Report:mHealth Illustrates New Business Opportunities

    How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments

    A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...

    • Downloads: 890
  • For B2B Marketing Professionals

    Report:What Does It Take To Win With Executive Buyers?

    The Early Bird Catches The Worm

    Your buyers have changed; catch up! There are some things you should know about your buyers if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other...

    • Downloads: 247
  • For Enterprise Architecture Professionals

    Report:Quick Take: IBM Forecasts Insights-Driven . . . And Buys The Weather Company

    First, IBM morphed from "big iron" to software and services. Now, it's transforming again. Yesterday, IBM announced its intent to acquire everything except the TV business from The Weather Company....

    • Downloads: 103
  • For Infrastructure & Operations Professionals

    Report:Understand The Cloud Service Provider Market Landscape

    With cloud computing services now formal members of the technology management portfolio, the challenge shifts from understanding cloud to selecting the right partners. Most hosting companies, managed...

    • Downloads: 1367
  • For CIO Professionals

    Report:The State Of Midmarket IT Budgets In India

    CIO Success At Midmarket Firms Increasingly Depending On Customer Engagement

    Forrester recently surveyed 430 midmarket businesses in India regarding their IT budgets in the current (2013-2014) fiscal year. The survey found that increasing customer expectations, fast-changing...

    • Downloads: 169
  • For CIO Professionals

    Report:Brief: IBM's Future Is Digital in Asia Pacific, But Its Delivery Capabilities Must Match Its Vision

    Recent Moves Have Enhanced Big Blue's Ability To Support Your Digital Engagement Requirements

    IBM's annual Asia Pacific analyst summit, held in Bangalore, India in June 2015, focused on digital transformation, its enablers — cloud, mobility, analytics, and security — and how these...

    • Downloads: 65
  • For eBusiness & Channel Strategy Professionals

    Report:Build A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Strategic Plan: The B2B eCommerce Playbook

    Building a world-class B2B eCommerce business is a process. It takes time, and it costs money. But whatever process you follow to build your B2B eCommerce business, you will find five key issues...

    • Downloads: 1165