Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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175 results in Reports

  • Corporate Strategy
  • For B2B Marketing Professionals

    Report:Thought Leadership: The Next Wave Of Differentiation In B2B Marketing

    From medical devices to heavy equipment, commercial products, technology, and financial and professional services, business-to-business (B2B) marketing professionals need to position their firms as...

    • Downloads: 2169
  • For Enterprise Architecture Professionals

    Report:Brief: Five Reasons The Dell Acquisition Will End Up As A Positive For Documentum Customers

    A Spinoff May Be Just What The Doctor Ordered

    Investors and analysts are divided on the future of EMC's Documentum in the wake of the Dell acquisition, as competition from heavy architecture and lightweight cloud-based alternatives has...

    • Downloads: 85
  • For Customer Insights Professionals

    Report:Quick Take: Oracle Acquires Offline Data Powerhouse Datalogix

    The Deal Touts Ubiquitous Customer Recognition And Targeting, But Only If Oracle Manages The Integration Well

    On December 22, 2014, Oracle announced that it has signed an agreement to acquire Datalogix, the Colorado-based consumer transaction data firm. This acquisition adds yet another significant data...

    • Downloads: 111
  • For Customer Experience Professionals

    Report:Brief: Ten Tactics To Get CX Funding Now

    Good news for customer experience (CX) professionals: More than two-thirds of business and technology leaders say that improving CX is a top priority in 2015. So why are so many CX projects still...

    • Downloads: 145
  • For CIO Professionals

    Report:Asset-Based Consulting Will Gradually Change The Consulting Revenue Model

    CIOs: Base Your Selection On What The Consultants Know And The Resources They Have Access To Inside And Outside Their Consultancy

    The days of consultants relying on individual experience to execute complex projects are waning. The best consultancies are increasingly using reusable assets in the form of templates, best...

    • Downloads: 200
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Is Busy Transforming B2B Commerce

    Vision: The B2B eCommerce Playbook

    Until recently, most business-to-business (B2B) companies relied on thick print catalogs, armies of sales reps, and well-staffed call centers to drive and support customer purchases. But B2B...

    • Downloads: 1157
  • For Security & Risk Professionals

    Report:Quick Take: Proofpoint Acquires Nexgate

    Acquisition Signals A Maturing Social Risk And Compliance Market, But Proofpoint Still Has 'Points To Prove'

    On October 23, 2014, Proofpoint announced that it had acquired social risk and compliance (SRC) vendor Nexgate for approximately $35 million. While smaller than other security or social media vendor...

    • Downloads: 73
  • For CIO Professionals

    Report:The Global Tech Market Outlook For 2015 To 2016

    Five Themes That Will Define The Tech Market

    As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country. Tech spending in the...

    • Downloads: 1331
  • For Security & Risk Professionals

    Report:Brief: Proofpoint Strengthens Its Targeted Attack Defense With NetCitadel Acquisition

    Acquisition Is Proof That You Must Integrate Advanced Detection With Incident Response

    On May 20, 2014, Proofpoint announced that it had acquired Silicon-Valley-based startup NetCitadel, a privately owned incident response company, for approximately $24 million in cash. While small,...

    • Downloads: 101
  • For eBusiness & Channel Strategy Professionals

    Report:Globalize Your eBusiness Organization Structure

    Organization: The eCommerce Globalization Playbook

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

    • Downloads: 413
  • For Enterprise Architecture Professionals

    Report:The Data Trust Trinity Brings Data To The Business Decision Table

    Data Becomes An Asset When It Is Trusted

    Data is only one of three information sources used for decision-making. Personal experience and knowledge and information sourced from colleagues, partners, and customers are the other two. This is...

    • Downloads: 172
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Cisco Acquires Whiptail: A Flashy Entrance Into The Storage Landscape

    Flash Array Technology Opens Up Database, HPC, And Virtualization Opportunities For Cisco

    On September 10, 2013, Cisco Systems announced the acquisition of flash array startup Whiptail for $415 million in cash. With this important deal, Cisco enters the storage market. In the near term,...

    • Downloads: 153
  • For CIO Professionals

    Report:Quick Take: PTC Bulks Up For Internet Of Things But Will Face Stiff Competition

    Adding Axeda To ThingWorx Assets Gives PTC A Jump On Enterprise Rivals

    PTC, a software maker that serves product manufacturers, has entered into a definitive agreement to acquire privately held Axeda for $170 million in cash. The Axeda acquisition, combined with the...

    • Downloads: 221
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Cloud Contract Negotiations Checklist

    The cloud boom continues. Organizations are using cloud in more technology areas, in larger deployments, and for more mission-critical areas. As a result, the costs and risks associated with cloud...

    • Downloads: 287
  • For Customer Experience Professionals

    Report:Brief: Design In The Age Of The Customer

    Why Design Skills Matter Now More Than Ever

    Once viewed as an afterthought, design is now top of mind for companies ranging from Internet giants Facebook and Google to startups Airbnb and Box. As Agile and Lean methods replace requirements...

    • Downloads: 464
  • For Customer Experience Professionals

    Report:A Picture's Worth 1,000 CX Strategy Slides

    The Right Way To Illustrate Your Customer Experience Vision To Achieve Clarity And Buy-In

    Firms build great customer experiences on solid strategies that people sharing a common vision execute. But most companies will find that their employees and executives lack a shared understanding of...

    • Downloads: 246
  • For Application Development & Delivery Professionals

    Report:Quick Take: Tibco Continues Build-Out Of Its BI Portfolio By Acquiring Jaspersoft

    On April 28, 2014, Tibco Software (TIBX) announced the acquisition of privately held Jaspersoft for $185 million. The open source business intelligence (BI) software provider is the latest in a long...

    • Downloads: 97
  • For CIO Professionals

    Report:Brief: Making Sense Of The Digital Services Tsunami

    CIOs Must Navigate A Landscape Of Digital Relabeling

    At recent customer and analyst events, traditional consulting and systems integration providers — including Accenture, Capgemini, Cognizant, Deloitte Digital, Fujitsu, Infosys, NIIT...

    • Downloads: 379
  • For Infrastructure & Operations Professionals

    Report:Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy

    Vision: The Cloud Computing Playbook

    Cloud is evolving from an internal-facing point solution to an enabler of connected cloud economies. In this next phase of cloud, leading CIOs will orchestrate cloud ecosystems — which connect...

    • Downloads: 635
  • For B2C Marketing Professionals

    Report:Brief: With Exelate Acquisition, Nielsen Recognizes TV's Impending Addressable Future

    TV audiences are splintering across multiple devices; streaming platforms are becoming increasingly available; and the innovation brought on by dynamic ad insertion technologies is finally allowing...

    • Downloads: 154
  • For CIO Professionals

    Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

    Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

    Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

    • Downloads: 167
  • For Infrastructure & Operations Professionals

    Report:Brief: HP's Acquisition Of Aruba Networks Reignites Its War With Cisco

    Networking Is The Path To HP's Growth If The Company Doesn't Repeat Past Mistakes

    In 2009, Mark Hurd, a former CEO of HP, responded to Cisco CEO John Chambers' release of Cisco's UCS line with the acquisition of 3Com. While many expected an all-out war, the few early battles...

    • Downloads: 77
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The Mobile Revolution Accelerates

    Landscape: The Mobile eBusiness Playbook

    As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat mobile...

    • Downloads: 679
  • For CIO Professionals

    Report:Understanding Shifting Technology Acquisition Patterns

    CIOs Remain At The Center Of Technology Management Spending

    How much control of tech spending has shifted away from the CIO and moved into the hands of line-of-business managers is a hot — and hotly debated — question among CIOs and vendors. In...

    • Downloads: 272
  • For Infrastructure & Operations Professionals

    Report:Understand The Cloud Service Provider Market Landscape

    With cloud computing services now formal members of the technology management portfolio, the challenge shifts from understanding cloud to selecting the right partners. Most hosting companies, managed...

    • Downloads: 1356