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For B2B Marketing Professionals
In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...
- Downloads: 552
For CMO Professionals
Specific Marketers Should Develop Content, Apps, Or Experiences For The Microsoft Band
Microsoft just announced Microsoft Band, a new wearable device backed by a health and wellness service platform that chief marketing officers (CMOs) should keep on their radar. Initially targeting...
- Downloads: 147
For B2C Marketing Professionals
Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...
- Downloads: 16