Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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40 results in Reports

  • Public Sector
  • Management & Organization
  • For CIO Professionals

    Report:Brief: Cities Take Over The Show

    At Smart City Expo 2014, Cities Take The Stage And The Show Floor To Demonstrate Government Innovation

    A well-balanced mix of technology vendors, academics across various disciplines, and government practitioners descended upon Barcelona last week for the fourth annual Smart City Expo World Congress...

    • Downloads: 110
  • For CIO Professionals

    Report:US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

    Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech budget...

    • Downloads: 548
  • For CIO Professionals

    Report:Data Sharing Transforms Public Procurement

    Open Data Enables Adaptive Intelligence And Process Transformation

    Historically, information asymmetries plagued the buying process. Buyers didn't know the true value of goods or services and often just accepted a price as given. In the age of the customer, price...

    • Downloads: 136
  • For Enterprise Architecture Professionals

    Report:Architect For Extreme Uncertainty

    Use Systemic Design To Deal With The Unknown Unknowns

    Enterprise architecture is now at a critical tipping point. New digital business models and an unrelenting focus on customer engagement are unlocking new exciting initiatives and projects for...

    • Downloads: 401
  • For Application Development & Delivery Professionals

    Report:Create A People-Focused HRM Business Strategy

    Companies need a human resource management (HRM) strategy that focuses on finding and developing successful employees who meet company goals and supporting them not only with a traditional...

    • Downloads: 451
  • For CIO Professionals

    Report:Process-Driven Transformation Will Depend On Stronger Business-IT Partnerships

    How IT Will Forge Lasting Relationships With Process Owners And Process Teams

    Business process transformation requires an unprecedented level of collaboration among business owners, process teams, and IT, three groups not accustomed to working together. IT usually limits...

    • Downloads: 708
  • For CIO Professionals

    Report:Budgets And Priorities: Global Benchmark 2012

    Strategic Planning Forrsights For CIOs

    CIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...

    • Downloads: 735
  • For Customer Experience Professionals

    Report:Executive Q&A: Federal Chief Customer Officers

    What They Do And How They Can Help Your Agency Achieve Its Goals

    Hundreds of leading corporations have created chief customer officer (CCO) positions in recent years. Now US federal government agencies are exploring the idea of adding CCOs to their senior...

    • Downloads: 80
  • For CIO Professionals

    Report:Brief: Applying The US Digital Services Playbook

    A Guide For US Federal CIOs

    In August 2014, the White House announced the creation of the US Digital Service and the appointment of a digital administrator, along with a set of guidelines called the US Digital Services...

    • Downloads: 105
  • For CIO Professionals

    Report:Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

    We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%

    By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech buying...

    • Downloads: 191
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 198
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 356
  • For CIO Professionals

    Report:Introducing The New Cabinet-Level City CIO

    Strategic CIOs Collaboratively Build The Foundation Of Smart Cities

    Local governments must address the needs of diverse and often growing constituencies with limited and often dwindling resources — following that age-old mandate of doing more with less....

    • Downloads: 177
  • For CIO Professionals

    Report:Decoding Your IT Org Chart

    An org chart is just one element that will enable an IT organization to operate effectively. It must be combined with other elements including leadership, culture, and processes. However, who your...

    • Downloads: 456
  • For CIO Professionals

    Report:Getting The Most Out Of Open Data

    Well-Designed Programs, Partner Ecosystems, And Data Brokers Generate Innovation And Value

    Open data strategies — initially driven by goals of increased transparency and accountability in government spending and performance — are now shifting to supporting innovation and...

    • Downloads: 400
  • For CIO Professionals

    Report:The Canadian Tech Market 2012 To 2013

    Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases

    Canada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as...

    • Downloads: 355
  • For CIO Professionals

    Report:The DATA Act: One Small Step For Data, One (Potentially) Giant Step For Accountability

    Can The US Government Get Its Data Act Together?

    On May 9, 2014, President Barack Obama signed the Digital Accountability and Transparency Act of 2014 (DATA Act) into law. This bipartisan legislation is an effort to modernize the way the government...

    • Downloads: 101
  • For CIO Professionals

    Report:Case Study: How The Council Of Europe Solved Its Portfolio Management Problem

    Light-Touch Discipline Yields New Visibility And Insight

    The Council of Europe's mission is to address pressing pan-continental political (e.g., democracy and rule of law) and human rights issues. Despite the importance of this work, the council faces the...

    • Downloads: 113
  • For CIO Professionals

    Report:US Tech Market Outlook Dims For 2012 To 2013

    US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

    This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

    • Downloads: 636
  • For CIO Professionals

    Report:The Canadian Tech Market Outlook For 2015

    Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending

    Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...

    • Downloads: 132
  • For CIO Professionals

    Report:Beyond Cost: Achieve Better Government Outcomes Through Shared Services

    Shift To The BT Agenda Drives Shared Services In the Public Sector

    The perennial call for public sector reform has not slackened. The pain of austerity measures and the pressures for increased efficiency heighten that call. The need to address decrepit applications...

    • Downloads: 150
  • For CIO Professionals

    Report:Services For The Digital Self

    The Battle To Serve You . . . And Profit From Your Data

    People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

    • Downloads: 773
  • For CIO Professionals

    Report:Forrester's Data Can Help CIOs Defend And Improve Tech Budgets

    2014 To 2015 Tech Budget Benchmarks

    CIOs often request tech budget benchmarks, and Forrester is once again providing these benchmarks using data from our Business Technographics® Global Budgets Survey. This report provides 2015...

    • Downloads: 227
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to review...

    • Downloads: 113
  • For CIO Professionals

    Report:FITARA Will Solve Some, But Not All, Federal Tech Management Issues

    Culture And Agility Remain Big Issues For Government

    It appears that the first major overhaul to federal IT management in a decade may make it through both branches of congress this year. In May, the House again passed the Federal Information...

    • Downloads: 56