Roxana Strohmenger

Mgr Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads all the data innovation efforts at Forrester, where she tests and seeks to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

Refine your results

Industry

Topics

Market Imperatives

Vendor

Analyst

6 results in Reports

  • Past 6 months
  • Forrester Wave
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SaaS HR Management Systems, Q4 2014

    The Eight SaaS HRMS Providers That Matter Most And How They Stack Up

    In Forrester's 60 criteria evaluation of SaaS HR management systems (HRMS) vendors, we identified the eight most significant software providers serving medium to large companies — ADP,...

    • Downloads: 537
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2014

    OpenText And ADAM Lead, With HP And NorthPlains Close Behind

    In Forrester's 38-criteria evaluation of digital asset management (DAM) vendors, we identified the 10 most significant software providers — ADAM Software, Adobe, Canto, celum, HP, MediaBeacon,...

    • Downloads: 266
  • For Application Development & Delivery Professionals

    Report:Applying The Forrester Wave™: API Management Solutions, Q3 2014

    Customizing The Forrester Wave For Three Key Buying Scenarios: API Service Provider, Mobile App APIs, and Enterprise Services

    In September 2014, we published our 40-criteria Forrester Wave evaluation of 11 application programming interface (API) management solutions vendors: 3scale, Apigee, Axway, CA Technologies, IBM,...

    • Downloads: 324
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: API Management Solutions, Q3 2014

    The 11 Providers That Matter Most And How They Stack Up

    In Forrester's 40-criteria evaluation of application programming interface (API) management solutions, we identified the 11 most significant software providers in the category — 3scale, Apigee,...

    • Downloads: 342
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Video Platforms And Webcasting, Q1 2015

    Choose From Solutions For Presenting Live Or Publishing Video On Demand To Internal Or External Audiences

    In Forrester's 24-criteria evaluation of enterprise video platform and webcasting vendors, we identified the 16 most significant providers — BrightTalk, Cisco, InXpo, Kaltura, Kontiki, Kulu...

    • Downloads: 136
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Web Content Management Systems, Q1 2015

    Adobe And Sitecore Lead A Strong Field Of Vendors

    Web content management (WCM) software has become the technology and content delivery backbone of digital experiences. Firms that want to upgrade for mobile devices, consolidate potentially thousands...

    • Downloads: 361