Roxana Strohmenger

VP, CX Index serving Customer Insights PROFESSIONALS

In her role, Roxana leads Forrester’s Customer Experience Index (CX Index™) product and team, the most complete and powerful CX tool in the market today. Roxana co-created the CX Index, which gives you a deep and actionable understanding of the quality of your customer experience, competitive benchmark data so you know how you stack up against your peers, and the ability to model which improvements will have the biggest impact on revenue.

As an accomplished public speaker, Roxana frequently presents at events in the market research and CX space. She has been quoted in media outlets like AdAge, CRM Magazine, and UK’s Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising her research colleagues and clients on data collection methodologies and on using advanced analytic tools on Forrester’s various data products as well as on custom research projects. Prior to her current role, she led the data innovation team, which tested and sought to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, she was an analyst focusing on technology's impact on the market research industry, emerging and innovative research methodologies like social and mobile market research and neuroscience, and Latin American consumer behavior and technology adoption. Prior to her analyst days, she was a senior survey manager and previously a data advisor. In both of those roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Forrester’s Consumer Technographics® data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

Refine your results

Topics

Market Imperatives

Vendor

Analyst

5 results in Reports

  • Past 6 months
  • Forrester Wave
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Services Providers For Next-Generation SAP Products, Q1 2016

    The 14 Global Providers That Matter Most For SAP-Based Digital Transformation Projects And How They Stack Up

    In our 23-criteria evaluation of SAP services providers, we identified the 14 most significant vendors: Accenture, Atos, Capgemini, Deloitte, EY, HCL, Hewlett Packard Enterprise (HPE), IBM, Infosys,...

    • Downloads: 382
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Front-End Test Automation Tools, Q2 2016

    Improve App Quality Fast By Automating Mobile Functional Testing

    In our 40-criteria evaluation of mobile front-end test automation tools, we identified the 10 most significant providers — Dynatrace, Experitest, Hewlett Packard Enterprise, Micro Focus, Perfecto...

    • Downloads: 196
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Low-Code Development Platforms, Q2 2016

    The 14 Providers That Matter Most And How They Stack Up

    In our 26-criteria evaluation of low-code development platform providers, we identified the 14 most significant vendors — AgilePoint, Appian, Bizagi, Caspio, K2, MatsSoft, Mendix, MicroPact, MIOsoft,...

    • Downloads: 299
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Streaming Analytics, Q1 2016

    Streaming Analytics Are Critical To Building Contextual Insights For Internet-Of-Things, Mobile, Web, And Enterprise Applications

    Everybody is talking about real-time contextual app experiences, but nobody is doing anything about it. That's because most AD&D pros aren't fully exploiting real-time streaming data that flows from...

    • Downloads: 470
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Text Analytics Platforms, Q2 2016

    The 10 Providers That Matter Most And How They Stack Up

    In our 20-criteria evaluation of big data text analytics platforms providers, we identified the 10 most significant ones — Attivio, Cambridge Semantics, Clarabridge, Digital Reasoning, Expert System,...

    • Downloads: 317