Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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14 results in Reports

  • Past 6 months
  • Forrester Wave
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Banking Solutions, Q4 2015

    Five Solutions Demonstrate How Mature Off-The-Shelf Mobile Banking Solutions Are Today

    In market research for mobile banking solution vendors, we identified the five most significant software providers — Digital Insight, EdgeVerve (formerly Infosys Finacle), Jack Henry &...

    • Downloads: 159
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Cloud Business Intelligence Platforms, Q4 2015

    Fifteen Solutions Demonstrate The Diversity Of Choices Available To Enterprises

    In Forrester's 16-criteria evaluation of cloud business intelligence (BI) platform vendors, we identified the 15 most significant vendors — 1010data, Adaptive Insights, Bime Analytics, Birst,...

    • Downloads: 234
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Talent Acquisition Vendors, Q3 2015

    The 12 Providers Best Suited To Address The Changing Recruiting Landscape And How They Stack Up

    The talent acquisition market has changed dramatically. It is no longer just about placing ads on different sites and waiting for the resumes to roll in. Rather, it's ferreting out those passive...

    • Downloads: 218
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Search And Knowledge Discovery Solutions, Q3 2015

    Data-Driven Business Imperatives Make Search More Critical Than Ever Before

    Welcome to modern enterprise search. These solutions have evolved well beyond simple keyword search to provide contextual searches that provide more relevant results and valuable knowledge that can...

    • Downloads: 361
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: In-Memory Data Grids, Q3 2015

    There Is No Better Way To Achieve Blazing Fast Performance At Scale

    Blazing fast application performance — it's what customers want and what every application development professional (AD&D) needs to deliver. There is no better way to achieve it than to use...

    • Downloads: 132
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Solutions For Midsize Teams, Q4 2015

    Due Diligence Required: These Vendors Are Great At Supporting Midsize Teams

    In Forrester's 36-criteria evaluation of customer service vendors for enterprise organizations, we identified the 11 most significant solution providers — Astute Solutions, eGain, Freshdesk,...

    • Downloads: 68
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Distributions, Q1 2016

    Five Top Vendors Have Significantly Improved Their Offerings

    Hadoop is data's darling for a reason — it thoroughly disrupts the economics of data, analytics, and data-driven applications. Enterprise adoption is mandatory for firms that wish to double-down on...

    • Downloads: 223
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

    The 13 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 13 most significant software providers in the category —Birst, GoodData, IBM, Information...

    • Downloads: 481
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP...

    • Downloads: 561
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Service Providers, Q4 2015

    Digital Customer Experience Implementation Capabilities Are Key Differentiators For AD&D Pros

    In Forrester's 31 criteria evaluation of digital experience services providers, we identified the 11 most significant services providers in the category — Accenture Interactive, Deloitte...

    • Downloads: 328
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

    Ten Providers That Matter And How They Stack Up

    In Forrester's 112-criteria evaluation of mobile infrastructure service vendors, we identified 10 significant software and service providers — AnyPresence, Appcelerator, IBM, Kinvey, Kony,...

    • Downloads: 227
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Omnichannel Banking Solutions, Q3 2015

    The Six Omnichannel Banking Providers That Matter Most And How They Stack Up

    In this Forrester Wave evaluation of omnichannel banking solutions, we researched, analyzed, and scored the six most significant software providers — Backbase, Infosys, Misys, SAP, Sopra...

    • Downloads: 349
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: B2B Order Management, Q4 2015

    Seven Leading Providers Streamline Order Capture And Orchestration For Complex, Global Enterprises

    In our 34-criteria evaluation of B2B order management (OM) providers, we identified the seven most significant vendors and researched, analyzed, and scored them. This report shows how each provider...

    • Downloads: 104
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q4 2015

    Due Diligence Required: These Vendors Are Great At Supporting Enterprise Organizations

    In the customer service solutions Forrester Wave™ for enterprise organizations, we identified the 11 most significant customer service solutions — eGain, Microsoft, Moxie, Oracle Service Cloud,...

    • Downloads: 141