Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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12 results in Reports

  • Past 6 months
  • Forrester Wave
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Banking Solutions, Q4 2015

    Five Solutions Demonstrate How Mature Off-The-Shelf Mobile Banking Solutions Are Today

    In market research for mobile banking solution vendors, we identified the five most significant software providers — Digital Insight, EdgeVerve (formerly Infosys Finacle), Jack Henry &...

    • Downloads: 227
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q4 2015

    Due Diligence Required: These Vendors Are Great At Supporting Enterprise Organizations

    In the customer service solutions Forrester Wave™ for enterprise organizations, we identified the 11 most significant customer service solutions — eGain, Microsoft, Moxie, Oracle Service Cloud,...

    • Downloads: 271
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Service Providers, Q4 2015

    Digital Customer Experience Implementation Capabilities Are Key Differentiators For AD&D Pros

    In Forrester's 31 criteria evaluation of digital experience services providers, we identified the 11 most significant services providers in the category — Accenture Interactive, Deloitte...

    • Downloads: 461
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: B2B Order Management, Q4 2015

    Seven Leading Providers Streamline Order Capture And Orchestration For Complex, Global Enterprises

    In our 34-criteria evaluation of B2B order management (OM) providers, we identified the seven most significant vendors and researched, analyzed, and scored them. This report shows how each provider...

    • Downloads: 200
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Low-Code Development Platforms, Q2 2016

    The 14 Providers That Matter Most And How They Stack Up

    In our 26-criteria evaluation of low-code development platform providers, we identified the 14 most significant vendors — AgilePoint, Appian, Bizagi, Caspio, K2, MatsSoft, Mendix, MicroPact, MIOsoft,...

    • Downloads: 121
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Hadoop Distributions, Q1 2016

    Five Top Vendors Have Significantly Improved Their Offerings

    Hadoop is data's darling for a reason — it thoroughly disrupts the economics of data, analytics, and data-driven applications. Enterprise adoption is mandatory for firms that wish to double-down on...

    • Downloads: 483
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: BPM Platforms For Digital Business, Q4 2015

    Tools & Technology: The Business Process Management Playbook

    In Forrester's 31-criteria evaluation of business process management vendors, we identified the 12 most significant software providers — Appian, Bizagi, DST Systems, IBM, K2, Newgen Software,...

    • Downloads: 443
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Front-End Test Automation Tools, Q2 2016

    Improve App Quality Fast By Automating Mobile Functional Testing

    In our 40-criteria evaluation of mobile front-end test automation tools, we identified the 10 most significant providers — Dynatrace, Experitest, Hewlett Packard Enterprise, Micro Focus, Perfecto...

    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Cloud Business Intelligence Platforms, Q4 2015

      Fifteen Solutions Demonstrate The Diversity Of Choices Available To Enterprises

      In Forrester's 16-criteria evaluation of cloud business intelligence (BI) platform vendors, we identified the 15 most significant vendors — 1010data, Adaptive Insights, Bime Analytics, Birst,...

      • Downloads: 383
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Services Providers For Next-Generation SAP Products, Q1 2016

      The 14 Global Providers That Matter Most For SAP-Based Digital Transformation Projects And How They Stack Up

      In our 23-criteria evaluation of SAP services providers, we identified the 14 most significant vendors: Accenture, Atos, Capgemini, Deloitte, EY, HCL, Hewlett Packard Enterprise (HPE), IBM, Infosys,...

      • Downloads: 235
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Big Data Streaming Analytics, Q1 2016

      Streaming Analytics Are Critical To Building Contextual Insights For Internet-Of-Things, Mobile, Web, And Enterprise Applications

      Everybody is talking about real-time contextual app experiences, but nobody is doing anything about it. That's because most AD&D pros aren't fully exploiting real-time streaming data that flows from...

      • Downloads: 258
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Customer Service Solutions For Midsize Teams, Q4 2015

      Due Diligence Required: These Vendors Are Great At Supporting Midsize Teams

      In Forrester's 36-criteria evaluation of customer service vendors for enterprise organizations, we identified the 11 most significant solution providers — Astute Solutions, eGain, Freshdesk,...

      • Downloads: 121