Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.


Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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6 results in Reports

  • Past 6 months
  • Forrester Wave
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  • For Security & Risk Professionals

    Report:The Forrester Wave™: SaaS Web Content Security, Q2 2015

    Tools & Technology: The Security Architecture And Operations Playbook

    In Forrester's 26-criteria evaluation of web content security delivered as a software-as-a-service (SaaS) solution, we identified the eight most significant providers in the category —...

    • Downloads: 224
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Salesforce Implementation Partners, Q2 2015

    The 13 Providers Best Suited For Larger, Transformational Salesforce Projects

    Salesforce — the behemoth of the software-as-a-service (SaaS) world — continues to expand into new solution areas, larger and more global deployments, and more strategic business...

    • Downloads: 252
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: ECM Business Content Services, Q3 2015

    Our Evaluation Of 11 ECM Vendors And How They Stack Up

    In Forrester's 31-criteria evaluation of enterprise content management (ECM) business content services vendors, we identified the 11 most significant software providers — including Alfresco...

    • Downloads: 195
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Talent Acquisition Vendors, Q3 2015

    The 12 Providers Best Suited To Address The Changing Recruiting Landscape And How They Stack Up

    The talent acquisition market has changed dramatically. It is no longer just about placing ads on different sites and waiting for the resumes to roll in. Rather, it's ferreting out those passive...

    • Downloads: 109
  • For Security & Risk Professionals

    Report:The Forrester Wave™: B2E Cloud IAM, Q2 2015

    Tools & Technology: The Identity And Access Management Playbook

    In Forrester's 17-criteria evaluation of B2E cloud identity and access management (IAM) vendors, we identified the nine most significant SaaS providers in the category — Bitium, Centrify, IBM,...

    • Downloads: 250
  • For CIO Professionals

    Report:The Forrester Wave™: Enterprise Public Cloud Platforms In China, Q3 2015

    The 11 Providers That Matter Most And How They Stack Up

    Public cloud application platforms unlock the agility and economic advantages of cloud computing for digital business globally, but the enterprise public cloud vendor landscape in China is very...

    • Downloads: 35