Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.


Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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75 results in Reports

  • Past 12 months
  • Business Process Management (BPM)
  • For CIO Professionals

    Report:Brief: Acquire New Skills For Technology Management

    The age of the customer raises uncertainty for CIOs and their technology management teams. Historically, tech management has used requirements from marketing, operations, and other business areas to...

    • Downloads: 158
  • For CIO Professionals

    Report:Brief: Customer Journey Mapping Is Becoming Key To Digital Transformation

    Use This New Process To Understand Problems And Drive Alignment

    As businesses seek success in the age of the customer, they need to rework and transform their business processes to align with the rising expectations of their empowered clients. In this context,...

    • Downloads: 354
  • For Application Development & Delivery Professionals

    Report:Mitigate CRM Risks With Sound Deployment Practices

    Processes: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology projects. Customer...

    • Downloads: 430
  • For Application Development & Delivery Professionals

    Report:Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. How do you make sure...

    • Downloads: 454
  • For CIO Professionals

    Report:Develop Broad Tech Management Capabilities To Accelerate Your BT Agenda

    Assessment: The Business Technology Agenda Playbook

    The age of the customer is redefining how technology is used, which is transforming how tech is managed — and how the CIO's organization is structured and operates, especially relative to...

    • Downloads: 331
  • For CIO Professionals

    Report:Design The Tech Organization For The BT Agenda

    Organization: The Business Technology Agenda Playbook

    Organizational design decisions must consider a complex array of culture, structure, and process issues. The best of today's tech management organizations have been designed to balance operational...

    • Downloads: 264
  • For Security & Risk Professionals

    Report:Cultivate Culture For Sustained GRC Performance

    Continuous Improvement: The Governance, Risk, And Compliance Playbook

    When risk and compliance professionals are challenged by a constantly changing regulatory landscape, business environment, and risk profile, it's easy to overlook the critical role corporate culture...

    • Downloads: 777
  • For Enterprise Architecture Professionals

    Report:Uncover Critical Process Gaps To Accelerate Business Change

    Assessment Framework: The Business Process Management Playbook

    The age of the customer raises the bar for business process management (BPM) excellence. Establishing a high-impact program requires that teams build a portfolio of new capabilities that blend...

    • Downloads: 1517
  • For CIO Professionals

    Report:The Forrester Wave™: Business Transformation Consultancies, Q3 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 23-criteria evaluation of business transformation consultancies, we identified the 10 most significant service providers — Accenture, Capgemini, Cognizant, Deloitte, EY, IBM,...

    • Downloads: 386
  • For CIO Professionals

    Report:Market Overview: Business Transformation Consultancies

    Business transformations consist of fundamental changes in business systems, processes, roles and culture. They are linked to — but distinct from — IT transformations, in that they focus...

    • Downloads: 284
  • For Application Development & Delivery Professionals

    Report:Assess Customer Service Capabilities To Pinpoint Opportunities For Better Service

    Assessment: The Contact Centers For Customer Service Playbook

    In the age of the customer, the transformative effects of social computing and ubiquitous mobility are challenging how organizations can most effectively manage their interactions with customers....

    • Downloads: 1996
  • For Enterprise Architecture Professionals

    Report:Brief: Open Source BPM Finally Makes The Leap Into The Mainstream

    Enterprise architects are currently leading large-scale implementations of business process management (BPM) solutions, spending millions of dollars each year to automate and transform enterprisewide...

    • Downloads: 196
  • For CIO Professionals

    Report:Innovators Will Be The Winners In The Age Of The Customer

    Vision: The Innovation Playbook

    Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been...

    • Downloads: 889
  • For Enterprise Architecture Professionals

    Report:Streamlined Processes Are The Foundation Of Effective And Agile EA

    Processes: The EA Practice Playbook

    Delivering technology solutions to your business is complicated, involving many stakeholders, processes, and deliverables. Enterprise architects often struggle to deliver value to stakeholders...

    • Downloads: 763
  • For Infrastructure & Operations Professionals

    Report:By 2025, I&O Processes Become Business Services Orchestration

    Processes: The I&O Transformation Playbook

    Business and technology are conspiring to bring a new, flexible approach to customer engagement services: Continuous business services are composed of thin layers of function that integrate...

    • Downloads: 169
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: The Age Of The Customer Is Set To Disrupt The BPM Market

    Predictions: The Business Process Management Playbook

    The age of the customer is disrupting a business process management (BPM) discipline that started in the 1990s to drive costs from production and operations. Over the next two years, new alternative...

    • Downloads: 431
  • For Application Development & Delivery Professionals

    Report:Ready Your Bank For Its Move From Legacy IT To Business Technology

    Six Steps For Moving To Digital Banking In The Age Of The Customer

    Financial services companies around the world are changing the way they serve and interact with their customers. Without this change, banks and other financial services firms will be unable to...

    • Downloads: 209
  • For eBusiness & Channel Strategy Professionals

    Report:Digitize Your Business Strategy

    Executive Overview: The Digital Business Transformation Playbook

    Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting...

    • Downloads: 840
  • For CIO Professionals

    Report:Social Business And Collaboration Success Hinges On Effective Change Management

    Change Management: The Social Business And Collaboration Playbook

    It's often said, "You can lead a horse to water, but you can't make him drink." Nowhere in the world of enterprise technology management is this adage more fitting than in social business and...

    • Downloads: 812
  • For Application Development & Delivery Professionals

    Report:Architecting Banking Systems Of Engagement

    Customer Experience And Regulation Are Driving Change In Financial Services

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey, which includes more than 106 participating financial services firms from 36 countries and spans multiple industry segments,...

    • Downloads: 208
  • For CIO Professionals

    Report:CIOs: Stop Wasting Your Time

    Adjust Your Schedule To Accelerate Your BT Agenda

    As a CIO, your time is precious to your business and your team. How you spend it has an impact on the business outcomes you attain — and the leadership priorities you signal. To accelerate your...

    • Downloads: 246
  • For CIO Professionals

    Report:CIOs' Top Five Career-Ending Digital Transformation Challenges

    In The Turbulent Age Of The Customer, Lack Of End-To-End Leadership Can Squelch A CIO's Future Opportunities

    The traditional definition of "CIO success" is under attack in the age of the customer. Providing reliable, cost-effective, on-time, and on-budget technology is table stakes in a world where...

    • Downloads: 220
  • For CIO Professionals

    Report:Brief: Master Change Management And Upgrade Skills To Transform

    The Need For Increasingly Frequent, Global, And Customer-Obsessed Transformation Strains Understaffed CIOs

    Most companies are transforming in ways that require wrenching changes to business models and technology and that stretch their ability to execute. The increased need for speed and customer obsession...

    • Downloads: 122
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

    • Downloads: 130
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

    Vision: The I&O Transformation Playbook For 2015

    For the past half-century, information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is purposely...

    • Downloads: 633