Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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90 results in Reports

  • Past 12 months
  • Business Process Management (BPM)
  • For CIO Professionals

    Report:Market Overview: European Mobile Workspace Services

    Manage The Mobile Mind Shift With The Right Workspace Provider

    The provider of your mobile workspace solutions will be more than just a provider of technology. Rather, the right provider will have to bring the right assets and experience to act as a strategic...

    • Downloads: 81
  • For Enterprise Architecture Professionals

    Report:Assessing Organizational Readiness For A Business Architecture Program

    Assessment: The Business Architecture Playbook

    Business architecture (BA) provides a coordinating framework for organizational analysis and change, helping to integrate different groups of stakeholders who often pursue subtly divergent...

    • Downloads: 810
  • For Enterprise Architecture Professionals

    Report:Customers Drive The Process Change Strategy

    Road Map: The Business Process Management Playbook

    This report outlines the road map stage of Forrester's playbook for building and managing enterprisewide change programs. This report is designed to help you develop an effective road map for process...

    • Downloads: 833
  • For Application Development & Delivery Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Road Map: The Social Business And Collaboration Playbook

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 1065
  • For Enterprise Architecture Professionals

    Report:Five Key Trends That Are Shaping How We Manage Enterprise Content

    Landscape Report: Content Management Playbook

    This updated landscape report, part of the Content Management playbook, identifies the current inflection points in the enterprise content management (ECM) market. Five key trends are shaping how...

    • Downloads: 1214
  • For Enterprise Architecture Professionals

    Report:Uncover Critical Process Gaps To Accelerate Business Change

    Assessment Framework: The Business Process Management Playbook

    The age of the customer raises the bar for business process management (BPM) excellence. Establishing a high-impact program requires that teams build a portfolio of new capabilities that blend...

    • Downloads: 1445
  • For Application Development & Delivery Professionals

    Report:Benchmark Against Best Practices To Optimize CRM Performance

    Benchmarks: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how do...

    • Downloads: 403
  • For Enterprise Architecture Professionals

    Report:BPM Projects Show Good But Varied Performance

    Benchmarks: The Business Process Management Playbook

    A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieve...

    • Downloads: 644
  • For Enterprise Architecture Professionals

    Report:Develop New BPM Skills To Meet Tomorrow's Challenges

    Skills And Staffing: The Business Process Management Playbook

    Lack of sufficient business process skills continues to dog the progress and momentum of enterprisewide business process management (BPM) initiatives. Yet when it comes to improving BPM skill sets,...

    • Downloads: 695
  • For Application Development & Delivery Professionals

    Report:Anatomy Of A Disaster — Learn From Major Banking Platform Transformation Failures

    Many banks are struggling to succeed in today's challenging environment, thanks to more demanding customers; digital disruption; increasing levels of supervisory regulation; and the need for greater...

    • Downloads: 245
  • For Application Development & Delivery Professionals

    Report:Embrace Future Trends To Deliver HRM Business Impact

    This report outlines the future outlook for application development and delivery (AD&D) professionals working with human resources executives on their applications and business process innovation...

    • Downloads: 1076
  • For CIO Professionals

    Report:Brief: Customer Journey Mapping Is Becoming Key To Digital Transformation

    Use This New Process To Understand Problems And Drive Alignment

    As businesses seek success in the age of the customer, they need to rework and transform their business processes to align with the rising expectations of their empowered clients. In this context,...

    • Downloads: 237
  • For CIO Professionals

    Report:Innovators Will Be The Winners In The Age Of The Customer

    Vision: The Innovation Playbook

    Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been...

    • Downloads: 758
  • For Enterprise Architecture Professionals

    Report:Brief: IBM Recasts BPM For Rapid App Delivery

    Announcements Hint At New Direction For IBM BPM, But Journey Ahead Is Still Unclear

    IBM was a leader in our Forrester Wave™: BPM Suites, Q1 2013 market evaluation. Since publishing our 2013 market evaluation, IBM made several announcements that move the product and the...

    • Downloads: 113
  • For Application Development & Delivery Professionals

    Report:CRM Success Hinges On Effective Change Management

    Continuous Improvement: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how do...

    • Downloads: 430
  • For CIO Professionals

    Report:Emerging Business Technology Priorities

    Landscape: The Business Technology Agenda Playbook

    In the age of the customer, the focus of technology management must shift toward winning, serving, and retaining customers. Understanding how and where to enact this shift is a critical aspect of...

    • Downloads: 382
  • For Enterprise Architecture Professionals

    Report:Use A Metrics Framework To Drive BPM Excellence

    Performance Management: The Business Process Management Playbook

    Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics offers...

    • Downloads: 903
  • For Customer Experience Professionals

    Report:Brief: How To Help Your Executives Lead CX Transformations

    The Big Gestures And Everyday Habits That Propel Organizations Toward Customer Experience Greatness

    There's no shortage of enthusiasm for customer experience (CX) among executives these days. But there is a shortage of action. Executives we talk to are often eager to be part of the CX...

    • Downloads: 123
  • For Enterprise Architecture Professionals

    Report:Combine Effective Processes With Tailored Deliverables To Drive EA's Impact

    Processes: The EA Practice Playbook

    Delivering and managing technology is complicated, involving many stakeholders, processes, and deliverables. Enterprise architects often struggle to demonstrate value to stakeholders because the...

    • Downloads: 507
  • For CIO Professionals

    Report:2014 Technology Imperatives For US Healthcare Insurers

    US Healthcare Payers Are Rocked By A Regulatory Tsunami

    The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is...

    • Downloads: 458
  • For Application Development & Delivery Professionals

    Report:Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects —...

    • Downloads: 808
  • For Infrastructure & Operations Professionals

    Report:Embrace Deming's PDCA Cycle To Continuously Optimize Modern Service Delivery

    Continuous Improvement: The Modern Service Delivery Playbook

    Infrastructure and operations (I&O) professionals are adopting the disciplines of modern service delivery to deliver modern applications and services with the speed, quality, and agility that...

    • Downloads: 79
  • For Enterprise Architecture Professionals

    Report:Design Your BPM Program To Meet Shifting Priorities

    Change Management: The Business Process Management Playbook

    Business process management (BPM) initiatives frequently start with a tactical process improvement charter, but quickly shift to play a broader strategic role across the enterprise — often...

    • Downloads: 494
  • For Application Development & Delivery Professionals

    Report:You're A Content Publisher Now, So Get Your DAM House In Order

    Best Practices: Digital Asset Management, 2015

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at rich media...

    • Downloads: 627
  • For CIO Professionals

    Report:Top Technologies For Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

    • Downloads: 491