Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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99 results in Reports

  • Past 12 months
  • Business Process Management (BPM)
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Maturity Model 4.0

    Benchmarks: Digital Business Transformation Playbook

    You know your firm needs to transform to place digital at the heart of its business strategy. But as a digital business leader, where do you start? Where do you focus your efforts? And as your firm...

    • Downloads: 527
  • For eBusiness & Channel Strategy Professionals

    Report:Accelerate Digital Business With A BT Agenda

    Tools And Technology: The Digital Business Transformation Playbook

    Digital business demands a new approach to technology management. Think about how your firm has delivered technology in the past: monolithic, on-premises applications chosen because your firm signed...

    • Downloads: 410
  • For Application Development & Delivery Professionals

    Report:APIs Underpin A Digital Business Platform

    Prepare For Digital Transformation's Constant, Unpredictable Change

    While it's true that transforming to realize the benefits of digital business requires specific initiatives such as mobile apps, the Internet of Things, and predictive analytics, it's a mistake to...

    • Downloads: 289
  • For Infrastructure & Operations Professionals

    Report:Use An I&O Road Map To Lead I&O Into The Future

    Road Map: The I&O Transformation Playbook

    Infrastructure and operations (I&O) pros must architect, implement, and operate the production engine that supports — and preferably anticipates — the business' various applications and service...

    • Downloads: 612
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

    • Downloads: 162
  • For CIO Professionals

    Report:Organizing Your Digital Future

    Organization: The CIO Digital Business Transformation Playbook

    What kind of digital organization do we need? What skills should we have in our team? Where should digital report? These are just a few of the frequent questions that decision-makers are asking to...

    • Downloads: 317
  • For Customer Insights Professionals

    Report:Brief: Organizing For Customer Insights — And What Matters More

    Forrester frequently hears this question from customer insights (CI) pros: "Where should CI report into?" In this brief, we show how CI teams are organized today — who they report to and trends in...

    • Downloads: 125
  • For Customer Experience Professionals

    Report:Brief: Crafting A Customer-Obsessed Culture

    How Leading Firms Apply Forrester's Seven Steps To Create A Customer-Centric Culture

    Is your organization aligned behind a shared understanding of the types of experiences your customers expect? Do key staff understand their roles in delivering those experiences? If you're like most...

    • Downloads: 316
  • For Application Development & Delivery Professionals

    Report:The Business Applications Landscape 2016 To 2020: SaaS Disruption And Vendor Proliferation

    Landscape: The Business Applications Playbook

    Organizations rely heavily on commercial packaged application software to support business processes. This landscape ranges from customer-focused business technology (BT) applications to solutions...

    • Downloads: 526
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: DBS Bank Fosters A Customer-Led Innovation Culture

    Multidisciplinary Programs Help Employees Become Digital Innovators

    Rapid, customer-led innovation is critical to remaining relevant in the age of the customer, but most organizations suffer from innovation inertia. Overcoming this inertia requires an organization to...

    • Downloads: 132
  • For Application Development & Delivery Professionals

    Report:Assess Customer Service Capabilities To Pinpoint Opportunities For Better Service

    Assessment: The Contact Centers For Customer Service Playbook

    In the age of the customer, the transformative effects of social computing and ubiquitous mobility are challenging how organizations can most effectively manage their interactions with customers....

    • Downloads: 2149
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: BPM Platforms For Digital Business

    Landscape: The Business Process Management Playbook

    Application development and delivery (AD&D) pros are under increasing pressure to optimize business process to better engage employees and customers across a range of fragmented digital channels....

    • Downloads: 231
  • For CIO Professionals

    Report:What Comes After The Unicorn Carnage?

    By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all...

    • Downloads: 70
  • For eBusiness & Channel Strategy Professionals

    Report:Digitize Your Business Strategy

    Executive Overview: The Digital Business Transformation Playbook

    Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting...

    • Downloads: 1315
  • For Application Development & Delivery Professionals

    Report:Brief: Introducing The New Breed Of Digital BPM Consultants

    Business process management (BPM) leaders struggle to keep pace with new methods, practices, and technologies needed to drive digital process innovation. They are turning to a new crop of boutique...

    • Downloads: 33
  • For Customer Experience Professionals

    Report:How To Ensure That CX Transformation Setbacks Aren't Fatal

    Smart CX Pros Anticipate Threats, Adapt To Changing Circumstances, And Recover Quickly From Setbacks

    Samuel Beckett said it best in Worstward Ho. "Ever tried. Ever failed. No matter. Try again. Fail again. Fail better." All customer experience (CX) professionals will face setbacks in their CX...

    • Downloads: 119
  • For Infrastructure & Operations Professionals

    Report:Organize Your Infrastructure Team For Customer Obsession

    Organization: The Infrastructure Transformation Playbook

    Technology management is in the middle of a new evolutionary cycle that will transform infrastructure and operations (I&O) from its traditional role as infrastructure provider to its new role as a...

    • Downloads: 575
  • For Infrastructure & Operations Professionals

    Report:Horizon 2025: The Road To Technology Management

    Executive Overview: The I&O Transformation Playbook

    The right technology management strategy is clouded by budget considerations, resistance to change, and the very pace at which different business types relate to their customers. The infrastructure...

    • Downloads: 416
  • For CIO Professionals

    Report:Brief: Next-Gen Shared Services Enable Digital Business Innovation

    CIOs Manage Globalization, Cost-Cutting, And Innovation With Continuous Business Services

    The age of the customer redefines the context for shared services. Organizations have long pursued enterprisewide and global synergies by simplifying and consolidating, sharing common functions like...

    • Downloads: 197
  • For eBusiness & Channel Strategy Professionals

    Report:Define New Metrics For Digital Business Success

    Performance Management: The Digital Business Transformation Playbook

    Digital business has broken traditional metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to inform eBusiness executives of consumer engagement's impact...

    • Downloads: 1443
  • For Customer Experience Professionals

    Report:The Challenges Holding Back CX Leaders And How To Overcome Them

    Results From Our Survey Of More Than 250 CX Executives And CMOs

    In late 2015, Forrester partnered with recruiting firm Heidrick & Struggles to survey chief marketing officers (CMOs) and customer experience (CX) professionals to better understand their roles,...

    • Downloads: 117
  • For CIO Professionals

    Report:Selecting Your Business Transformation Consultancy

    Industry/Customer Knowledge, A Track Record, Data, And Trust Are Key Consulting Differentiators For Large Complex Projects

    Business transformations are becoming riskier and more complex. They are increasingly global and cross-organizational in scope, require new technologies, and focus on customer needs over internal...

    • Downloads: 166
  • For CIO Professionals

    Report:CIOs: Use Your BT Agenda To Support eBusiness Strategy

    Tools And Technology: The CIO Digital Business Transformation Playbook

    Your firm's eBusiness executives are pressing for a new approach to technology management. They are among the first to realize that older approaches to tech management aren't working and offer cogent...

    • Downloads: 158
  • For Customer Experience Professionals

    Report:How To Achieve CX Management Maturity

    Executive Overview: The Customer Experience Maturity Playbook

    Eighty-four percent of brands in Forrester's US Customer Experience Index (CX Index™) got "OK" scores or worse from their customers in 2015. This is a clear sign that their current approach to...

    • Downloads: 2375
  • For Application Development & Delivery Professionals

    Report:How To Build Better Software, Faster

    Assessment: The Modern Application Delivery Playbook

    Customers' growing expectations and increased competition mean application delivery leaders need to speed and scale their delivery across the board. Many leaders know that they need to improve but...

    • Downloads: 671