Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.


Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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78 results in Reports

  • Past 12 months
  • Business Process Management (BPM)
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: BPM Platforms For Digital Business, Q4 2015

    Tools & Technology: The Business Process Management Playbook

    In Forrester's 31-criteria evaluation of business process management vendors, we identified the 12 most significant software providers — Appian, Bizagi, DST Systems, IBM, K2, Newgen Software,...

    • Downloads: 127
  • For Application Development & Delivery Professionals

    Report:Get Ready For BI Change

    Continuous Improvement: The Business Intelligence Playbook

    Market conditions are changing quickly; firms need to make the best possible business decisions at the right time and base them on timely, accurate, and relevant information from business...

    • Downloads: 697
  • For Application Development & Delivery Professionals

    Report:Reforming AD&D Organizations For Customer Obsession: The Three Models

    Organization: The Application Development Strategy, Structure, And Sourcing Playbook

    Intense demands for software to win, serve, and retain customers are driving new ways of organizing application development and delivery (AD&D) groups. Yesterday's shared-service AD&D organizations...

    • Downloads: 256
  • For Security & Risk Professionals

    Report:Instill A Culture Of Data Security And Privacy

    Equip Your Workforce To Augment The Security Team

    When it comes to data security and privacy, Forrester has observed in client interactions time and time again that security teams remain overly fixated on the wrong adversary: their own organization....

    • Downloads: 516
  • For Application Development & Delivery Professionals

    Report:Define The Road Map For Transforming Your App Landscape

    Firms are often torn between forces driving application change or transformation and the overarching desire for cost management. At the same time, they often struggle to deliver projects on time and...

    • Downloads: 821
  • For CIO Professionals

    Report:Innovators Will Be The Winners In The Age Of The Customer

    Vision: The Innovation Playbook

    Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been...

    • Downloads: 914
  • For CIO Professionals

    Report:Case Study: UniCredit Innovates And Saves Costs With Continuous Business Services

    UniCredit Business Integrated Solutions CEO Paolo Cederle Drives The BT Agenda Via What Forrester Calls Continuous Business Services

    After wide research in banking and other industry sectors, UniCredit's global services company, UniCredit Business Integrated Solutions, defined its new business model, based on Procter & Gamble's...

    • Downloads: 100
  • For B2B Marketing Professionals

    Report:Apply The Hawthorne Effect For Continuous Improvement

    Continuous Improvement: The Channel Partner Loyalty Playbook

    In this time of high demand and constrained supply of channel partners, partner loyalty can be difficult to maintain, much less improve. Many channel professionals, in an attempt to buy partners'...

    • Downloads: 78
  • For Enterprise Architecture Professionals

    Report:Brief: Transform Business Processes For Mobile Moments

    Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop processes...

    • Downloads: 126
  • For Application Development & Delivery Professionals

    Report:Drive Business Insight With Effective BI Strategy

    Road Map: The Business Intelligence Playbook

    How does an enterprise make sense of operations, logistics, and finances? There's just too much information for any one person to process. So it's business intelligence (BI) to the rescue! But how...

    • Downloads: 2390
  • For Enterprise Architecture Professionals

    Report:Prepare For 2015's Shifting BPM Landscape

    Landscape: The Business Process Management Playbook

    Enterprise architects, in particular business process architects, face a new frontier for driving process change. Business process management (BPM) has always focused on improving and automating...

    • Downloads: 1342
  • For CIO Professionals

    Report:Brief: Lessons From The Business Transformation Trenches

    Business transformations are top of mind for most firms. Many involved in these large-scale projects are treading deep into unfamiliar territory. Choosing the right consulting partner is therefore...

    • Downloads: 132
  • For Application Development & Delivery Professionals

    Report:Ready Your Bank For Its Move From Legacy IT To Business Technology

    Six Steps For Moving To Digital Banking In The Age Of The Customer

    Financial services companies around the world are changing the way they serve and interact with their customers. Without this change, banks and other financial services firms will be unable to...

    • Downloads: 231
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

    • Downloads: 139
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Digitizing Operational Processes, Q2 2015

    A Digital Business Needs Operational Excellence To Drive Customer Experience

    As enterprises look to become customer-obsessed, digital initiatives have risen in priority. Investment in new mobile and online solutions has improved digital connections with customers — but...

    • Downloads: 357
  • For CIO Professionals

    Report:CIOs' Top Five Career-Ending Digital Transformation Challenges

    In The Turbulent Age Of The Customer, Lack Of End-To-End Leadership Can Squelch A CIO's Future Opportunities

    The traditional definition of "CIO success" is under attack in the age of the customer. Providing reliable, cost-effective, on-time, and on-budget technology is table stakes in a world where...

    • Downloads: 258
  • For CIO Professionals

    Report:CIOs: Stop Wasting Your Time

    Adjust Your Schedule To Accelerate Your BT Agenda

    As a CIO, your time is precious to your business and your team. How you spend it has an impact on the business outcomes you attain — and the leadership priorities you signal. To accelerate your...

    • Downloads: 254
  • For Infrastructure & Operations Professionals

    Report:Drive Infrastructure Transformation With Service Design

    Executive Overview: The Infrastructure Transformation Playbook

    As your firm invests more in business technology (BT) that helps win, serve, and retain customers, the entire technology management organization must concentrate on driving innovation. The...

    • Downloads: 431
  • For CIO Professionals

    Report:The State Of Digital Business, 2015 To 2020

    By 2020, Execs Expect To See The Majority Of Their Revenues Driven By Digital — Are You Ready?

    This is the first of three reports that analyze the results of our latest executive research on digital business. This report examines the readiness of companies to succeed in the age of the...

    • Downloads: 300
  • For Enterprise Architecture Professionals

    Report:Design Your BPM Program To Meet Shifting Priorities

    Change Management: The Business Process Management Playbook

    Business process management (BPM) initiatives frequently start with a tactical process improvement charter, but quickly shift to play a broader strategic role across the enterprise — often...

    • Downloads: 597
  • For Infrastructure & Operations Professionals

    Report:Transform Infrastructure And Operations For The Future Technology Management Cycle

    Vision: The I&O Transformation Playbook For 2015

    For the past half-century, information systems have followed a relatively constant model, by which applications and business services are developed and run on an infrastructure that is purposely...

    • Downloads: 646
  • For Enterprise Architecture Professionals

    Report:How To Embed BA In The Organization

    Continuous Improvement: The Business Architecture Playbook

    While technology management planning is a common starting point for business architecture (BA) efforts, its methods and techniques really come into their own when applied to critical business...

    • Downloads: 671
  • For Application Development & Delivery Professionals

    Report:You're A Content Publisher Now, So Get Your DAM House In Order

    Best Practices: Digital Asset Management, 2015

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, application development and delivery (AD&D) professionals must take a closer look at rich media...

    • Downloads: 733
  • For CIO Professionals

    Report:Predictions 2016: The New Breed Of CIO

    How Digitally Savvy CIOs Obsessed With Customers Will Drive Growth

    In 2016, CEOs will expect CIOs to grow out of being mere custodians of technology and to actively wield tech to drive revenue instead. This brief charts how that shift will make your job as a CIO...

    • Downloads: 307
  • For eBusiness & Channel Strategy Professionals

    Report:The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook

    Without a strong vision for the digital store, no strategic plan will ever be successful. It's expected that eBusiness leaders who drive digital store transformation initiatives have a deep-seated...

    • Downloads: 109