Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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101 results in Reports

  • Past 12 months
  • Business Process Management (BPM)
  • For Customer Experience Professionals

    Report:The Challenges Holding Back CX Leaders And How To Overcome Them

    Results From Our Survey Of More Than 250 CX Executives And CMOs

    In late 2015, Forrester partnered with recruiting firm Heidrick & Struggles to survey chief marketing officers (CMOs) and customer experience (CX) professionals to better understand their roles,...

    • Downloads: 67
  • For Customer Experience Professionals

    Report:How To Ensure That CX Transformation Setbacks Aren't Fatal

    Smart CX Pros Anticipate Threats, Adapt To Changing Circumstances, And Recover Quickly From Setbacks

    Samuel Beckett said it best in Worstward Ho. "Ever tried. Ever failed. No matter. Try again. Fail again. Fail better." All customer experience (CX) professionals will face setbacks in their CX...

    • Downloads: 116
  • For CIO Professionals

    Report:The State Of Digital Business, 2015 To 2020

    By 2020, Execs Expect To See The Majority Of Their Revenues Driven By Digital — Are You Ready?

    This is the first of three reports that analyze the results of our latest executive research on digital business. This report examines the readiness of companies to succeed in the age of the...

    • Downloads: 552
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Change Management Is A New Differentiator In The Digital Era

    The ability to adapt to changing market dynamics is a critical part of growing as a business. While many companies pay close attention to technology and organizational change issues, far fewer...

    • Downloads: 93
  • For Enterprise Architecture Professionals

    Report:Brief: Transform Business Processes For Mobile Moments

    Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop processes...

    • Downloads: 138
  • For Customer Experience Professionals

    Report:The Truth About Customer-Centric Org Structures: They're The Icing, Not The Cake

    Organization: The Customer Experience Ecosystem Playbook

    Our research into companies that deliver superior customer experience (CX) showed that operating under a customer-centric organizational structure does not predict success. Instead, CX pros manage to...

    • Downloads: 255
  • For eBusiness & Channel Strategy Professionals

    Report:The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook

    Without a strong vision for the digital store, no strategic plan will ever be successful. It's expected that eBusiness leaders who drive digital store transformation initiatives have a deep-seated...

    • Downloads: 188
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

    • Downloads: 160
  • For Application Development & Delivery Professionals

    Report:The Business Applications Landscape 2016 To 2020: SaaS Disruption And Vendor Proliferation

    Landscape: The Business Applications Playbook

    Organizations rely heavily on commercial packaged application software to support business processes. This landscape ranges from customer-focused business technology (BT) applications to solutions...

    • Downloads: 445
  • For Application Development & Delivery Professionals

    Report:The BPM Playbook Is Your Guide To Customer-Centric Process Change

    Executive Overview: The Business Process Management Playbook

    Process-focused application development and delivery (AD&D) professionals use business process management (BPM) for continuous innovation in and automation of customer-centric processes. Strategic...

    • Downloads: 1403
  • For Application Development & Delivery Professionals

    Report:Mitigate CRM Risks With Sound Deployment Practices

    Processes: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology projects. Customer...

    • Downloads: 535
  • For CIO Professionals

    Report:Brief: Next-Gen Shared Services Enable Digital Business Innovation

    CIOs Manage Globalization, Cost-Cutting, And Innovation With Continuous Business Services

    The age of the customer redefines the context for shared services. Organizations have long pursued enterprisewide and global synergies by simplifying and consolidating, sharing common functions like...

    • Downloads: 189
  • For Infrastructure & Operations Professionals

    Report:Can You Meet The I&O Transformation Challenge?

    Benchmarks: The I&O Transformation Playbook

    We're at the beginning of a new era in digital technologies, very much like what IT went through in the mid-1990s. New technologies abound: Some will dominate the future market, and some will not. At...

    • Downloads: 198
  • For Customer Experience Professionals

    Report:Can Customer Experience Management Technology Help You Govern CX?

    Tools And Technology: The Customer Experience Ecosystem Playbook

    Customer experience (CX) professionals are bombarded with technology that will supposedly let them manage their customers' experience. But do these solutions actually help CX pros with the difficult...

    • Downloads: 228
  • For eBusiness & Channel Strategy Professionals

    Report:Organize For Mobile Success

    Organization: The Mobile eBusiness Playbook

    As firms mature their mobile strategies in 2016 and beyond, the C-suite must take ownership of mobile initiatives to ensure the dedication, processes, and resources they require. This report helps...

    • Downloads: 112
  • For Infrastructure & Operations Professionals

    Report:Organize Your Infrastructure Team For Customer Obsession

    Organization: The Infrastructure Transformation Playbook

    Technology management is in the middle of a new evolutionary cycle that will transform infrastructure and operations (I&O) from its traditional role as infrastructure provider to its new role as a...

    • Downloads: 565
  • For eBusiness & Channel Strategy Professionals

    Report:Organize For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook

    Today's business-to-business (B2B) eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge....

    • Downloads: 1118
  • For Security & Risk Professionals

    Report:Cultivate Culture For Sustained GRC Performance

    Continuous Improvement: The Governance, Risk, And Compliance Playbook

    A neglected culture breaks down an organization, resulting in unexpected risk events, large fines, poor employee retention, and wavering customer trust. But it doesn't have to be this way. Risk and...

    • Downloads: 854
  • For Application Development & Delivery Professionals

    Report:Assess Customer Service Capabilities To Pinpoint Opportunities For Better Service

    Assessment: The Contact Centers For Customer Service Playbook

    In the age of the customer, the transformative effects of social computing and ubiquitous mobility are challenging how organizations can most effectively manage their interactions with customers....

    • Downloads: 2141
  • For Infrastructure & Operations Professionals

    Report:By 2025, I&O Processes Become Business Services Orchestration

    Processes: The I&O Transformation Playbook

    Forrester believes that business technology challenges the current infrastructure and operations (I&O) model and requires I&O to become an innovative partner that works closely with the business. I&O...

    • Downloads: 271
  • For Application Development & Delivery Professionals

    Report:APIs Underpin A Digital Business Platform

    Prepare For Digital Transformation's Constant, Unpredictable Change

    While it's true that transforming to realize the benefits of digital business requires specific initiatives such as mobile apps, the Internet of Things, and predictive analytics, it's a mistake to...

    • Downloads: 268
  • For Infrastructure & Operations Professionals

    Report:Drive Infrastructure Transformation With Service Design

    Executive Overview: The Infrastructure Transformation Playbook

    As your firm invests more in business technology (BT) that helps win, serve, and retain customers, the entire technology management organization must concentrate on driving innovation. The...

    • Downloads: 552
  • For Customer Experience Professionals

    Report:Transforming Customer Experience Requires A Service Provider Ecosystem

    Processes: The Customer Experience Ecosystem Playbook

    To lead in customer experience (CX), businesses need to operate in new ways to respond to customers' demands and competitive pressures. New technologies, such as mobile devices and cloud services,...

    • Downloads: 204
  • For Application Development & Delivery Professionals

    Report:Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now, you must create a...

    • Downloads: 614
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Digital Leaders Focus On Digitizing Business Strategy

    Lessons Learned From Allstate Insurance, Mondelez International, And Amazon Business

    Attendees at Forrester's Digital Business 2015 Forum heard from digital leaders at top firms who are making bold moves to transform their companies. Allstate Insurance is merging digital and physical...

    • Downloads: 253