Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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4 results in Reports

  • Past 18 months
  • Forrester Wave
  • Enterprise Mobility
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Midsize Providers, Q1 2015

    The Nine Midsize Providers That Matter Most And How They Stack Up

    Mobile moments in the enterprise — with employees and business partners — have the power to make or break your customer experience. But, these mobile enterprise moments represent...

    • For Sourcing & Vendor Management Professionals

      Report:The Forrester Wave™: Global BYOD Management Services, Q2 2014

      Analysis Of 13 Top Integrators And Specialists Representing The Emerging BYOD Ecosystem And How They Stack Up

      Enterprise mobility is a top item on every organization's business and IT agenda — a reflection of the "mobile mind shift" that has already made its mark on 21st century business. Mobile...

      • Downloads: 460
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Large Providers, Q1 2015

      The 10 Providers That Matter Most And How They Stack Up

      In Forrester's fifteen-criteria emerging market evaluation of mobile enterprise app services providers, we identified the 10 most significant services providers — Accenture, Capgemini,...

      • Downloads: 168
    • For Infrastructure & Operations Professionals

      Report:The Forrester Wave™: Enterprise Mobile Management, Q3 2014

      The 15 Providers That Matter Most And How They Stack Up

      Infrastructure and operations (I&O) professionals face a difficult mandate: Enable the workforce to navigate the ever-changing landscape of mobile scenarios while continually ensuring that their...

      • Downloads: 532