Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.


Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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      Blog:Current Trends Demand A New Approach Towards Voice Communications

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        • For Infrastructure & Operations Professionals

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          • For B2C Marketing Professionals

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            • For Customer Experience Professionals

              Charts & Figures:Wal-Mart Clearly Explains Its Communication Policies

            • For Enterprise Architecture Professionals

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                      Charts & Figures:Progressive Gives Users Control Over Email And Mobile Preferences

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                        I’ve been researching why IT roles fail (or at least struggle mightily and often futily). The roles that come up most often are the ones that are not directly building or...

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                            • For Analyst Relations Professionals

                              Report:Industry Analyst Relations And Insight

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                              • Downloads: 100
                            • For Security & Risk Professionals

                              Blog:Thomson Reuters Gets A Jump On Holiday Shopping, Acquires Paisley

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                                • For Application Development & Delivery Professionals

                                  Blog:Customer Service Myths, Half-Truths, and Total Nonsense....Continued

                                  I got a lot of feedback from my last blog post, and I’d like to share my thoughts on each of these statements about customer service. I am sure my point of view is contentious, so please keep...

                                  • For Customer Experience Professionals

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                                    Drop is a new iPad-connected kitchen scale that seeks to reduce bakers' anxiety and enhance the social experience of making food. To accomplish this goal, the team at Drop followed a design-oriented...

                                    • Downloads: 141
                                  • For B2B Marketing Professionals

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                                    Blog:My Experiences With An Early Version Of Windows Vista SP1

                                    Having already received dozens of client inquiries on Windows Vista Service Pack 1 (SP1) I thought it might be an interesting learning experience to install the Release Candidate Refresh on my...

                                    • For CIO Professionals

                                      Blog:Upcoming Tweetup At Forrester's IT Forum 2009

                                      By Tom Pohlmann Vice President, Information Technology Research On May 18, the night before Forrester’s IT Forum, Forrester will be hosting a Las Vegas Tweetup. Tweetups are low-key social...

                                      • For B2C Marketing Professionals

                                        Blog:Forrester Report: Online Community Best Practices for the Interactive Marketer

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