Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

32 results in Reports

  • Marc Cecere
  • For CIO Professionals

    Report:Year-End 2013 IT Budget Benchmarks

    How Forrester's Forrsights Data Can Help CIOs Prepare For 2014

    CIOs often request IT budget benchmarks. In this report, we have provided these benchmarks using data from our Forrsight's IT Budgets And Priorities Survey, Q4 2013. However, it's easy to misuse IT...

    • Downloads: 1743
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Change Management Is A New Differentiator In The Digital Era

    The ability to adapt to changing market dynamics is a critical part of growing as a business. While many companies pay close attention to technology and organizational change issues, far fewer...

    • Downloads: 93
  • For CIO Professionals

    Report:Selecting Your Business Transformation Consultancy

    Industry/Customer Knowledge, A Track Record, Data, And Trust Are Key Consulting Differentiators For Large Complex Projects

    Business transformations are becoming riskier and more complex. They are increasingly global and cross-organizational in scope, require new technologies, and focus on customer needs over internal...

    • Downloads: 154
  • For Infrastructure & Operations Professionals

    Report:Today's Reality: You Must Prepare For Your Future I&O Organization

    The digitalization of the most mundane aspects of life has transformed today's society, giving enterprises a unique opportunity to collect and process vast amounts of data that they can use to win,...

    • Downloads: 207
  • For CIO Professionals

    Report:Design Your Organization To Take Control Of Your Customer Data

    Part Two In A Two-Part Series On Designing Your Data Organization

    As firms try to ramp up their data capabilities to make the best use of their customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they...

    • Downloads: 290
  • For CIO Professionals

    Report:Emerging Business Technology Priorities

    Landscape: The Business Technology Agenda Playbook

    In the age of the customer, the focus of technology management must shift toward winning, serving, and retaining customers. Understanding how and where to prioritize this shift is a critical aspect...

    • Downloads: 627
  • For CIO Professionals

    Report:The CIO's Role In Business Transformation

    Nearly all business transformations today are technology-dependent and focus on breaking traditional business silos. These are high-risk, high-complexity projects that require knowledge of...

    • Downloads: 757
  • For CIO Professionals

    Report:Brief: Hiring And Retaining Diverse Technical Talent

    Building a diverse technical team is critical to win, serve, and retain a wide range of clients. But women and minorities are still underrepresented in most technology organizations. Are you...

    • Downloads: 70
  • For CIO Professionals

    Report:Upgrade Change Management To Transform For Growth

    Behavioral Science Helps CIOs Accelerate Change To Better Serve Customers

    Done well, organizational change management (OCM) is the unsung hero of successful business transformations. Done poorly, it's the silent killer of projects that fail. Unfortunately, although CIOs...

    • Downloads: 143
  • For CIO Professionals

    Report:What Drives The Size Of IT Functions?

    Benchmark data such as the percentage of IT people in an organization or IT spending compared to revenue is useful, but it won't determine how much to spend or what the appropriate size of a specific...

    • Downloads: 809
  • For CIO Professionals

    Report:Brief: Technology Management's Checklist For Improving Customer Experience

    Five Critical Actions CIOs Should Take

    The advent of mobile and digital mechanisms for engaging customers has highlighted the increasingly crucial relationship between technology management and customer experience. However, the specifics...

    • Downloads: 265
  • For CIO Professionals

    Report:The Future Of Consulting Through 2020

    Digital Is Changing The Operating Model, Services, And Strategies Of Consulting Firms

    In a changing digital world defined by increasing customer empowerment, reusable assets, and software-as-a-service (SaaS), consulting will significantly change over the next five years. These forces...

    • Downloads: 528
  • For CIO Professionals

    Report:Brief: Acquire New Skills For Technology Management

    The age of the customer raises uncertainty for CIOs and their technology management teams. Historically, tech management has used requirements from marketing, operations, and other business areas to...

    • Downloads: 181
  • For CIO Professionals

    Report:Defining The New Vendor Management Organization

    Procurement-Based Approaches To Strategic Suppliers Won't Work In Light Of Business Technology Requirements

    CIOs need to raise the game of vendor management. To date, they've been too focused on procurement, cost savings, and managing existing relationships. To support the need for greater innovation,...

    • Downloads: 399
  • For CIO Professionals

    Report:The Do's And Don'ts Of Building IT Organization Charts

    The reporting structure of an IT organization affects how roles operate in that shop. The structure must support the goals of the organization and be consistent with its culture and capabilities....

    • Downloads: 1054
  • For CIO Professionals

    Report:Brief: Master Change Management And Upgrade Skills To Transform

    The Need For Increasingly Frequent, Global, And Customer-Obsessed Transformation Strains Understaffed CIOs

    Most companies are transforming in ways that require wrenching changes to business models and technology and that stretch their ability to execute. The increased need for speed and customer obsession...

    • Downloads: 173
  • For CIO Professionals

    Report:Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

    • Downloads: 240
  • For CIO Professionals

    Report:CIOs: Structure Your Tech Management Roles To Balance Local And Enterprise Capabilities

    The First In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

    Many CIOs struggle with this question: Which processes, technologies, organizations, and competencies should be common across the organization (i.e., enterprise), and which should be specific to a...

    • Downloads: 352
  • For CIO Professionals

    Report:Brief: Understand Job Seekers' Challenges In Order To Succeed In Hiring

    Although the tech employment market is hot, standing out amidst the noise generated by social media, job boards, and recruiting services is a challenge to tech pros seeking a new job. This report...

    • Downloads: 131
  • For Customer Insights Professionals

    Report:Define Data Responsibilities To Boost Enterprise Intelligence

    Who Does What To Maximize The Impact Of Customer Data

    As firms try to ramp up their data capabilities to make the best use of customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they need,...

    • Downloads: 189
  • For CIO Professionals

    Report:The Forrester Wave™: Business Transformation Consultancies, Q3 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 23-criteria evaluation of business transformation consultancies, we identified the 10 most significant service providers — Accenture, Capgemini, Cognizant, Deloitte, EY, IBM, Infosys,...

    • Downloads: 651
  • For CIO Professionals

    Report:CIOs: Master The Hiring Game

    Technology Candidates Are In High Demand

    Technology and social media have dramatically changed high-tech recruiting. The combination of a hot job market, mobile devices, company websites, job boards, and other factors has deluged employers...

    • Downloads: 150
  • For CIO Professionals

    Report:Brief: People Analytics Will Digitize Staffing

    New Tools Help CIOs Find And Retain Tech Talent

    There is a conundrum in the tech talent market: CIOs cannot find enough of the right talent and have difficulty retaining the staff they have. The age of the customer is making the problem even...

    • Downloads: 139
  • For CIO Professionals

    Report:Asset-Based Consulting Will Gradually Change The Consulting Revenue Model

    CIOs: Base Your Selection On What The Consultants Know And The Resources They Have Access To Inside And Outside Their Consultancy

    The days of consultants relying on individual experience to execute complex projects are waning. The best consultancies are increasingly using reusable assets in the form of templates, best...

    • Downloads: 194
  • For CIO Professionals

    Report:Decoding Your IT Org Chart

    An org chart is just one element that will enable an IT organization to operate effectively. It must be combined with other elements including leadership, culture, and processes. However, who your...

    • Downloads: 500