Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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14 results in Reports

  • Chip Gliedman
  • Past 12 months
  • For CIO Professionals

    Report:Assess Your Innovation Capability Maturity

    Assessment: The Innovation Playbook

    Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...

    • Downloads: 792
  • For CIO Professionals

    Report:Innovation Creates Options For Future Business Value

    Business Case: The Innovation Playbook

    Most investments are based on business cases that show a positive return on investment (ROI). The numbers within the business case represent best estimates for the costs and benefits that will result...

    • Downloads: 787
  • For CIO Professionals

    Report:Measure And Manage The Innovation Process

    Performance Management: The Innovation Playbook

    In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

    • Downloads: 881
  • For CIO Professionals

    Report:Embark On Your Road Map To BT Leadership

    Road Map: The Business Technology Agenda Playbook

    Organizations that can manage the transition from the age of information to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and...

    • Downloads: 184
  • For CIO Professionals

    Report:From Ideas To Value: Lubricate The Innovation Pipeline With Processes And Incentives

    Road Map: The Innovation Playbook

    Innovation is the No. 1 challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

    • Downloads: 994
  • For CIO Professionals

    Report:US Government Spending And The BT Agenda

    Federal BT Spending Slightly Lags Private Sector BT Spending

    Government agencies at federal, state, and local levels are expanding their technology management agendas beyond infrastructure management and internal operations (i.e., IT) to include greater...

    • Downloads: 18
  • For CIO Professionals

    Report:FITARA Will Solve Some, But Not All, Federal Tech Management Issues

    Culture And Agility Remain Big Issues For Government

    It appears that the first major overhaul to federal IT management in a decade may make it through both branches of congress this year. In May, the House again passed the Federal Information...

    • Downloads: 49
  • For CIO Professionals

    Report:Thrive With Sustained Innovation In The Age Of The Customer

    Executive Overview: The Innovation Playbook

    Technology enables fundamental change in almost every market. New and old players are disrupting the status quo with new products, services, and business models that help them win, serve, and retain...

    • Downloads: 1009
  • For CIO Professionals

    Report:Succeeding At Innovation Requires A Clear Strategic Plan

    Strategic Plan: The Innovation Playbook

    As a CIO, you know that you must help drive innovation at your organization. If you don't, you risk becoming marginalized as the provider of a utility service, rather than being the enabler of...

    • Downloads: 113
  • For CIO Professionals

    Report:Innovators Will Be The Winners In The Age Of The Customer

    Vision: The Innovation Playbook

    Organizations that can manage the transition to the age of the customer will be the leaders in their markets during the coming decades. Unfortunately, the systems and processes in place have been...

    • Downloads: 762
  • For CIO Professionals

    Report:Forrester's New Tech Management Balanced Scorecard

    Performance Management: The Business Technology Agenda Playbook

    Forrester developed its IT Balanced Scorecard for CIOs almost a decade ago, based on the original Balanced Scorecard framework proposed by Robert S. Kaplan and David P. Norton. Over the years, we...

    • Downloads: 584
  • For CIO Professionals

    Report:Leverage Your Business Ecosystem To Build Your Innovation Network

    Landscape: The Innovation Playbook

    Few firms have the resources and wherewithal to go it alone in the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement internal...

    • Downloads: 634
  • For CIO Professionals

    Report:CIOs Are Not Ready To Support Business Innovation

    Benchmarks: The Innovation Playbook

    In the age of the customer, organizations must implement process and governance structures in several key areas in order to foster a successful innovation program. However, Forrester's analysis of...

    • Downloads: 795
  • For CIO Professionals

    Report:Innovation Requires The Right Processes To Flourish

    Processes: The Innovation Playbook

    Rapidly changing buyer behavior and persistent market volatility heavily disrupt every market. Companies of all sizes need to innovate their products, their internal processes, their go-to-market...

    • Downloads: 1034