Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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18 results in Reports

  • Liz Herbert
  • Sourcing & Procurement
  • For Sourcing & Vendor Management Professionals

    Report:Business Intelligence Services Pricing And Contracting

    New Models Better Align BI Services Buyers And Sellers

    Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

    • Downloads: 479
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Microsoft Services Landscape

    Trends And Tradeoffs Of Leading Microsoft Services Players

    Microsoft technologies span a wide range of products and services, including enterprise applications such as Dynamics AX and Dynamics CRM; desktop and collaboration applications such as Office,...

    • Downloads: 623
  • For Sourcing & Vendor Management Professionals

    Report:Streamline The IT Service Provider Selection Process

    Clients issue requests for proposals (RFPs) for a wide range of IT services needs. RFPs are a critical part of evaluating suppliers and ensuring a fair selection process. In many cases, an RFP not...

    • Downloads: 596
  • For Sourcing & Vendor Management Professionals

    Report:TechRadar™: Software-As-A-Service, Q1 2014

    Vendors Have More And Better SaaS Options Than Ever — Are You Prepared?

    Nearly 15 years after the appearance of software-as-a-service (SaaS) startups such as salesforce.com, NetSuite, and Google, software-as-a-service is nearing its tipping point. SaaS adoption is poised...

    • Downloads: 1073
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Contracts Checklist

    Clients are moving to cloud for more and more mission-critical areas of their business: CRM, HR, collaboration, even IT applications and ERP. But for many organizations, cloud sourcing and cloud...

    • Downloads: 172
  • For Sourcing & Vendor Management Professionals

    Report:Setting A Technology Sourcing Strategy For Digital Disruption

    Technology-sourcing strategists face increasing pressure to support organizational goals of innovation and disruption in a digital world. Most organizations are still in the early stages of their...

    • Downloads: 288
  • For Sourcing & Vendor Management Professionals

    Report:Selecting The Right Sourcing Models For Large ERP Services Deals

    Best Practices To Decide When And How To Use Multiple Providers

    Single-source versus multisource in large enterprise resource planning (ERP) services deals? This is an ongoing, yet critical, question for ERP clients. The question has no single right answer but,...

    • Downloads: 366
  • For Sourcing & Vendor Management Professionals

    Report:Transform Technology Sourcing Strategy To Drive Digital Disruption

    New business models are emerging across various industries, underpinned by cutting edge technology. Industry leaders like Toyota Motor Corp. (with its connected vehicle solutions) and WellPoint (with...

    • Downloads: 259
  • For Sourcing & Vendor Management Professionals

    Report:Navigating The Fast-Moving Landscape Of Digital Implementation Partners

    Digital business is affecting every industry as companies rush to develop competitive advantages in the age of the customer. However, a recent Forrester survey showed that very few companies have the...

    • Downloads: 343
  • For Sourcing & Vendor Management Professionals

    Report:Selecting A Services Partner For Business Innovation

    Key Criteria And Real-World Success Stories

    Business innovation tops the agenda for IT services buyers in 2012, even surpassing cost-cutting as a key priority in some Forrester surveys. But many clients struggle to get business innovation from...

    • Downloads: 242
  • For Sourcing & Vendor Management Professionals

    Report:Build A Foundation For IT Services Change

    Change Management: The Services Sourcing Playbook

    Implementing large enterprise IT services programs requires major internal changes, which can have a dramatic effect on longstanding technologies and organizational functions. From a technology...

    • Downloads: 575
  • For Sourcing & Vendor Management Professionals

    Report:Selecting A Services Provider For Your Oracle Fusion Applications Project

    Oracle's long-awaited Fusion Applications are still very much in their infancy, which means that buyers have many questions about how they can take advantage of this emerging Oracle product line and...

    • Downloads: 328
  • For Sourcing & Vendor Management Professionals

    Report:The New Organizational Requirements For Sourcing Digital Solutions

    Sourcing executives must work in a different way to enable — or even drive — smart approaches to selecting providers of disruptive technologies. Leading-edge companies say that more...

    • Downloads: 239
  • For Sourcing & Vendor Management Professionals

    Report:A Quick Guide To Help You Prepare For A Salesforce.com Negotiation

    Three Areas You Must Understand If You Want To Save Money For Your Organization

    Salesforce.com has become a giant in the enterprise software space and a behemoth in the software-as-a-service (SaaS) space — now boasting more than 120,000 customers. The SaaS poster child has...

    • Downloads: 269
  • For CIO Professionals

    Report:Predictions 2015: The Days Of Fighting The Cloud Are Over

    Cloud computing is arguably one of the most disruptive fields ever in technology management. CIOs are a primary force driving the enterprise business technology (BT) agenda, so you need to understand...

    • Downloads: 597
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Digital Disruption

    Executives at leading-edge organizations drive growth, innovate, and disrupt industries with emerging technologies such as social, mobile, cloud, analytics, sensors, GIS, and others. Eighty-five...

    • Downloads: 348
  • For Sourcing & Vendor Management Professionals

    Report:Services Contract Review Checklist

    This contract review checklist is designed to be used by clients who are entering into new contracts or refining existing contracts. It covers 10 major categories of contract terms and provides...

    • Downloads: 50
  • For Sourcing & Vendor Management Professionals

    Report:SaaS Vendor Evaluation: Criteria To Track For Business Outcomes

    As SaaS Disrupts Your Business, Make Sure You Know How to Manage Vendors Effectively

    Sourcing and vendor management (SVM) executives have spent the past few years building frameworks, templates, and checklists for software-as-a-service (SaaS) selection. This has helped them reduce...

    • Downloads: 159