Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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50 results in Reports

  • Brian Hopkins
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

    • Downloads: 1897
  • For Enterprise Architecture Professionals

    Report:Brief: Data Preparation Tools Accelerate Analytics

    Machine Learning Powers Tools That Prepare Data For Analysis

    It takes too long to get data in the hands of business analysts and data scientists. Tedious manual processes and waterfall, requirement-driven data preparation flows are to blame. This brief defines...

    • Downloads: 447
  • For Enterprise Architecture Professionals

    Report:Insight Platforms Accelerate Digital Transformation

    A New Class Of Software Makes It Easier To Turn Big Data Into Action

    All of your business digital ambitions involve better analytics, but the complexity of managing big data and advanced analytics is driving down satisfaction, despite investment. Read this report to...

    • Downloads: 268
  • For Enterprise Architecture Professionals

    Report:Tune Your Organization For Emerging Technology Innovation

    The disruptive impact of IT has become the top concern of chief executive officers (CEOs), and chief information officers (CIOs) are shifting their priorities in response. Despite this, we find firms...

    • Downloads: 690
  • For Application Development & Delivery Professionals

    Report:SQL-For-Hadoop: 14 Capable Solutions Reviewed

    SQL Is The Fastest, Easiest Way To Get Value From Relational Data In Hadoop

    There's a new dynamic duo in big data town: SQL and Hadoop. If you think this an unlikely combination, think twice. Enterprises have gobs of structured and semi-structured data generated by all sorts...

    • Downloads: 272
  • For CIO Professionals

    Report:Digital Insights Are The New Currency Of Business

    Build Systems Of Insight To Consistently Turn Big Data Into Business Action

    Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive pressures...

    • Downloads: 1184
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Technical Big Data Questions

    The volume of big data-related inquiries from Forrester clients has mushroomed in the past year, indicating that enterprise architects have moved from casually watching the space to planning actual...

    • Downloads: 475
  • For CIO Professionals

    Report:The Top Emerging Technologies Through 2020 — The CIO Perspective

    CIOs Need To Make Emerging Technologies Part Of Their BT Agenda

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive business...

    • Downloads: 766
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

    • Downloads: 150
  • For Enterprise Architecture Professionals

    Report:EA Isn't Meeting The Demand For New Technology

    Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

    • Downloads: 339
  • For Enterprise Architecture Professionals

    Report:The Gulf Cooperative Council's Big Data Opportunity

    How The GCC Can Use Big Data To Be More Competitive

    The Middle East is a new frontier for business innovation. In particular, the possibilities for using big data and advanced analytics to improve regional outcomes are enormous — and the region...

    • Downloads: 84
  • For Enterprise Architecture Professionals

    Report:Hadoop Ecosystem Overview, Q4 2014

    Get A Handle On Hadoop With Forrester's Ecosystem View

    This report explains Hadoop, not as a single product, but as an ecosystem of batch and real-time components that includes Apache, other open source projects, and vendor add-ons. It deconstructs the...

    • Downloads: 679
  • For Enterprise Architecture Professionals

    Report:Use Big Data Initiatives To Achieve Digital Operational Excellence

    Part II: Digital Operational Excellence

    This toolkit discusses more architectural pattern details around the emerging architecture for systems of insights. It will help architects plan their future state for big data.

    • For Enterprise Architecture Professionals

      Report:Emerging Technology Innovation Needs New Tools

      Business leaders want to use technology to innovate and thus think technology selection is important. Meanwhile, our research suggests that many IT departments still rely on the same old methods to...

      • Downloads: 607
    • For Enterprise Architecture Professionals

      Report:Use Big Data Initiatives To Deliver Digital Business Value

      Part I: Digital Customer Experience

      In what seems like the blink of an eye, our world has become digital. Work schedules, personal preferences, and opinions all live coded in databases. Empowered customers have many options...

      • Downloads: 1
    • For Enterprise Architecture Professionals

      Report:Brief: IBM Big Data Cloud Services Are A Big Bet

      Try Out IBM's Tools, But Demand More Before You Commit

      On April 28th, IBM made a series of announcements that began bringing together its big data and cloud strategies. As firms plan to meet age-of-the-customer demands for agility and cost effective big...

      • Downloads: 382
    • For Enterprise Architecture Professionals

      Report:Q&A: Forrester's Top Five Questions About Big Data

      What Forrester's Clients Want To Know About Big Data In 2015

      In 2015, big data implementation is full on, which means that the questions clients ask have changed substantially in the past 12 months. This report answers some of the most common questions that...

      • Downloads: 404
    • For CIO Professionals

      Report:Reset On Big Data

      Embrace Big Data To Engage Customers At Scale

      Big data rhetoric is at an all-time high. The media is all over the map with its points of view and technology vendors tout products with claims that seem incredible. In the midst of this din, CIOs...

      • Downloads: 1059
    • For Application Development & Delivery Professionals

      Report:Quick Take: Google Cloud Services Gather Steam

      New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

      At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

      • Downloads: 314
    • For Enterprise Architecture Professionals

      Report:Brief: The BT Agenda Demands New Information Architecture Principles

      Found Your Digital Insights Architecture On These New Principles

      Ubiquitous digitization brings a host of new data sources and data types, such as data from mobile devices, the Internet of Things (IoT) sensor data, and newly digitized business processes. Empowered...

      • Downloads: 168
    • For Enterprise Architecture Professionals

      Report:Brief: Turning Big Data Into Business Insights, 2015

      As The Buzz Settles, Huge Changes Brew In 2015

      Since big data exploded onto enterprises' radar in 2011, enterprise architects have been busy asking questions, such as: "What is it?" "Do I have it?" "Is there something different I need to do?"...

      • Downloads: 442
    • For Enterprise Architecture Professionals

      Report:Breakout Vendors: Innovators Stretch Beyond Big Data Integration

      Looker Data Sciences, SnapLogic, And Snowflake Computing Push The Boundaries Of Established Big Data Integration

      How are you going to get more value from your data lake? Most big data integration vendors focus on making classic processes faster with tools for moving data into a lake and working with it there....

      • Downloads: 130
    • For Enterprise Architecture Professionals

      Report:Quick Take: Teradata Must Lean Hard Into BT

      Teradata Reinvents Itself As A Data Management ESV As Disruption Hits The Industry With Full Force

      Teradata has enjoyed dominance as the best-of-breed in data warehousing for the largest of enterprises. But unprecedented disruption from open source solutions, simple cloud-based options, and...

      • Downloads: 96
    • For Enterprise Architecture Professionals

      Report:The Four Things Data Scientists Wish You Knew

      Get The Most Out Of Your Data Science Investments

      In a business environment increasingly characterized by the imperative to use deeper insights to engage customers and outpace competitors, data science is a hot topic. But data science is very...

      • Downloads: 356
    • For Enterprise Architecture Professionals

      Report:Brief: An Elastic Analytics Platform

      SQL-For-Hadoop Foreshadows A Next-Generation Platform For Elastic Analytics On Big Data

      A majority of global firms will likely have implemented Hadoop by the end of 2015, and most will probably exploit at least one solution to execute structured queries against the data they store...

      • Downloads: 236