Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.

Education

Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

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38 results in Reports

  • Brian Hopkins
  • For Enterprise Architecture Professionals

    Report:Tune Your Organization For Emerging Technology Innovation

    The disruptive impact of IT has become the top concern of chief executive officers (CEOs), and chief information officers (CIOs) are shifting their priorities in response. Despite this, we find firms...

    • Downloads: 631
  • For Enterprise Architecture Professionals

    Report:Break Down Silos With An Emerging Technology Road Map

    Firms increasingly depend on technology to be innovative and disruptive. However, our data indicates that most firms are not doing a good job of getting new technology in the door and ensuring that...

    • Downloads: 753
  • For Enterprise Architecture Professionals

    Report:Quick Take: Actian Throws Down The SQL-On-Hadoop Gauntlet

    It's Game On For Hadoop In The Enterprise

    Actian announced their Hadoop SQL query engine, Actian Analytics Platform — Hadoop SQL Edition, at the Hadoop Summit in San Jose on June 3rd. According to Actian, their SQL engine is not just...

    • Downloads: 138
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For Emerging Technology Opportunities

    The pace of business is accelerating; digitized information makes constant change and disruption an ongoing reality. Firms count on emerging technologies to give them a leg up in increasingly...

    • Downloads: 480
  • For Marketing Leadership Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 758
  • For Enterprise Architecture Professionals

    Report:Google Flu Trends — A Big Data Fail? Not Exactly

    Learn Big Data Lessons From Google

    In 2008, Google developed a big data predictive model using Internet search terms that it claimed could track the spread of the flu faster and with greater accuracy than the Center for Disease...

    • Downloads: 186
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

    • Downloads: 126
  • For Enterprise Architecture Professionals

    Report:BUILD TRUST AND AGILITY WITH AN EA PROCESS FRAMEWORK

    This report outlines the process framework of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. The process framework links EA activities to...

    • Downloads: 870
  • For Enterprise Architecture Professionals

    Report:Brief: Turning Big Data Into Business Insights, 2015

    As The Buzz Settles, Huge Changes Brew In 2015

    Since big data exploded onto enterprises' radar in 2011, enterprise architects have been busy asking questions, such as: "What is it?" "Do I have it?" "Is there something different I need to do?"...

    • Downloads: 191
  • For Enterprise Architecture Professionals

    Report:Architect For Extreme Uncertainty

    Use Systemic Design To Deal With The Unknown Unknowns

    Enterprise architecture is now at a critical tipping point. New digital business models and an unrelenting focus on customer engagement are unlocking new exciting initiatives and projects for...

    • Downloads: 380
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Big Data, Q3 2014

    Embrace A Broad Perspective On Big Data Technology

    When it comes to big data, an exclusive focus on Hadoop misses other ways of satisfying the demand of businesses to get more insight from more data more quickly. This report takes a broad view of big...

    • Downloads: 922
  • For Enterprise Architecture Professionals

    Report:Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook

    Firms face an enormous data management challenge: how to understand and service increasingly powerful customers and out-maneuver disruptive competitors. In the past, enterprise and data architects...

    • Downloads: 722
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2018

    Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

    • Downloads: 4326
  • For Enterprise Architecture Professionals

    Report:Use Effective EA Deliverables To Guide Change

    This report defines an approach for creating enterprise architecture (EA) deliverables as part of a high-performance EA practice. It is designed to help you create work products that matter to...

    • Downloads: 850
  • For CIO Professionals

    Report:Reset On Big Data

    Embrace Big Data To Engage Customers At Scale

    Big data rhetoric is at an all-time high. The media is all over the map with its points of view and technology vendors tout products with claims that seem incredible. In the midst of this din, CIOs...

    • Downloads: 858
  • For Enterprise Architecture Professionals

    Report:Navigate Digital Disruption With An Emerging Technology Vision

    Emerging information technology has been a key enabler of business evolution since the 1960s and shows no signs of letting up. As we move beyond simple digitization of information to digital business...

    • Downloads: 710
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Strategic Big Data Questions

    Big-data-related inquiries have mushroomed in the past year. Forrester's data indicates that most organizations are either experimenting with big data technology or have already started. This report...

    • Downloads: 560
  • For Enterprise Architecture Professionals

    Report:Brief: Data Preparation Tools Accelerate Analytics

    Machine Learning Powers Tools That Prepare Data For Analysis

    It takes too long to get data in the hands of business analysts and data scientists. Tedious manual processes and waterfall, requirement-driven data preparation flows are to blame. This brief defines...

    • Downloads: 205
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 268
  • For Enterprise Architecture Professionals

    Report:EA Isn't Meeting The Demand For New Technology

    Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

    • Downloads: 301
  • For Enterprise Architecture Professionals

    Report:Build The Case For Emerging Technology

    The business appetite for new technology to fuel innovation, generate growth, engage with customers, and create differentiation is insatiable. According to our survey data, however, your business is...

    • Downloads: 581
  • For Enterprise Architecture Professionals

    Report:Create Agile Processes For Introducing Emerging Technology

    With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

    • Downloads: 742
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Technical Big Data Questions

    The volume of big data-related inquiries from Forrester clients has mushroomed in the past year, indicating that enterprise architects have moved from casually watching the space to planning actual...

    • Downloads: 322
  • For Enterprise Architecture Professionals

    Report:Technology Watchlist Toolkit

    This toolkit provides practical techniques to help enterprise architects and technology innovation executives evaluate the broad landscape of emerging technology, choose the most appropriate...

    • Downloads: 58
  • For Enterprise Architecture Professionals

    Report:Emerging Technology Innovation Needs New Tools

    Business leaders want to use technology to innovate and thus think technology selection is important. Meanwhile, our research suggests that many IT departments still rely on the same old methods to...

    • Downloads: 568