Roxana Strohmenger

Director, Data Insights Innovation serving Customer Insights PROFESSIONALS

In her role, Roxana leads the team responsible for all data innovation efforts at Forrester, where they test and seek to understand which data sources, research methodologies, and frameworks are appropriate to help clients gain an intricate, 360-degree view of the consumer. In addition, her team tracks emerging and innovative research methodologies, such as social market research, mobile research, and neuroscience as well as helping clients understand how to incorporate them into their research mix and combine them with traditional research methods.

Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Insights Innovation Exchange, The Future of Consumer Intelligence, Market Research in a Mobile World, and The Market Research Event. Her research has been cited in media sources such as AdAge and the UK's Research.

Previous Work Experience

Since she started at Forrester in 2006, Roxana has specialized in advising research and clients on data collection methodologies and on using advanced analytic tools on our Consumer Technographics® data as well as on custom research projects. Prior to her current role, she was an analyst who focused on technology's impact on the market research industry and on Latin American consumer behavior and technology adoption. In addition, she was a senior survey manager and previously a data advisor with Consumer Technographics. In both roles, she used her expertise to deliver value to clients of all industries, from consumer electronics to advertising and media companies, through customized analysis and application of Consumer Technographics data.


Roxana received her B.S. in psychology from The Florida State University and an M.A. in psychology from The College of William and Mary.

Refine your results

Date Range





Market Imperatives



47 results in Reports

  • Brian Hopkins
  • For Enterprise Architecture Professionals

    Report:Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook

    Firms face an enormous data management challenge: how to understand and service increasingly powerful customers and out-maneuver disruptive competitors. In the past, enterprise and data architects...

    • Downloads: 805
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Technical Big Data Questions

    The volume of big data-related inquiries from Forrester clients has mushroomed in the past year, indicating that enterprise architects have moved from casually watching the space to planning actual...

    • Downloads: 442
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Strategic Big Data Questions

    Big-data-related inquiries have mushroomed in the past year. Forrester's data indicates that most organizations are either experimenting with big data technology or have already started. This report...

    • Downloads: 607
  • For Enterprise Architecture Professionals

    Report:Brief: Turning Big Data Into Business Insights, 2015

    As The Buzz Settles, Huge Changes Brew In 2015

    Since big data exploded onto enterprises' radar in 2011, enterprise architects have been busy asking questions, such as: "What is it?" "Do I have it?" "Is there something different I need to do?"...

    • Downloads: 392
  • For Enterprise Architecture Professionals

    Report:Create A Strategy To Leverage Emerging Technology

    For many organizations, the use of emerging technology is confusing, slow, and problematic. Which emerging technologies should be part of IT's standard approach? Which should IT push for business to...

    • Downloads: 575
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2018

    Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

    • Downloads: 4408
  • For Enterprise Architecture Professionals

    Report:Transform Customer Experiences With Systems Of Insight

    Insights Masters Create Amazing Experiences With Digital Insight — And Point To What Enterprises Can Do

    Your business wants to grow its customer base and understands that customers will come only if experiences improve. You expect that lots of data and good analytics will help deliver these...

    • Downloads: 323
  • For Enterprise Architecture Professionals

    Report:The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

    • Downloads: 1762
  • For CIO Professionals

    Report:The Top Emerging Technologies Through 2020 — The CIO Perspective

    CIOs Need To Make Emerging Technologies Part Of Their BT Agenda

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive business...

    • Downloads: 723
  • For Enterprise Architecture Professionals

    Report:EA Isn't Meeting The Demand For New Technology

    Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

    • Downloads: 331
  • For Enterprise Architecture Professionals

    Report:Brief: The BT Agenda Demands New Information Architecture Principles

    Found Your Digital Insights Architecture On These New Principles

    Ubiquitous digitization brings a host of new data sources and data types, such as data from mobile devices, the Internet of Things (IoT) sensor data, and newly digitized business processes. Empowered...

    • Downloads: 152
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

    • Downloads: 145
  • For Enterprise Architecture Professionals

    Report:Use Past Performance To Create Future Emerging Technology Success

    Firms depend on emerging technology to meet strategic business objectives, but most projects involving new technology tend to fail late. Architects and technology strategists recognize they need to...

    • Downloads: 307
  • For CIO Professionals

    Report:Digital Insights Are The New Currency Of Business

    Build Systems Of Insight To Consistently Turn Big Data Into Business Action

    Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive pressures...

    • Downloads: 887
  • For Enterprise Architecture Professionals

    Report:Quick Take: Teradata Must Lean Hard Into BT

    Teradata Reinvents Itself As A Data Management ESV As Disruption Hits The Industry With Full Force

    Teradata has enjoyed dominance as the best-of-breed in data warehousing for the largest of enterprises. But unprecedented disruption from open source solutions, simple cloud-based options, and...

    • Downloads: 60
  • For Enterprise Architecture Professionals

    Report:Quick Take: Actian Throws Down The SQL-On-Hadoop Gauntlet

    It's Game On For Hadoop In The Enterprise

    Actian announced their Hadoop SQL query engine, Actian Analytics Platform — Hadoop SQL Edition, at the Hadoop Summit in San Jose on June 3rd. According to Actian, their SQL engine is not just...

    • Downloads: 156
  • For Enterprise Architecture Professionals

    Report:Brief: Data Preparation Tools Accelerate Analytics

    Machine Learning Powers Tools That Prepare Data For Analysis

    It takes too long to get data in the hands of business analysts and data scientists. Tedious manual processes and waterfall, requirement-driven data preparation flows are to blame. This brief defines...

    • Downloads: 369
  • For Application Development & Delivery Professionals

    Report:SQL-For-Hadoop: 14 Capable Solutions Reviewed

    SQL Is The Fastest, Easiest Way To Get Value From Relational Data In Hadoop

    There's a new dynamic duo in big data town: SQL and Hadoop. If you think this an unlikely combination, think twice. Enterprises have gobs of structured and semi-structured data generated by all sorts...

    • Downloads: 163
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Cloud Services Gather Steam

    New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

    At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

    • Downloads: 304
  • For Enterprise Architecture Professionals

    Report:The Patterns Of Big Data

    A Data Management Playbook Toolkit

    The purpose of this toolkit is to clarify and illuminate the most common big data patterns. Use this research as a basis for business conversations. Study the problems we identified and the results...

    • Downloads: 298
  • For Enterprise Architecture Professionals

    Report:Technology Watchlist Toolkit

    This toolkit provides practical techniques to help enterprise architects and technology innovation executives evaluate the broad landscape of emerging technology, choose the most appropriate...

    • Downloads: 58
  • For Enterprise Architecture Professionals

    Report:Deliver On Big Data Potential With A Hub-And-Spoke Architecture

    Data management has become as crucial as financial management to leading firms, but businesses grapple with data management platforms that can't respond fast enough to fickle customers and fluid...

    • Downloads: 1734
  • For Enterprise Architecture Professionals

    Report:SQL-For-Hadoop: Critical Technology For Customer-Obsessed Firms

    Which Type Of SQL-For-Hadoop Will Help You Turn Customer Obsession Into Reality?

    To help your firm become customer-obsessed, you must supply your business partners with access to the data they need to understand customers. Although they're attracted to Hadoop's low cost and...

    • Downloads: 134
  • For Enterprise Architecture Professionals

    Report:Assess Your Readiness For Emerging Technology Opportunities

    The pace of business is accelerating; digitized information makes constant change and disruption an ongoing reality. Firms count on emerging technologies to give them a leg up in increasingly...

    • Downloads: 500
  • For Enterprise Architecture Professionals

    Report:Brief: IBM Big Data Cloud Services Are A Big Bet

    Try Out IBM's Tools, But Demand More Before You Commit

    On April 28th, IBM made a series of announcements that began bringing together its big data and cloud strategies. As firms plan to meet age-of-the-customer demands for agility and cost effective big...

    • Downloads: 371