Ryan   Barba

Ryan Barba

Sr Consultant Serving B2C Marketing Professionals

Ryan is a senior consultant in Forrester's B2C Marketing consulting practice; he has more than six years of experience in marketing and corporate strategy and brand management. He specializes in helping clients better understand their customers, identify and exploit market opportunities, and sustain a competitive advantage in the marketplace.

Previous Work Experience

Prior to joining Forrester, Ryan worked as a corporate strategy and strategic marketing consultant at Denneen & Company; before that, he was at PwC. As a consultant, Ryan has developed growth and branding strategies for such companies as Unilever, Exxon-Mobil, Microsoft, Eli Lilly, Abbott Labs, AbbVie, Johnson & Johnson, SC Johnson, Heritage Home Group, McKesson, and others. Ryan also worked as a brand manager at Johnson & Johnson.

Education

Ryan received his MBA as a Park Fellow at the Johnson School of Management at Cornell University, with a focus on marketing. He also holds a B.A. in biology and management from Assumption College.

Ryan Barba

Sr Consultant Serving B2C Marketing Professionals

Ryan is a senior consultant in Forrester's B2C Marketing consulting practice; he has more than six years of experience in marketing and corporate strategy and brand management. He specializes in helping clients better understand their customers, identify and exploit market opportunities, and sustain a competitive advantage in the marketplace.

Previous Work Experience

Prior to joining Forrester, Ryan worked as a corporate strategy and strategic marketing consultant at Denneen & Company; before that, he was at PwC. As a consultant, Ryan has developed growth and branding strategies for such companies as Unilever, Exxon-Mobil, Microsoft, Eli Lilly, Abbott Labs, AbbVie, Johnson & Johnson, SC Johnson, Heritage Home Group, McKesson, and others. Ryan also worked as a brand manager at Johnson & Johnson.

Education

Ryan received his MBA as a Park Fellow at the Johnson School of Management at Cornell University, with a focus on marketing. He also holds a B.A. in biology and management from Assumption College.