Ryan Halliday

Sr. Data Insights Manager serving Customer Insights PROFESSIONALS

As a senior manager of Forrester Data’s Business Technographics® product, Ryan is a data insights professional who helps Forrester clients understand technology adoption trends, buyer behavior, and customer journey information for purchases of technology products and services.

Previous Work Experience

Prior to joining Forrester, Ryan delivered account management and consumer insight consultation that supported the marketing, merchandising, and operational research objectives of Walmart and Sam’s Club by bringing the customer voice to all levels of decision-making. He has also worked to shape the go-to-market strategies, brand positioning, and integrated marketing approaches of Fortune 500 companies across the entertainment, media, consumer packaged goods, and financial services industries by uncovering and delivering unique consumer insights through custom research design and analysis.

Education

Ryan holds a B.A. from the University of Massachusetts at Amherst and an M.A. from Emerson College in integrated marketing communications.

Ryan Halliday's Research

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