Ryan Halliday's Research
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For B2B Marketing Professionals
REPORT: Forrester Data Global Business Technographics® Security Survey, 2017: Overview
A Business Technographics Presentation
December 4, 2017 Ryan Halliday
This report is our overview of global security decision makers’ goals and concerns, cloud security sourcing strategies, breaches, and the risks surrounding emerging technology and the internet of things (IoT). We used data from the Forrester Data Global Business Technographics® Security Survey, 2017, and analyzed the data globally by company size, geography, and industry. Our analysis shows that improving mobile security and complying with business partners’ security requirements are key goals for decision makers in the utilities and telecommunications and manufacturing industries. Global enterprises are more apt to be targeted by breaches than smaller firms. A higher percentage of midmarket security decision makers express concern over the risk of IoT solutions/devices than their enterprise counterparts.
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For B2B Marketing Professionals
REPORT: Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview
A Business Technographics Presentation
July 17, 2017 Ryan Halliday, Tyler McDaniel
This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision makers across multiple areas related to business goals, technology priorities, and the roles involved in tech investments. We analyzed these topics across various geographic regions and years. Our analysis shows that business leaders are becoming increasingly involved in tech spending decisions and the prioritization of tech investments. As business decision makers become more tech savvy, their confidence in their ability to effectively interact with technology is rising. These business leaders realize that keeping tech fresh to address rising customer expectations is too important for them not to be involved in the purchase process.
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For B2B Marketing Professionals
REPORT: Global Business Technographics® Business And Technology Services Survey, 2016: Overview
A Business Technographics Presentation
March 17, 2017 Ryan Halliday, Tyler McDaniel, Xiaotong Duan
This report is an overview of the Forrester Data Global Business Technographics® Business And Technology Services Survey, 2016. It covers the broad patterns seen among business and technology decision makers across multiple areas related to service providers and digital transformation. We analyzed these topics across various geographic regions and verticals. Our analysis shows that global firms are increasingly undergoing organizationwide digital transformation as they seek to improve both the customer experience and their existing IT capabilities to promote agility and innovation while cutting costs and growing revenues. Tech services firms are the most common type of service provider that global firms leverage to fulfill their digital transformation vision. Marketers, product managers, and market strategists can use this report to build their knowledge of digital transformation trends and what firms struggle with when it comes executing on their transformation.
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