Ryan   Halliday

Ryan Halliday

Sr. Data Insights Manager Serving Customer Insights Professionals

As a senior manager of Forrester Data’s Business Technographics® product, Ryan is a data insights professional who helps Forrester clients understand technology adoption trends, buyer behavior, and customer journey information for purchases of technology products and services.

Previous Work Experience

Prior to joining Forrester, Ryan delivered account management and consumer insight consultation that supported the marketing, merchandising, and operational research objectives of Walmart and Sam’s Club by bringing the customer voice to all levels of decision-making. He has also worked to shape the go-to-market strategies, brand positioning, and integrated marketing approaches of Fortune 500 companies across the entertainment, media, consumer packaged goods, and financial services industries by uncovering and delivering unique consumer insights through custom research design and analysis.

Education

Ryan holds a B.A. from the University of Massachusetts at Amherst and an M.A. from Emerson College in integrated marketing communications.

Ryan Halliday

Sr. Data Insights Manager Serving Customer Insights Professionals

As a senior manager of Forrester Data’s Business Technographics® product, Ryan is a data insights professional who helps Forrester clients understand technology adoption trends, buyer behavior, and customer journey information for purchases of technology products and services.

Previous Work Experience

Prior to joining Forrester, Ryan delivered account management and consumer insight consultation that supported the marketing, merchandising, and operational research objectives of Walmart and Sam’s Club by bringing the customer voice to all levels of decision-making. He has also worked to shape the go-to-market strategies, brand positioning, and integrated marketing approaches of Fortune 500 companies across the entertainment, media, consumer packaged goods, and financial services industries by uncovering and delivering unique consumer insights through custom research design and analysis.

Education

Ryan holds a B.A. from the University of Massachusetts at Amherst and an M.A. from Emerson College in integrated marketing communications.

Ryan Halliday's Research

Most RecentMost Popular
  • For B2B Marketing Professionals

    REPORT: Forrester Data Global Business Technographics® Security Survey, 2017: Overview

    A Business Technographics Presentation

    December 4, 2017 Ryan Halliday

    This report is our overview of global security decision makers’ goals and concerns, cloud security sourcing strategies, breaches, and the risks surrounding emerging technology and the internet of things (IoT). We used data from the Forrester Data Global Business Technographics® Security Survey, 2017, and analyzed the data globally by company size, geography, and industry. Our analysis shows that improving mobile security and complying with business partners’ security requirements are key goals for decision makers in the utilities and telecommunications and manufacturing industries. Global enterprises are more apt to be targeted by breaches than smaller firms. A higher percentage of midmarket security decision makers express concern over the risk of IoT solutions/devices than their enterprise counterparts.

  • For B2B Marketing Professionals

    REPORT: Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

    A Business Technographics Presentation

    July 17, 2017 Ryan Halliday, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision makers across multiple areas related to business goals, technology priorities, and the roles involved in tech investments. We analyzed these topics across various geographic regions and years. Our analysis shows that business leaders are becoming increasingly involved in tech spending decisions and the prioritization of tech investments. As business decision makers become more tech savvy, their confidence in their ability to effectively interact with technology is rising. These business leaders realize that keeping tech fresh to address rising customer expectations is too important for them not to be involved in the purchase process.

  • For B2B Marketing Professionals

    REPORT: Global Business Technographics® Business And Technology Services Survey, 2016: Overview

    A Business Technographics Presentation

    March 17, 2017 Ryan Halliday, Tyler McDaniel, Xiaotong Duan

    This report is an overview of the Forrester Data Global Business Technographics® Business And Technology Services Survey, 2016. It covers the broad patterns seen among business and technology decision makers across multiple areas related to service providers and digital transformation. We analyzed these topics across various geographic regions and verticals. Our analysis shows that global firms are increasingly undergoing organizationwide digital transformation as they seek to improve both the customer experience and their existing IT capabilities to promote agility and innovation while cutting costs and growing revenues. Tech services firms are the most common type of service provider that global firms leverage to fulfill their digital transformation vision. Marketers, product managers, and market strategists can use this report to build their knowledge of digital transformation trends and what firms struggle with when it comes executing on their transformation.

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