Latest Research

  • For B2C Marketing Professionals

    REPORT: Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

    May 17, 2019 Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Use Forrester's Now Tech report to understand the value you can expect from a CCCM provider and to select vendors based on size and functionality.

  • For CIO Professionals

    REPORT: Is SAP The Right Fit For Your Digital Business?

    Your Guide To Sorting Through The Hype And Misconceptions To Make Smarter Choices With SAP

    May 6, 2019 Liz Herbert

    SAP has a massive global presence, touching a substantial portion of transactions in some way. Despite what you might think, it's not the same software corporation that it was even 10 years ago. SAP's portfolio is broad and can be both daunting and confusing. The type of SAP customer you are — whether you see them as strategic, necessary, or ancillary — will dictate how to use SAP most effectively in achieving your business goals. This report helps CIOs to better evaluate their enterprise's current relationship with SAP and better gauge what the next steps should be.

  • For Application Development & Delivery Professionals

    REPORT: Five Questions For Your Next-Generation SAP Services Provider

    Use Insights From Recent Customer Discussions To Determine If Your Future Partner Is Equipped To Lead Your SAP-Driven Transformation

    May 6, 2019 Amanda LeClair

    SAP customers face massive transformation, due to both their internal priorities and SAP's shifts in strategy. Clients must define what transformation means for their organization, evaluate how SAP's evolving portfolio fits into that strategy, and find the right partners to guide their journey. Based on conversations with dozens of customers of the top SAP services partners, this report helps application development and delivery (AD&D) pros assess whether the partners they shortlist and work with have successfully pivoted to address SAP's next-generation portfolio.

  • For Application Development & Delivery Professionals

    REPORT: SaaS Marketplaces Are The New Frontier Of Enterprise Software

    Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience As Well As Better Security And Integration

    May 3, 2019 Liz Herbert

    Clients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model of "shadow" SaaS deployment has proven problematic — for cost, technology architecture, and security. SaaS marketplaces such as Salesforce AppExchange can alleviate this burden. This report helps application development and delivery (AD&D) pros use marketplaces to succeed with sourcing and governing the proliferating landscape of SaaS vendors. This report replaces our 2017 research on SaaS marketplaces.

  • For Customer Insights Professionals

    REPORT: Score Big With Fanalytics

    How Advanced Customer Analytics Drives Better Fan Engagement In Sports

    April 26, 2019 Brandon Purcell, Emily Miller

    Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics (or, in this case, "fanalytics") to derive deeper fan insights. In the age of the customer, you need strong fanalytics practices to understand who your fans are, serve them, and delight them to keep 'em coming back. This report outlines industry trends to help customer insights (CI) pros understand how and when they can use analytics at sporting events to improve fan engagement.

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