SAP

Latest Research

  • For Enterprise Architecture Professionals

    REPORT: Now Tech: Master Data Management, Q1 2019

    Forrester's Overview Of 20 Master Data Management Providers

    January 15, 2019 Henry Peyret

    You can use master data management (MDM) to get a 360-degree view of your customers, to improve data quality and produce more accurate reports, and to prepare for sharing product data with partners and customers. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architects should use this report to understand the value they can expect from an MDM provider and select vendors based on size and functionality.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers

    January 11, 2019 Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with their brand, and align marketing with all of their firms' customer-facing functions. But to access these benefits, you'll first have to select from a diverse set of vendors that vary widely. Use Forrester's Now Tech report to understand the value you can expect from a RTIM provider and select vendors based on size and functionality.

  • For CIO Professionals

    REPORT: The Forrester Wave™: Enterprise Insight Platforms, Q1 2019

    The Nine Providers That Matter Most And How They Stack Up

    January 7, 2019 Brian Hopkins

    In our 21-criterion evaluation of enterprise insight platforms (EIPs), which combine data management, analytics, and insight application development tooling, we identified the nine most significant ones — EdgeVerve, GoodData, Google, IBM, Microsoft, Reltio, SAP, SAS, and TIBCO Software — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CIO professionals make the right choice when selecting an enterprise insight platform.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Configure Price Quote Solutions, Q4 2018

    Forrester's Overview Of 27 CPQ Solutions Providers

    December 21, 2018 Tom Kaneshige, John Bruno

    You can use configure price quote (CPQ) solutions to shorten deal-cycle times, increase deal conversion, and improve customer experience. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery (AD&D) professionals should use Forrester's Now Tech report to understand the value they can expect from a CPQ solutions provider and select vendors based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester New Wave™: SaaS Marketplaces, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up

    December 6, 2018 Liz Herbert

    In Forrester's evaluation of the emerging market for software-as-a-service (SaaS) marketplaces, we identified the eight most significant providers in the category — Adobe, ADP, Alibaba, Amazon Web Services (AWS), Microsoft, Salesforce, SAP, and ServiceNow — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. Applications buyers can use this review to select the right partner for their software sourcing needs.

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