SAP

An acronym for Systems, Applications, and Products, SAP (NYSE: SAP) is a global source for enterprise application software, providing software for ERP and CRM management and support plus business tools for data management, mobile infrastructure, and business intelligence. Based in Walldorf, Germany.

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264 results in Everything

  • Julie A. Ask
  • For eBusiness & Channel Strategy Professionals

    Blog:2016 Predictions: Key Trends Will Transform Mobile Engagement

    2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting to empowered customers who expect to get anything they want immediately, in...

    • For eBusiness & Channel Strategy Professionals

      Blog:How Mobile Shifted Are Your Customers?

      We talk about the notion of the Mobile Mind Shift in our upcoming book.  We define the mobile mind shift as: the expectation that I can get what I want in my immediate context and moments of...

      • For eBusiness & Channel Strategy Professionals

        Blog:F8: How To Use Facebook To Borrow Mobile Moments And Meet Your Customers Where They Are

        Most retailers, and other selling services, look to drive traffic in-store, to their mobile app, or to their website. But why not engage your customers where they already are, on social networks and...

        • For eBusiness & Channel Strategy Professionals

          Blog:Nike Allegedly Lays Off FuelBand Hardware Engineers: Are Pedometers A Commodity?

          Nike reportedly laid off their hardware engineers from the FuelBand team. (See CNET) Financial analysts are speculating that it is to focus on software. Besides, hardware is difficult and the margins...

          • For eBusiness & Channel Strategy Professionals

            Report:Your Customers Will Not Download Your App

            Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

            Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

            • Downloads: 558
          • For eBusiness & Channel Strategy Professionals

            Blog:Why Can't I Get Service IF I Don't Own An iPhone?

            There are several things that caught my attention about this article -    1) The iPhone displayed as part of the overall cover story photo. The service doesn't work without a mobile...

            • For eBusiness & Channel Strategy Professionals

              Blog:You Know Your Customers Aren't Going To Download Your App, Right? Even If They Do, It Doesn't Mean They Want To Open It

              Ok, well, some of them will. Those customers who are mobile-savvy enough (they are the shifted as part of what we call The Mobile Mind Shift) and engage with your brand frequently will. You...

              • For eBusiness & Channel Strategy Professionals

                Blog:Next Generation Consumer Wearables: Think Small & Fast Content

                Rumors have been circulating about a potential Apple iWatch. Very few executives we have surveyed about wearables have a strategy or are planning a strategy for their content and services for...

                • For eBusiness & Channel Strategy Professionals

                  Charts & Figures:Too Few eBusiness Professionals Use Metrics Or KPIs For Mobile

                  Choose The Solutions Best Suited To Your Requirements

                • For eBusiness & Channel Strategy Professionals

                  Charts & Figures:The Mobile eBusiness Playbook

                • For B2C Marketing Professionals

                  Report:Vendor Landscape: Mobile Engagement Automation Solutions

                  Mobile Moments Demand Speed, Speed Demands Automation

                  With over 30 billion mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new class of vendors:...

                  • Downloads: 224
                • For eBusiness & Channel Strategy Professionals

                  Charts & Figures:How To Identify Mobile Moments

                • For eBusiness & Channel Strategy Professionals

                  Blog:Mobile Shifts Into Real-Time Gear

                  When I was 4 or 5 years old, I remember going to the bank with my Mom. She’d say, “hey, let’s go. I need to make a quick trip to the bank to deposit a check.” It was a big...

                  • For Application Development & Delivery Professionals

                    Report:Brief: How TripIt Masters Mobile Moments For Frequent Fliers

                    Concur's Travel Organizing App Powerfully Combines Operational Awareness With Mobile Engagement

                    Customers' mobile mind shift means they expect service in their immediate context and moment of need. The battle for customers' attention and loyalty will be waged in mobile moments — any time...

                    • Downloads: 220
                  • For eBusiness & Channel Strategy Professionals

                    Blog:We Advocate Mobile-First ... But Do You Want To Be Mobile Only?

                    The SF 49ers will soon have a new stadium in Santa Clara, CA. This May 30th article from the SF Examiner describes the new stadium as "entirely cashless and ticketless." The assumption is that "......

                    • For eBusiness & Channel Strategy Professionals

                      Report:Create Mobile Moments With Messaging

                      A Guide To Using Mobile Messaging To Engage Customers

                      Mobile moments are the new competitive battleground. Mobile messaging creates mobile moments, or the ability to serve your customers proactively in their moment of need. Mobile messaging improves...

                      • Downloads: 427
                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Larger Enterprises Are More Likely To Use Robust Analytics Solutions

                      Choose The Solutions Best Suited To Your Requirements

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Mobile Objectives Focus On Engagement, As They Should

                      Performance Management: The Mobile eBusiness Playbook

                    • For eBusiness & Channel Strategy Professionals

                      Charts & Figures:Experienced eBusiness Professionals Collaborate More With Different Teams

                      Assessment: The Mobile eBusiness Playbook

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Mind-Blowing Mobile Exit Events CONTINUE!

                      My colleague Thomas Husson and I put together our 2014 mobile predictions. (See Report) One of the key predictions is:   Mobile will sit at the epicenter of mind-blowing exit events. The...

                      • For eBusiness & Channel Strategy Professionals

                        Charts & Figures:A Catalog Of Possible Mobile Moments

                      • For eBusiness & Channel Strategy Professionals

                        Report:Build A Pervasive Corporate Mobile Competency

                        Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

                        • Downloads: 691
                      • For eBusiness & Channel Strategy Professionals

                        Blog:I've Stopped Opening My Favorite Mobile Apps

                        Mobile has transformed my expectations putting me on the bleeding edge of the mobile mind shift. I've had a smartphone in my hand since August 30th 2005 when a broken wrist forced me to be a...

                        • For eBusiness & Channel Strategy Professionals

                          Charts & Figures:Consumers Spend Most Of Their Time On Smartphones In Apps

                        • For eBusiness & Channel Strategy Professionals

                          Blog:How Important Is Getting Your App On Your Customer's Phone?

                          I'm traveling to Atlanta next week. Today - Friday - I decided late in the day to book a hotel room finally.  I'm sitting at my desk. I'm figuring there will be some time on hold....