An acronym for Systems, Applications, and Products, SAP (NYSE: SAP) is a global source for enterprise application software, providing software for ERP and CRM management and support plus business tools for data management, mobile infrastructure, and business intelligence. Based in Walldorf, Germany.

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  • Julie A. Ask
  • Customer Insights
  • For Customer Insights Professionals

    Report:Case Study: Groupon Differentiates On Mobile Analytics Expertise

    Use The IDEA Framework To Optimize Revenue Through Mobile

    Mobile can transform your business. With the adoption of smartphones, customers expect immediate access to relevant information or services when they reach for their phones in what Forrester terms a...

    • Downloads: 194
  • For Customer Insights Professionals

    Report:Mobile Messaging Fails Customers Today

    Despite preceding most mobile technologies, mobile messaging is evolving rapidly. Simple text messages may seem obsolete, but combined with contextual data, they provide a new opportunity for digital...

    • Downloads: 7
  • For Customer Insights Professionals

    Report:Case Study: Win Customers With Mobile Analytics

    Lark Automates, Scales, And Evolves Coaching Through Artificial Intelligence — A Story Told Through Forrester's IDEA Framework

    Mobile may save your life — no, really! Mobile has changed consumer expectations and given enterprises the ability to engage with their customers anytime, anywhere, and in a contextually...

    • Downloads: 347