An acronym for Systems, Applications, and Products, SAP (NYSE: SAP) is a global source for enterprise application software, providing software for ERP and CRM management and support plus business tools for data management, mobile infrastructure, and business intelligence. Based in Walldorf, Germany.

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Market Imperatives


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  • Julie A. Ask
  • Past 12 months
  • Financial Services
  • For eBusiness & Channel Strategy Professionals

    Report:Engage Customers Through Mobile

    Executive Overview: The Mobile Mind Shift Playbook

    eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices...

    • Downloads: 1463
  • For B2C Marketing Professionals

    Report:Predictions 2015: Most Brands Will Underinvest In Mobile

    Brands Embracing The Mobile Mind Shift Will Pull Ahead Of Those Treating Mobile As Just Another Channel

    In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards...

    • Downloads: 525