An acronym for Systems, Applications, and Products, SAP (NYSE: SAP) is a global source for enterprise application software, providing software for ERP and CRM management and support plus business tools for data management, mobile infrastructure, and business intelligence. Based in Walldorf, Germany.

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Market Imperatives


4 results in Reports

  • SAP
  • Past 12 months
  • Marketing Automation
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP...

    • Downloads: 365
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Hybris Moves Beyond Its Commerce Foundations

    New Marketing And PaaS Announcements Seek To Position Hybris As The B2C Customer Engagement Tier Of SAP

    On February 10 at hybris' annual Customer and Partner Summits in Munich, the firm announced a new suite of marketing capabilities: SAP hybris Marketing solution, a new platform-as-a-service offering...

    • Downloads: 170
  • For Application Development & Delivery Professionals

    Report:Brief: Hybris Pivots To Digital Experience Delivery Platform Strategy

    New Marketing And PaaS Announcements Seek To Position Hybris As The Front-Office Suite Of SAP

    On February 10th, hybris announced major changes to its portfolio. Hybris unveiled a new suite of packaged marketing capabilities, "SAP hybris Marketing solution," to complement the existing commerce...

    • Downloads: 147
  • For Application Development & Delivery Professionals

    Report:Market Overview: Digital Customer Experience Delivery Platforms

    A Range Of Software Vendors Tackle The Multichannel Experience Mandate

    Businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichannel...

    • Downloads: 1570