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Sales Enablement Professionals

Your B2B customers' needs focus your work across marketing, sales, and other internal functions. You’re responsible for the effectiveness of investments made to support growth, directly and through partners, from new leads to account enrichment.

Who this role is for:

CMO or VP of Demand Management or Field, Account, Solution, or Product Marketing
Chief Sales Officer or VP of Sales Enablement, Training, Effectiveness, Operations, or Management
VP of Channel Partnership

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Vice President and Research Director Peter O'Neill (01:34)

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Launch new products, enter new markets, and engage new buyers successfully:

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Understanding The Reality Of Your Sales Force


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Sales Enablement Blog

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Latest Research For This Role

Report: Overhaul Sales Training To Win And Retain More Customers

Replace 20th-Century Training With Modern Sales Learning Methods And Technology

March 5, 2015 | Mark Lindwall

Digitally empowered buyers are a growing force in the age of the customer, putting pressure on B2B salespeople to learn and use new competencies in order to continue winning sales. Sales enablement...

Report: Quantify The Business Value Of Sales Enablement Automation

March 4, 2015 | Kate Leggett

Sales enablement (SE) automation initiatives must invariably answer the question, "What will we get for our money?" Sales enablement pros who lead these projects must build business cases correctly...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Webinar: Advance Your Social Marketing Maturity, Part Two

March 31, 2015

Webinar: Five Ways To Improve Your Social Data Capabilities

April 29, 2015

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