Forrester Research For:
Your B2B customers' needs focus your work across marketing, sales, and other internal functions. You’re responsible for the effectiveness of investments made to support growth, directly and through partners, from new leads to account enrichment.
CMO or VP of Demand Management or Field, Account, Solution, or Product Marketing
Chief Sales Officer or VP of Sales Enablement, Training, Effectiveness, Operations, or Management
VP of Channel Partnership
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March 23, 2015 | Peter O'Neill
March 18, 2015 | Peter O'Neill
March 13, 2015 | Peter O'Neill
March 12, 2015 | Peter O'Neill
Replace 20th-Century Training With Modern Sales Learning Methods And Technology
March 5, 2015 | Mark Lindwall
Digitally empowered buyers are a growing force in the age of the customer, putting pressure on B2B salespeople to learn and use new competencies in order to continue winning sales. Sales enablement...
March 4, 2015 | Kate Leggett
Sales enablement (SE) automation initiatives must invariably answer the question, "What will we get for our money?" Sales enablement pros who lead these projects must build business cases correctly...
Product Portfolio Strategies, Competitive Analysis...
Marketing Methods, B2B Marketing...
Technology Product Strategies, Marketing & Strategy...
April 29, 2015 - April 30, 2015
March 31, 2015
April 29, 2015