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Sales Enablement Professionals

Your B2B customers' needs focus your work across marketing, sales, and other internal functions. You’re responsible for the effectiveness of investments made to support growth, directly and through partners, from new leads to account enrichment.

Who this role is for:

CMO or VP of Demand Management or Field, Account, Solution, or Product Marketing
Chief Sales Officer or VP of Sales Enablement, Training, Effectiveness, Operations, or Management
VP of Channel Partnership

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Vice President and Research Director Peter O'Neill (01:34)

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Understanding The Reality Of Your Sales Force


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Sales Enablement Blog

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Latest Research For This Role

Report: Apply The Hawthorne Effect For Continuous Improvement

Continuous Improvement: The Channel Partner Loyalty Playbook

February 2, 2015 | Tim Harmon

In this time of high demand and constrained supply of channel partners, partner loyalty can be difficult to maintain, much less improve. Many channel professionals, in an attempt to buy partners'...

Report: Drive Sales Force Behavior Change With Strategic Motivation Programs

Deploy Technology-Enabled Gamification To Improve Sales Performance

January 20, 2015 | Mark Lindwall

Motivating salespeople to change and do what you want them to do is a daily challenge for sales managers and other sales enablement professionals in almost every company. The long-practiced comfort...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Forum: Forrester's Forum For Customer Experience Professionals

June 16, 2015 - June 17, 2015

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