Salesforce

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: Mega Vendors Use AI To Change The CRM Game

    How Microsoft, Oracle, Salesforce, And SAP Leverage AI For Customer Engagement

    April 26, 2018 John Bruno

    Artificial intelligence (AI) is now reaching a level of maturity where application development and delivery (AD&D) professionals can leverage its advancements to change the way their businesses attract, engage with, and win customers. Recent innovations and acquisitions have sparked an arms race among the leading CRM vendors. Read this report to understand the approaches that the CRM mega vendors bring to their portfolios and how AD&D leaders can use AI to breathe life into their customer engagement and CRM strategies.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Development-Only Public Cloud Platforms, North America, Q2 2018

    The 11 Providers That Matter Most And How They Stack Up

    April 9, 2018 John R. Rymer, Dave Bartoletti

    In our 27-criteria evaluation of development-only public cloud platform providers, we identified the 11 most important vendors — Alibaba, Amazon Web Services (AWS), CenturyLink, Google, IBM, Microsoft, Oracle, Pivotal Software, Red Hat, Salesforce, and SAP — and researched, assessed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choices.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

    Tools And Technology: The Enterprise Marketing Technology Playbook

    February 13, 2018 Joe Stanhope

    In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

    The 12 Providers That Matter Most And How They Stack Up

    February 13, 2018 Rusty Warner

    In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAP Hybris, SAS, and Selligent — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2B Marketing Professionals

    REPORT: Forrester Data Global Business Technographics® Developer Survey, 2017: Overview

    A Business Technographics Presentation

    November 27, 2017 Kathryn Cooper

    This report is our overview of developers’ priorities, processes, and platforms, based on the Forrester Data Global Business Technographics® Developer Survey, 2017. We analyzed the data by region, company size, and generation. Our analysis shows that there are generational differences in terms of development technologies, processes, and languages used. Marketers, product managers, and market strategists can use this report to build their knowledge of developers’ behaviors.

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