Salesforce

Latest Research

  • For Customer Experience Professionals

    REPORT: The Inclusive Design Imperative: Win And Retain More Customers

    Modernize Your Design Practice To Reach More Of Your Target Market

    April 23, 2019 Gina Bhawalkar

    Experience design (XD) leaders can help their firms win and retain customers, break into new markets, and get employees more engaged, by prioritizing inclusion. To do this, you need to shift your firm's mindset and methodology: 1) Establish a foundation that drives home the "why" and fuels the desire to do better and 2) augment your XD practice with the right people, processes, and tools. This report explains why and how.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship

    Partner Alliances Can Make Or Break Your Digital Experience — Here's How To Avoid Disasters And Work Partnerships To Best Advantage

    April 5, 2019 Ted Schadler

    Software vendors and service providers need each other to survive. And digital leaders need them to work well together to build great digital experiences. But how these complex relationships work is a mystery. We drew on hundreds of client inquiries and interviews with 17 software vendors and service providers to find out what's really going on. We found an alliance landscape that's often hidden from view and rapidly shifting as software-as-a-service (SaaS) becomes the norm. This report sheds light on how partner programs work and how to work them to your advantage.

  • For Application Development & Delivery Professionals

    REPORT: Forrester Infographic: Digital Services Acquisitions Expedite Market Consolidation

    March 29, 2019 Amanda LeClair

    In the quest to deliver end-to-end digital transformation services, the lines between a business consultancy, systems integrator, and agency continue to blur. Many services firms pursue aggressive growth strategies driven heavily by acquisitions — we tracked more than 100 acquisitions in 2018. This Forrester infographic highlights the resulting new and maturing trends in the services market that impact application development and delivery services buyers' decisions.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Low-Code Development Platforms For AD&D Professionals, Q1 2019

    The 13 Providers That Matter Most And How They Stack Up

    March 13, 2019 John R. Rymer, Rob Koplowitz

    Our 28-criterion evaluation of low-code development platforms for application development and delivery (AD&D) professionals assesses the 13 most significant suppliers — Clear Software, GeneXus, Kony, MatsSoft, Mendix, Microsoft, OutSystems, Progress Software, Salesforce, ServiceNow, Skuid, Thinkwise, and WaveMaker. This report shows how each provider measures up and helps AD&D pros select the right one for their needs.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: B2B Customer Analytics, Q1 2019

    The Six Providers That Matter Most And How They Stack Up

    March 11, 2019 Allison Snow

    In our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and Sidetrade — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.

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