Salesforce

Latest Research

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

    Tools And Technology: The Enterprise Marketing Technology Playbook

    February 13, 2018 Joe Stanhope

    In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

    The 12 Providers That Matter Most And How They Stack Up

    February 13, 2018 Rusty Warner

    In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAP Hybris, SAS, and Selligent — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Cross-Channel Campaign Management, Q1 2018

    Landscape: The Enterprise Marketing Technology Playbook

    February 9, 2018 Rusty Warner

    You can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C marketing professionals should use Forrester's Now Tech report to understand the value they can expect from a CCCM provider and select vendors based on size and functionality.

  • For B2B Marketing Professionals

    REPORT: Forrester Data Global Business Technographics® Developer Survey, 2017: Overview

    A Business Technographics Presentation

    November 27, 2017 Kathryn Cooper

    This report is our overview of developers’ priorities, processes, and platforms, based on the Forrester Data Global Business Technographics® Developer Survey, 2017. We analyzed the data by region, company size, and generation. Our analysis shows that there are generational differences in terms of development technologies, processes, and languages used. Marketers, product managers, and market strategists can use this report to build their knowledge of developers’ behaviors.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Low-Code Development Platforms For AD&D Pros, Q4 2017

    The 13 Providers That Matter Most And How They Stack Up

    October 12, 2017 John R. Rymer

    In our 26-criteria evaluation of low-code development platforms for application development and delivery (AD&D) pros, we identified the 13 most significant options — AgilePoint, Appian, Bizagi, K2, Kony, Mendix, OutSystems, PNMsoft, Progress Software, Salesforce, ServiceNow, Skuid, and Trackvia — and researched, assessed, and scored them. This report shows how each provider measures up and helps AD&D professionals make the right choice.

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