- For all Roles
For Customer Insights Professionals
The cross-channel campaign management (CCCM) market is diverse and continues to attract innovation and specialization. "The Forrester Wave: Cross-Channel Campaign Management, Q3 2014" features a...
- Downloads: 78
For Application Development & Delivery Professionals
Salesforce continues to grow at impressive rates, now boasting more than 140,000 customers and a wide solutions footprint spanning customer resource management (CRM), IT service management (ITSM...
- Downloads: 83
For B2C Marketing Professionals
In Forrester's 41-criteria evaluation of social relationship platform (SRP) vendors, we identified the 11 most significant software providers — Adobe, Expion, Falcon Social, Hootsuite, Ora...
- Downloads: 281
For Enterprise Architecture Professionals
Software-as-a-service (SaaS) computing and cloud platforms have been around for more than 20 years, with faster and simpler software delivery driving adoption. Speed remains important, but speed...
- Downloads: 168
As Salesforce seeks to achieve its goal of being the first cloud vendor with $10 billion in revenues and its aspiration to reach $20 billion, understanding its strategy for achieving those targe...
- Downloads: 202