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For CMO Professionals
The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014
This report, originally written for customer insights (CI) professionals, includes content relevant for chief marketing officers (CMOs). With marketing-related spending comprising 13% of all software...
- Downloads: 121
For Application Development & Delivery Professionals
The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as...
- Downloads: 927
For CIO Professionals
Most CIOs have inherited mature enterprise resource planning (ERP) implementations. As the years pass, the original implementation team disbands, retires, or dies, and the old use cases and best...
- Downloads: 729