Salesforce (NYSE: CRM) provides hosted applications that manage customer information as an alternative to enterprise software. It developed the Sales Cloud, Service Cloud, and Chatter applications, as well as the cloud platform. Based in San Francisco, Calif., US.

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17 results in Reports

  • Salesforce
  • Marketing Automation
  • For B2C Marketing Professionals

    Report:Vendor Landscape: Mobile Engagement Automation Solutions

    Mobile Moments Demand Speed, Speed Demands Automation

    With over 30 billion mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new class of vendors:...

    • Downloads: 108
  • For B2C Marketing Professionals

    Report:Toolkit: Mobile Engagement Automation Vendors

    This toolkit supplements the November 5, 2015, "Vendor Landscape: Mobile Engagement Automation Vendors" Forrester report.

    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Digital Experience Platforms, Q4 2015

      The 10 Providers That Matter Most And How They Stack Up

      In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP...

      • Downloads: 373
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Real-Time Interaction Management, Q3 2015

      The 11 Providers That Matter Most And How They Stack Up

      In Forrester's 35-criteria evaluation of real-time interaction management (RTIM) vendors, we identified the 11 most significant technology providers in the category — Adobe, Experian, IBM,...

      • Downloads: 321
    • For Customer Insights Professionals

      Report:Brief: Three Reasons To Consider Alternatives For Cross-Channel Campaign Management

      Many Vendors Offer Compelling CCCM Options

      The cross-channel campaign management (CCCM) market is diverse and continues to attract innovation and specialization. "The Forrester Wave: Cross-Channel Campaign Management, Q3 2014" features an...

      • Downloads: 220
    • For Application Development & Delivery Professionals

      Report:Market Overview: Digital Customer Experience Delivery Platforms

      A Range Of Software Vendors Tackle The Multichannel Experience Mandate

      Businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichannel...

      • Downloads: 1575
    • For CMO Professionals

      Report:What The Enterprise Marketing Software Suites Forrester Wave™ Means For CMOs

      The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014

      This report, originally written for customer insights (CI) professionals, includes content relevant for chief marketing officers (CMOs). With marketing-related spending comprising 13% of all software...

      • Downloads: 167
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014

      The Eight Providers That Matter Most And How They Stack Up

      In Forrester's 46-criteria evaluation of enterprise marketing software suite (EMSS) vendors, we identified the eight most significant software providers in the category — Adobe, IBM, Marketo,...

      • Downloads: 1025
    • For Customer Insights Professionals

      Report:Quick Take: Salesforce Begins A Journey Toward Contextual Marketing

      Announcements At Connections Digital Marketing Conference Reveal Seminal Steps Toward A Broader Vision's annual event for marketers, Connections, took place from September 23 through September 25, 2014. Announcements about new features of the ExactTarget Marketing Cloud ranged from...

      • Downloads: 219
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

      Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

      In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

      • Downloads: 1366
    • For B2B Marketing Professionals

      Report:Which L2RM Platform Vendors Have An Edge In Europe?

      The L2RM Platform Forrester Wave™ From A European Point Of View

      Many of the lead-to-revenue management (L2RM) automation vendors with a global reach have not yet seriously set up shop in Europe because they consider firms in that territory to be late adopters of...

      • Downloads: 58
    • For B2B Marketing Professionals

      Report:The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

      Due Diligence Required: These Vendors Are Great At Marketing

      In Forrester's 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the nine most significant solution providers in the category — Act-On, Adobe,...

      • Downloads: 982
    • For CMO Professionals

      Report:The Rise Of The Customer Life-Cycle Marketing Systems

      Marketers need business technology that can help them create, manage, and measure increasingly complex marketing efforts. Major technology vendors have invested to help reduce this complexity for...

      • Downloads: 588
    • For CMO Professionals

      Report:Quick Take: Salesforce1 Announcement Is Long On Vision And Short On Cost And ROI Details

      Marketers Should Avoid Buying Into The Potential Of's New Platform Without More Proof Of Investment

      On November 19, 2013, at the largest-ever Dreamforce in San Francisco, Marc Benioff and team announced the launch of Salesforce1, an integrated flexible platform underpinning the firm's sales,...

      • Downloads: 179
    • For Application Development & Delivery Professionals

      Report:TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

      Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

      • Downloads: 1270
    • For B2B Marketing Professionals

      Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

      Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

      The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

      • Downloads: 1448
    • For B2C Marketing Professionals

      Report:Automation Helps Marketers Scale Organic Search

      Marketers can now use standalone technologies to automate the SEO audits, prioritize SEO tactics, and measure results — efforts that have been available primarily through services engagements...

      • Downloads: 531