Why Read This
Salesforce.com dominates the software-as-a-service (SaaS) sales force automation (SFA) market in customer share with more than 29,800 customers. Although it has expanded far beyond its early SFA roots, the vendor continues to provide strong core sales automation features that are used by most of its customers. Salesforce.com is built on a strong SaaS platform that supports customization and integration, which the vendor and its technology partner community have leveraged to create more than 400 add-ons to date. The vendor's rapid development and release cycle for product and platform capabilities as well as continued focus on ease of use and driving sales adoption have earned it a Leader position among sales force automation competitors.