Sam   Bishop

Sam Bishop

VP, Data Insights

As vice president, data insights for Consumer Technographics® at Forrester Research, Sam is responsible for product strategy, operations, and client servicing. She manages a team of data insights professionals who help Forrester clients understand digital consumers' technology adoption, behaviors, attitudes, and customer journeys across a range of industries and products.

Previously at Forrester, Sam was a senior analyst specializing in understanding consumer behavior and the use of digital channels in the healthcare industry.

Previous Work Experience

Prior to joining Forrester, Sam built her experience in marketing, research and analytics, and strategy consulting; she has worked as both a practitioner as well as on the research supplier side. She has delivered advice on consumer behavior based on quantitative research to Fortune 500 companies across multiple industries, including healthcare, financial services, retail, and CPG.

Education

Sam holds degrees in economics and international relations from Tufts University.

Sam Bishop

VP, Data Insights

As vice president, data insights for Consumer Technographics® at Forrester Research, Sam is responsible for product strategy, operations, and client servicing. She manages a team of data insights professionals who help Forrester clients understand digital consumers' technology adoption, behaviors, attitudes, and customer journeys across a range of industries and products.

Previously at Forrester, Sam was a senior analyst specializing in understanding consumer behavior and the use of digital channels in the healthcare industry.

Previous Work Experience

Prior to joining Forrester, Sam built her experience in marketing, research and analytics, and strategy consulting; she has worked as both a practitioner as well as on the research supplier side. She has delivered advice on consumer behavior based on quantitative research to Fortune 500 companies across multiple industries, including healthcare, financial services, retail, and CPG.

Education

Sam holds degrees in economics and international relations from Tufts University.

Sam Bishop's Research

Most RecentMost Popular
  • For Customer Insights Professionals

    REPORT: How US Online Consumers Approach Their Healthcare

    Consumer Technographics® Data Snapshot

    April 11, 2017 Elizabeth Velasquez, Sam Bishop

    Many US consumers face new choices and responsibilities for their health insurance. As health plans become increasingly complex, consumers need to merge their understanding of health insurance with their knowledge of what is best for their personal health. We used Forrester's Consumer Technographics data to explore combinations of consumer understanding of their health coverage and personal health. Health insurers and healthcare providers can use this to better target their marketing, digital servicing, and new product development efforts.

  • For Customer Insights Professionals

    REPORT: Who Is Cutting The Cord And Why?

    Consumer Technographics® Data Snapshot

    January 31, 2017 Sam Bishop

    This report explores cord-cutting trends for traditional TV services. Our data shows that those who have already cut the cord are largely driven by price and value, while those considering it are evaluating all the ways they can get access to content and which provider will offer them the best experience. Marketers and product strategists can use this data snapshot to build their understanding of US online consumers' growing expectation that they should be able to watch TV anytime, anywhere.

  • For Customer Insights Professionals

    REPORT: The Customer Life Cycle For Apparel: Men Versus Women

    A Consumer Technographics® Data Presentation

    November 14, 2016 Sam Bishop

    This report explores the customer life cycle for the apparel category and highlights data from Forrester’s Consumer Technographics® North American Retail And Travel Customer Life Cycle Survey, Q1 2016 (US). We compared the differences between men and women in their path to purchasing apparel and looked at how consumers want to engage with apparel brands post-purchase. Although both genders still make most apparel purchases offline, our analysis reveals that digital resources like Amazon.com and retailer websites play a key role in the purchase journey. Marketers, eBusiness and channel managers, and market strategists can use this report to build their understanding of the role of digital in how consumers shop.

View all of Sam Bishop's Research