Sam   Conway

Sam Conway

Consultant Serving B2B Marketing Professionals

Sam is a consultant for the Total Economic Impact™ practice at Forrester. In this role, he has worked with a number of technology clients to demonstrate and justify the business return on investment (ROI) and value of technology investments, based on the costs, benefits, flexibility, and risk associated with specific investments.

Previous Work Experience

Prior to joining Forrester, Sam was a consultant at International Planning & Research, focusing on sizing addressable markets and creating forecasting models for Fortune 100 clients. Sam also spent six years at primary research firm Verbatim Advisory Group, conducting investment research on the consumer retail and restaurant sectors.

Education

Sam has a bachelor's degree in political science with a minor in history from the University of Massachusetts Amherst, as well as an MBA with a concentration in marketing from Northeastern University.

Sam Conway

Consultant Serving B2B Marketing Professionals

Sam is a consultant for the Total Economic Impact™ practice at Forrester. In this role, he has worked with a number of technology clients to demonstrate and justify the business return on investment (ROI) and value of technology investments, based on the costs, benefits, flexibility, and risk associated with specific investments.

Previous Work Experience

Prior to joining Forrester, Sam was a consultant at International Planning & Research, focusing on sizing addressable markets and creating forecasting models for Fortune 100 clients. Sam also spent six years at primary research firm Verbatim Advisory Group, conducting investment research on the consumer retail and restaurant sectors.

Education

Sam has a bachelor's degree in political science with a minor in history from the University of Massachusetts Amherst, as well as an MBA with a concentration in marketing from Northeastern University.