Samuel   Stern

Samuel Stern

Principal Analyst Serving Customer Experience Professionals

Sam is a principal analyst in Forrester's customer experience research practice. His research topics include customer-centric culture, employee engagement in delivering better customer experiences, and how to deploy different research techniques to create better experiences. Sam is also the host of CX Cast, Forrester's weekly customer experience podcast.

Previous Work Experience

Prior to joining the research team, Sam launched and managed Forrester's Customer Experience Council and Customer Experience Executive Program, which are peer networks for customer experience executives. In his role, Sam and his team supported more than 170 chief customer officers and other customer experience executives at large companies in North America and Europe, partnering with them to help them drive customer experience transformations at their respective companies.

Previously, Sam managed Forrester's customer experience consulting practice.

Education

Sam holds a master's degree in human factors in information design from Bentley University and an undergraduate degree from Yale University in history and sociology.

Samuel Stern

Principal Analyst Serving Customer Experience Professionals

Sam is a principal analyst in Forrester's customer experience research practice. His research topics include customer-centric culture, employee engagement in delivering better customer experiences, and how to deploy different research techniques to create better experiences. Sam is also the host of CX Cast, Forrester's weekly customer experience podcast.

Previous Work Experience

Prior to joining the research team, Sam launched and managed Forrester's Customer Experience Council and Customer Experience Executive Program, which are peer networks for customer experience executives. In his role, Sam and his team supported more than 170 chief customer officers and other customer experience executives at large companies in North America and Europe, partnering with them to help them drive customer experience transformations at their respective companies.

Previously, Sam managed Forrester's customer experience consulting practice.

Education

Sam holds a master's degree in human factors in information design from Bentley University and an undergraduate degree from Yale University in history and sociology.

Samuel Stern's Research

Most RecentMost Popular
  • For Customer Experience Professionals

    REPORT: Predictions 2019: Employee Experience

    The Spotlight Shines Bright As Executives Scramble To Improve EX

    November 5, 2018Samuel Stern, Maxie Schmidt-Subramanian, Andrew Hewitt, Kelly Price, J. P. Gownder, Amanda LeClair

    Low unemployment and high quit rates are intensifying the already bright spotlight on employee experience (EX). But while companies, EX professionals, and executives are anxious to improve employee experience, many of their 2019 efforts will be misguided. In this report, we share five predictions for what will happen to employee experience next year.

  • For Customer Experience Professionals

    REPORT: Focus On Process, Technology, And Collaboration To Enhance Employee Enablement

    Intermediate Level: The CX Transformation Playbook

    November 1, 2018 TJ Keitt, Samuel Stern

    Most companies have started down the path of creating employee experiences that enable good customer experience (CX) delivery. Few, though, have moved beyond small troubleshooting efforts to more holistic, self-sustaining initiatives designed to keep pace with changing customer needs. This report lays out how CX transformation leaders can help their businesses advance their CX enablement efforts to an intermediate level. Forrester refreshes this report regularly based on new research.

  • For Customer Experience Professionals

    REPORT: Case Study: How Emirates NBD Made Every Day CX Day

    Your Blueprint For Turning The Annual CX Day Celebration Into A Culture Change Catalyst

    October 2, 2018Samuel Stern

    At its best, CX Day is a celebration of both a firm's customers and its commitment to serving them. But CX Day is just one day. The real challenge is transforming that day's excitement and activities into an ongoing culture change program. That's what Emirates NBD accomplished, starting with a month of CX Day-type activities and then transforming several of those programs into ongoing culture change initiatives. The bank's customer service month offers a blueprint to customer experience (CX) professionals at other firms that want to ensure their CX Day celebrations last year-round.

  • For Customer Experience Professionals

    REPORT: Why Paying Employees For Delivering Good CX Is A Bad Idea

    How CX Pros Can Make Every Employee Accountable For CX Delivery Without Resorting To Monetary Incentives

    May 23, 2018 Maxie Schmidt-Subramanian, Samuel Stern

    Firms should hold employees accountable for delivering better experiences. Many companies do so by linking CX performance to variable pay. Unfortunately, that is a mistake. We identified five myths about monetary CX incentives that explain why companies reach for them so often and why they are just as often frustrated — or even appalled — by unintended consequences. This report recommends better ways for driving customer-centric behaviors that improve CX delivery and guides CX pros on weaning their organizations off monetary CX incentives.

  • For Infrastructure & Operations Professionals

    REPORT: Focus On Employees' Daily Journeys To Improve Employee Experience

    Continuous Improvement: The Employee Experience Playbook

    April 20, 2018 David K. Johnson, Samuel Stern

    You've rolled out Microsoft Office 365, SharePoint, and a host of mobile apps for employees, but adoption and satisfaction are both stubbornly low. What's missing? Often, organizations have an insufficient understanding of how employees use technologies in their daily work, leading to inappropriate decisions about the choice of technology and how to implement it so employees will find it useful. In this report, we offer infrastructure and operations (I&O) professionals a solution to this problem, grounded in psychological and organizational behavior research. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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