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Sanjeev   Kumar

Sanjeev Kumar

Forecast Analyst

Sanjeev is a forecast analyst on the ForecastView team in Forrester’s New Delhi office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Sanjeev covers online population, the Forrester Readiness Index, and eCommerce and digital marketing forecasts for emerging markets.

Previous Work Experience

Prior to joining Forrester, Sanjeev worked with market research firms serving diverse clients from the healthcare, mining, steel, and telecom industries. During his tenure, he worked on various market sizing and competitive intelligence studies.

Education

Sanjeev received his bachelor's degree in computer science from the Visvesvaraya Technological University and earned a master’s degree in business administration from Jain University, Bangalore.

Sanjeev Kumar

Forecast Analyst

Sanjeev is a forecast analyst on the ForecastView team in Forrester’s New Delhi office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Sanjeev covers online population, the Forrester Readiness Index, and eCommerce and digital marketing forecasts for emerging markets.

Previous Work Experience

Prior to joining Forrester, Sanjeev worked with market research firms serving diverse clients from the healthcare, mining, steel, and telecom industries. During his tenure, he worked on various market sizing and competitive intelligence studies.

Education

Sanjeev received his bachelor's degree in computer science from the Visvesvaraya Technological University and earned a master’s degree in business administration from Jain University, Bangalore.

Research Coverage

Sanjeev Kumar's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: ForecastView: COVID-19 Retail Scenario Planner, April 2020 (Global)

    ForecastView COVID-19 Global Retail Scenario Planner Models The COVID-19 Impact For North America, Asia, Europe, And Latin America

    May 21, 2020 Michael O'Grady, Satish Meena, Viraj D'Costa, Sanjeev Kumar

    Forrester has updated its retail forecasts across North America, Asia, Europe, and Latin America to model out the possible impact of COVID-19. Our scenario model shows that retail will be hit hard. In 2020, global retail sales will contract by 9.6%, while eCommerce sales will remain flat. This ForecastView document models out the impact of three scenarios for 15 countries and shows how COVID-19 might affect essential and nonessential retail sales, offline and online, for the next five years. Please note: This model and report were created based on the information available on April 15, 2020, about the economic impact of the coronavirus for the regions covered. We will revisit this model when further adjustments are necessary.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Retail Will See A $2.1 Trillion Loss Globally In 2020

    ForecastView COVID-19 Global Retail Scenario Planner Models The COVID-19 Impact For North America, Asia, Europe, And Latin America

    April 30, 2020 Michael O'Grady, Satish Meena, Viraj D'Costa, Sanjeev Kumar

    Forrester has updated its retail forecasts across North America, Asia, Europe, and Latin America to model out the possible impact of COVID-19. Our scenario model, which will be published separately, shows that retail will be hit hard. In 2020, global retail sales will contract by 9.6% while eCommerce sales will remain flat. Please note: This model and report were created based on the information available on April 15, 2020, about the economic impact of the coronavirus for the regions covered. We will revisit this model in one month to see if further adjustments are necessary.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Retail Forecast, 2019 To 2024 (Western Europe), Q4 2019 Update

    ForecastView Document

    February 11, 2020 Michael O'Grady, Sanjeev Kumar

    Retail sales and online retail sales will grow at an average of 2.5% and 11.5% per year, respectively, over the next five years in Western Europe, with eCommerce driving more than half of retail growth. This report considers the factors that drive retail growth both online and offline. Our forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Q&A: How Digital Consumer Lenders Are Disrupting Finance In India

    Digital Consumer Lenders Are Expanding The Market To Serve New Borrowers And Drive Growth

    January 22, 2020 Arnav Gupta, Sanjeev Kumar

    In India, startups are using digital technology to improve consumer lending; they offer quick loans to borrowers with no credit history by using alternative data sources, continuously honing their underwriting algorithms, and using digital tech to keep their overhead low. Unlike traditional banks, which lend to existing customers, these firms cater to unbanked and underbanked online Indian customers. Digital strategy pros should read this report to learn who the main players in digital consumer lending are, how to assess their disruptive potential, and how to outsmart them.

  • For B2C Marketing Professionals

    REPORT: Forrester Readiness Index: Digital Marketing, 2020

    ForecastView Document

    January 17, 2020 Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides marketers as well as advertising technology and service providers with a simple instrument to quickly and reliably gauge a variety of market signals to determine where to prioritize digital marketing investments globally. This quantitative assessment provides insights into the digital marketing readiness and opportunity of 54 countries across the globe through the analysis of 14 quantitative variables we deem as core indicators of digital marketing readiness.

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