Sanjeev   Kumar

Sanjeev Kumar

Researcher

Sanjeev is a researcher on the ForecastView team in Forrester’s New Delhi office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Sanjeev covers online population and the Forrester Readiness Index, along with serving in a production and support function for the ForecastView team.

Previous Work Experience

Prior to joining Forrester, Sanjeev worked with market research firms serving diverse clients from the healthcare, mining, steel, and telecom industries. During his tenure, he worked on various market sizing and competitive intelligence studies.

Education

Sanjeev received his bachelor's degree in computer science from the Visvesvaraya Technological University and earned a master’s degree in business administration from Jain University, Bangalore.

Sanjeev Kumar

Researcher

Sanjeev is a researcher on the ForecastView team in Forrester’s New Delhi office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Sanjeev covers online population and the Forrester Readiness Index, along with serving in a production and support function for the ForecastView team.

Previous Work Experience

Prior to joining Forrester, Sanjeev worked with market research firms serving diverse clients from the healthcare, mining, steel, and telecom industries. During his tenure, he worked on various market sizing and competitive intelligence studies.

Education

Sanjeev received his bachelor's degree in computer science from the Visvesvaraya Technological University and earned a master’s degree in business administration from Jain University, Bangalore.

Research Coverage

Sanjeev Kumar's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Digital Marketing Tracker, Q2 2018

    ForecastView Document

    October 11, 2018 Brandon Verblow, Sanjeev Kumar

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q2 2018.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Digital Marketing Tracker, Q1 2018

    ForecastView Document

    July 30, 2018 Brandon Verblow, Sanjeev Kumar

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. It also now includes additional "other" spending to provide a complete global view. The spreadsheet includes quarterly historical data from Q1 2015 to Q1 2018.

  • For B2C Marketing Professionals

    REPORT: Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document

    November 6, 2017 Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining where to prioritize marketing investment. This quantitative assessment provides insights into the digital marketing environment and opportunity of 55 countries across the globe through the analysis of 23 quantitative variables we deem as core indicators of digital marketing readiness. Because of this breadth, the FRI can reveal hidden value beyond what is reflected simply by a country's digital ad spending.

  • For Customer Insights Professionals

    REPORT: Forrester Data: World Online Population Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet

    March 22, 2017Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the online population globally across five regions and 55 countries. It also sizes and forecasts the mobile (mobile phones and/or tablets) online population. In addition it breaks out total online population for 17 countries by age groups.

  • For Customer Insights Professionals

    REPORT: Forrester Data Report: World Online Population Forecast, 2017 To 2022 (Global)

    Forecastview Document

    March 22, 2017Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for Forecastview clients, sizes and forecasts online population globally across five regions and 55 countries. It sizes and forecasts the mobile (mobile phones and/or tablets) online population. In addition, it breaks out the total online population for 17 countries by age group.

View all of Sanjeev Kumar's Research