Sanjeev   Kumar

Sanjeev Kumar

Researcher

Sanjeev is a researcher on the ForecastView team in Forrester’s New Delhi office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Sanjeev covers online population and the Forrester Readiness Index, along with serving in a production and support function for the ForecastView team.

Previous Work Experience

Prior to joining Forrester, Sanjeev worked with market research firms serving diverse clients from the healthcare, mining, steel, and telecom industries. During his tenure, he worked on various market sizing and competitive intelligence studies.

Education

Sanjeev received his bachelor's degree in computer science from the Visvesvaraya Technological University and earned a master’s degree in business administration from Jain University, Bangalore.

Sanjeev Kumar

Researcher

Sanjeev is a researcher on the ForecastView team in Forrester’s New Delhi office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Sanjeev covers online population and the Forrester Readiness Index, along with serving in a production and support function for the ForecastView team.

Previous Work Experience

Prior to joining Forrester, Sanjeev worked with market research firms serving diverse clients from the healthcare, mining, steel, and telecom industries. During his tenure, he worked on various market sizing and competitive intelligence studies.

Education

Sanjeev received his bachelor's degree in computer science from the Visvesvaraya Technological University and earned a master’s degree in business administration from Jain University, Bangalore.

Research Coverage

Sanjeev Kumar's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Digital Marketing Tracker, Q3 2018

    ForecastView Document

    February 8, 2019 Brandon Verblow, Sanjeev Kumar

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q3 2018.

  • For Customer Insights Professionals

    REPORT: Forrester Analytics: Mobile, Smartphone, And Tablet Forecast, 2018 To 2023 (Global)

    ForecastView Document

    January 30, 2019 Meenakshi Tiwari, Sanjeev Kumar

    Forrester expects the number of global smartphone subscribers to reach 3.9 billion by 2023, crossing the 55% mark for smartphone penetration in 2018 and reaching 66% by 2023. This is up from 4.4% in 2009. Our forecast details the global mobile, smartphone, and tablet installed base and subscriber data across 53 countries. It includes data on business-owned smartphone subscribers, subscribers by operating system (2011 to 2018 only), and handset ownership by age. This data set provides historical data back to 2009 plus a five-year forecast.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Digital Marketing Tracker, Q2 2018

    ForecastView Document

    October 11, 2018 Brandon Verblow, Sanjeev Kumar

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q2 2018.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Digital Marketing Tracker, Q1 2018

    ForecastView Document

    July 30, 2018 Brandon Verblow, Sanjeev Kumar

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. It also now includes additional "other" spending to provide a complete global view. The spreadsheet includes quarterly historical data from Q1 2015 to Q1 2018.

  • For B2C Marketing Professionals

    REPORT: Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document

    November 6, 2017 Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining where to prioritize marketing investment. This quantitative assessment provides insights into the digital marketing environment and opportunity of 55 countries across the globe through the analysis of 23 quantitative variables we deem as core indicators of digital marketing readiness. Because of this breadth, the FRI can reveal hidden value beyond what is reflected simply by a country's digital ad spending.

View all of Sanjeev Kumar's Research