Speaker Biography

Sarah Madden Armstrong

Director, Worldwide Agency Operations

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders




    Sarah Madden Armstrong has worked at The Coca-Cola Company since 1997 where she worked in Worldwide Media and was involved in helping to introduce a disciplined Integrated Marketing Communications approach for the Company. Since 2006, Sarah has been focused on improving The Coca-Cola Company’s approach to Agency Management…which includes developing thought leadership to influence the Company’s approach to Agency Management, building local market capabilities in Agency Management, and managing day-to-day Agency Operations with Global Media, Creative, iMarketing, & Design Agency Partners. Sarah believes the Company can achieve the goals of delivering the “best work” for the “best value”, while also being viewed as a “best client” and ultimately as “best in industry” in the areas of Marketing Communications as well as Agency Management.