Sarah Sikowitz

Principal Analyst serving CMO PROFESSIONALS

Sarah Sikowitz serves CMOs. She will be analyzing the role of agencies as a part of the post-digital landscape. Sarah's chief role will be helping CMOs and marketing leaders navigate the needs from and relationships with the agencies that serve them.

Previous Work Experience

Before joining Forrester, Sarah was vice president, group media director at 360i, leading the media team in the New York office. Previously, she was a senior product marketing manager at Yahoo, developing go-to-market strategies for key Yahoo properties. She previously held roles focused on digital media and marketing at Razorfish and OMD.


Sarah has a bachelor's degree in American studies from Wesleyan University and an MBA in marketing from Kellogg School of Management.

Sarah Sikowitz's Research

  • For CMO Professionals

    Report: Make The Switch To The Customer Life Cycle

    Marketers agree that the customer life cycle provides a better explanation of modern marketing than does the traditional marketing funnel, but they still struggle to adopt it. To manage the nece...

    • Downloads: 1826
  • For CMO Professionals

    Report: Customer Life-Cycle Marketing Demands New Metrics

    To win, serve, and retain customers, Forrester believes that modern marketers must make the transition from the traditional marketing funnel to the customer life cycle. Marketers must understand...

    • Downloads: 2032
  • For CMO Professionals

    Report: Adopt The Customer Life Cycle To Win In The Age Of The Customer

    The old way of marketing — driving awareness through push advertising — has sputtered and slowed in the wake of media fragmentation and digital disruption. CMOs now need to align mar...

    • Downloads: 1069
  • For CMO Professionals

    Report: Evolve Your Marketing Strategy To Outpace Consumers' Behavior

    The traditional marketing funnel has been done in by consumers' behaviors that are anything but linear. Instead, in each phase of Forrester's customer life cycle — discover, explore, buy, ...

    • Downloads: 1175
  • For CMO Professionals

    Report: Enrich Customer Life-Cycle Understanding With Customer Journey Maps

    Customer experience is rapidly increasing in importance across all phases of the customer life cycle — including early phases that have traditionally been the exclusive purview of marketin...

    • Downloads: 1100
View all of Sarah Sikowitz's Research

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