Sarah Sikowitz

Principal Analyst serving CMO PROFESSIONALS

Sarah Sikowitz serves CMOs. She will be analyzing the role of agencies as a part of the post-digital landscape. Sarah's chief role will be helping CMOs and marketing leaders navigate the needs from and relationships with the agencies that serve them.

Previous Work Experience

Before joining Forrester, Sarah was vice president, group media director at 360i, leading the media team in the New York office. Previously, she was a senior product marketing manager at Yahoo, developing go-to-market strategies for key Yahoo properties. She previously held roles focused on digital media and marketing at Razorfish and OMD.


Sarah has a bachelor's degree in American studies from Wesleyan University and an MBA in marketing from Kellogg School of Management.

Sarah Sikowitz's Research

  • For CMO Professionals

    Report: Brief: Will Your Organization Benefit From An In-House Agency?

    An increasing number of organizations are bringing agency services in-house. Why? As marketers strive to meet the demands of the always-on customer, many aim to exert more control and have great...

    • Downloads: 65
  • For CMO Professionals

    Report: Brief: How To RFP For Innovation

    CMOs must innovate or risk missing out on the next category-killing product or falling hopelessly behind their competitors. CMOs who lack the people or processes to drive innovation internally o...

    • Downloads: 143
  • For CMO Professionals

    Report: Brief: It's The End Of The AOR As We Know It (And We Feel Fine)

    Legacy agency-of-record (AOR) relationships aren't meeting the new needs of the CMO. The modern CMO needs a lead agency with the ability to create a cohesive experience across all touchpoints th...

    • Downloads: 207
  • For CMO Professionals

    Report: It's Time To Abandon Performance-Based Agency Compensation

    CMOs are struggling to connect agency work to business outcomes and using contracts with performance-based incentives as a Band-Aid. Despite years of trying different metrics and bonus formulas,...

    • Downloads: 138
  • For CMO Professionals

    Report: Evolve Your Marketing Strategy To Outpace Consumers' Behavior

    The traditional marketing funnel has been done in by consumers' behaviors that are anything but linear. Instead, in each phase of Forrester's customer life cycle — discover, explore, buy, ...

    • Downloads: 1082
View all of Sarah Sikowitz's Research

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