Sarah Sikowitz

Principal Analyst serving CMO PROFESSIONALS

Sarah Sikowitz serves CMOs. She will be analyzing the role of agencies as a part of the post-digital landscape. Sarah's chief role will be helping CMOs and marketing leaders navigate the needs from and relationships with the agencies that serve them.

Previous Work Experience

Before joining Forrester, Sarah was vice president, group media director at 360i, leading the media team in the New York office. Previously, she was a senior product marketing manager at Yahoo, developing go-to-market strategies for key Yahoo properties. She previously held roles focused on digital media and marketing at Razorfish and OMD.


Sarah has a bachelor's degree in American studies from Wesleyan University and an MBA in marketing from Kellogg School of Management.

Sarah Sikowitz's Research

  • For CMO Professionals

    Report: It's Time To Abandon Performance-Based Agency Compensation

    CMOs are struggling to connect agency work to business outcomes and using contracts with performance-based incentives as a Band-Aid. Despite years of trying different metrics and bonus formulas,...

    • Downloads: 95
  • For CMO Professionals

    Report: Evolve Your Marketing Strategy To Outpace Consumers' Behavior

    The traditional marketing funnel has been done in by consumers' behaviors that are anything but linear. Instead, in each phase of Forrester's customer life cycle — discover, explore, buy, ...

    • Downloads: 991
  • For CMO Professionals

    Report: Customer Life-Cycle Marketing Demands New Metrics

    To win, serve, and retain customers, Forrester believes that modern marketers must make the transition from the traditional marketing funnel to the customer life cycle. Marketers must understand...

    • Downloads: 1861
  • For CMO Professionals

    Report: The Forrester Wave™: Innovation Agencies, Q4 2014

    In Forrester's 27-criteria evaluation of innovation agencies, we identified the 10 most significant firms — AKQA, Critical Mass, frog, Huge, Isobar, Mutual Mobile, R/GA, Razorfish, Sapient...

    • Downloads: 444
  • For CMO Professionals

    Report: Revamp Your Agency Roster To Lead A Connected Brand Experience

    As marketers move from managing their brand to leading a connected brand experience, they will need agency partners that can help develop and execute their vision. To effectively manage agency p...

    • Downloads: 663
View all of Sarah Sikowitz's Research

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