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Satish   Meena

Satish Meena

Sr Forecast Analyst, TL

Satish is a senior forecast analyst and team leader on the ForecastView team in the New Delhi office, which is responsible for producing all of Forrester's consumer market forecasts. He focuses on consumer technology adoption, online retail, digital-influenced retail, mobile payments, and smart home devices.

Satish often appears on TV and comments in the press on the online retail and consumer internet industry. He has been quoted in The New York Times, The Wall Street Journal, Economic Times, Bloomberg, Quartz, CNBC, and Forbes.

Previous Work Experience

Prior to joining Forrester, Satish worked with investment banking support teams and as an analyst for a global market research firm. He was responsible for the analysis and forecasting of mobile telephony and broadband markets in the MEA region.

Education

Satish received his bachelor's and master's degrees in electrical engineering from Indian Institute of Technology (IIT) in Bombay, India.

Satish Meena

Sr Forecast Analyst, TL

Satish is a senior forecast analyst and team leader on the ForecastView team in the New Delhi office, which is responsible for producing all of Forrester's consumer market forecasts. He focuses on consumer technology adoption, online retail, digital-influenced retail, mobile payments, and smart home devices.

Satish often appears on TV and comments in the press on the online retail and consumer internet industry. He has been quoted in The New York Times, The Wall Street Journal, Economic Times, Bloomberg, Quartz, CNBC, and Forbes.

Previous Work Experience

Prior to joining Forrester, Satish worked with investment banking support teams and as an analyst for a global market research firm. He was responsible for the analysis and forecasting of mobile telephony and broadband markets in the MEA region.

Education

Satish received his bachelor's and master's degrees in electrical engineering from Indian Institute of Technology (IIT) in Bombay, India.

Satish Meena's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: China Shopper Insights And The Impact Of COVID-19

    May 29, 2020Satish Meena, Xiaofeng Wang

    COVID-19 has had a dramatic impact on the global retail business. China took the first hit, seeing $328 billion consumer goods sales ebb away in Q1 2020. Chinese consumers, including those in older generations, have further embraced eCommerce. While retailers and brands moved business and customer engagement online to capture that spending, the eCommerce spike wasn’t enough to offset the sharp decrease in offline retail. Some retailers expect sales to rebound quickly in Q2 2020, fueled by “revenge buying.” Retailers can use this report to better understand changes in shopping behaviors and prepare an adaptive retail strategy that stretches from crisis management to adaptation and recovery. Methodology The Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1) was fielded from April 10 to April 15, 2020. This online survey included 1,119 respondents in Canada; 1,106 respondents in China; 1,116 respondents in France; 1,137 respondents in Italy; 1,118 respondents ages the UK; and 1,122 respondents in the US.

  • For eBusiness & Channel Strategy Professionals

    REPORT: ForecastView: COVID-19 Retail Scenario Planner, April 2020 (Global)

    ForecastView COVID-19 Global Retail Scenario Planner Models The COVID-19 Impact For North America, Asia, Europe, And Latin America

    May 21, 2020 Michael O'Grady, Satish Meena, Viraj D'Costa, Sanjeev Kumar

    Forrester has updated its retail forecasts across North America, Asia, Europe, and Latin America to model out the possible impact of COVID-19. Our scenario model shows that retail will be hit hard. In 2020, global retail sales will contract by 9.6%, while eCommerce sales will remain flat. This ForecastView document models out the impact of three scenarios for 15 countries and shows how COVID-19 might affect essential and nonessential retail sales, offline and online, for the next five years. Please note: This model and report were created based on the information available on April 15, 2020, about the economic impact of the coronavirus for the regions covered. We will revisit this model when further adjustments are necessary.

  • For Customer Experience Professionals

    REPORT: Predictions 2020: India

    Value-Driven Firms In India Will Win In The Post-Pandemic World

    May 7, 2020 Amit Bhatia, Arnav Gupta, Satish Meena, Vasupradha Srinivasan

    At the start of 2020, business across the globe was humming. Then, COVID-19 blew up around the world — and things changed fast. As the situation evolves, how will Indian firms react? In the post-pandemic world, which firms will lose out and which will have the best chance to win? Customer experience professionals and their colleagues should read this report to understand how the outbreak will affect firms and their opportunities with customers and employees.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Retail Will See A $2.1 Trillion Loss Globally In 2020

    ForecastView COVID-19 Global Retail Scenario Planner Models The COVID-19 Impact For North America, Asia, Europe, And Latin America

    April 30, 2020 Michael O'Grady, Satish Meena, Viraj D'Costa, Sanjeev Kumar

    Forrester has updated its retail forecasts across North America, Asia, Europe, and Latin America to model out the possible impact of COVID-19. Our scenario model, which will be published separately, shows that retail will be hit hard. In 2020, global retail sales will contract by 9.6% while eCommerce sales will remain flat. Please note: This model and report were created based on the information available on April 15, 2020, about the economic impact of the coronavirus for the regions covered. We will revisit this model in one month to see if further adjustments are necessary.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Smartphone And Tablet Commerce Forecast, 2018 To 2023 (EU-7)

    ForecastView Document

    January 21, 2020Satish Meena

    This update to the smartphone and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and the UK) provides smartphone and tablet online sales by country and category for both retail and travel. We expect smartphone and tablet commerce to double from 2018 to 2023 and reach €330 billion. This forecast details smartphone and tablet online sales growth across the EU-7, with historical data going back to 2010. It also calculates the share of online retail sales from smartphones and tablets for each product category.

View all of Satish Meena's Research