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Satish   Meena

Satish Meena

Forecast Analyst

Satish is an analyst on the ForecastView team in the Delhi, India office, which is responsible for producing all of Forrester's consumer market forecasts. He focuses on consumer technology adoption, online retail, and interactive marketing.

Previous Work Experience

Prior to joining Forrester, Satish worked with investment banking support teams and as an analyst for a global market research firm. He was responsible for analysis and forecasting of mobile telephony and broadband markets in the MEA region.

Education

Satish received his bachelor's and master's degrees in electrical engineering from Indian Institute of Technology (IIT) in Bombay, India.

Satish Meena

Forecast Analyst

Satish is an analyst on the ForecastView team in the Delhi, India office, which is responsible for producing all of Forrester's consumer market forecasts. He focuses on consumer technology adoption, online retail, and interactive marketing.

Previous Work Experience

Prior to joining Forrester, Satish worked with investment banking support teams and as an analyst for a global market research firm. He was responsible for analysis and forecasting of mobile telephony and broadband markets in the MEA region.

Education

Satish received his bachelor's and master's degrees in electrical engineering from Indian Institute of Technology (IIT) in Bombay, India.

Satish Meena's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7), Q3 2017 Update

    ForecastView Document

    September 6, 2017Satish Meena

    This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) provides smartphone and tablet online sales by country and category for both retail and travel. In 2016, 34% of online sales in travel and retail took place via mobile or tablet; this will increase to 47% by 2022.This forecast details mobile and tablet online sales growth across 22 product categories and across the EU-7, with historical data going back to 2010. It also calculates the share of online retail sales from mobile and tablet for each product category.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Indian Online Retail Market, H1 2017

    ForecastView Document

    August 16, 2017Satish Meena

    India is the fastest-growing online retail market in the world. Online retail sales in India will reach $64 billion by 2021, growing at a five-year compound annual growth rate (CAGR) of 31.2%. This report presents data on metropolitan India online consumers from the Forrester Data Consumer Technographics Asia Pacific Online Benchmark Survey, 2017. It gives eBusiness and channel strategy professionals insight into Indian online consumers' retail behaviors.

  • For Customer Insights Professionals

    REPORT: Forrester Data: Mobile, Smartphone, And Tablet Forecast, 2017 To 2022 (Global)

    ForecastView Document

    July 17, 2017Satish Meena

    We expect the number of global smartphone subscribers to reach 3.8 billion by 2022, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 66% by 2022. This is up from 21% in 2013.Our forecast details the global mobile, smartphone, and tablet installed base, as well as subscriber data. It includes data on business-owned smartphone subscribers and subscribers by operating system (2011 to 2017 only), as well as age and income ownership demographics. It also includes historical data going back to 2009 plus a five-year forecast.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of India's Online Retail Market In 2017

    ForecastView Document

    June 14, 2017Satish Meena

    Despite some hiccups in 2016, India remains the fastest-growing online market in the world. Online retail sales in India will reach $64 billion by 2021, growing at a five-year compound annual growth rate (CAGR) of 31.2%. But government actions, a slowdown in venture capital funding, logistics challenges, and slow growth in the number of online buyers are holding back India's online retail market. This report discusses key incidents that happened in 2016 that led to recalibrations in the Indian online retail market, as well as new developments in 2017.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update

    ForecastView Spreadsheet

    May 4, 2017Satish Meena

    With the growing influence of online research on purchase decisions, retailers are looking to understand the impact of web beyond online retail sales. This forecast analyzes digital influence (previously termed web influence) on retail sales to understand the total digital impact (online sales plus digitally influenced offline sales) on retail sales. Digital-influenced sales will grow at a compound annual growth rate (CAGR) of 7.5% from 2016 to 2021 to reach €758 billion, accounting for 38% of total retail sales in EU-7. Due to the increasing use of mobile both in-store and outside for research, we have included mobile influence in this forecast for the first time. We expect mobile-influenced retail sales to grow at a CAGR of 15.2% from 2016 to 2021. This report breaks down digital-influenced sales by retail category using the same 22 categories as the Western European online retail sales forecast.

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