Speaker Biography

Scott Hagedorn

Chief Executive Officer

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

04/14/2015

    Profile

     

    As the Chief Executive Officer of Annalect, Scott Hagedorn is the architect behind a massive effort to reinvent the fundamentals of marketing through data, technology, and analytics.

     

    Prior to taking on his role at Annalect, Scott was the US CEO of PHD Network where his strategic vision and leadership helped PHD win two of the most hotly contested media pitches of 2010 — GSK and Gap — earning PHD a spot on the Advertising Age Agency A List, as one of 10 agencies to watch in 2011.

     

    In his 14 years in marketing, Scott has excelled as a digital expert, brand planner, marketing strategist, direct response guru, and entrepreneur. Prior to joining PHD, Scott worked as the Managing Director of OMD East, a role that was redefined with a stronger focus on digital and analytics. During his tenure, OMD was awarded Global Media Agency of the Year and won top awards for digital creativity.

    Scott had also worked as the US Director of OMD Digital, supervising all digital efforts across OMD Digital's US properties in New York, Chicago, Los Angeles, and San Francisco. Prior to OMD, he was the Chief Interactive Officer of the Omnicom direct agency, Rapp Worldwide.

    Scott was named to Crain’s 40 Under 40 list in 2008 and is a director-at-large for the 4A’s.