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Scott   Compton

Scott Compton

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Scott is a retail eCommerce specialist with over 20 years of experience with direct-to-consumer marketing as his primary focus. He has proven expertise in practices such as customer experience, email marketing, user experience testing, SEO, and conversion enhancements. Lately he is fascinated by advances in AI, automation, personalization, privacy, and enhancement of the customer experience led by data and insights. Look for his research in several verticals, including grocery and consumer packaged goods (CPG).

Previous Work Experience

Scott began his career as a web designer and quickly moved into digital marketing and eCommerce once he got hooked on the data capabilities. Over the past 15 years, he has held successful roles at multichannel retailers, brand manufacturers, and CPG companies and also led an eCommerce strategy practice for 100-plus retailers on the Kibo Commerce platform.

Education

Following his stint as a US Marine, Scott earned a bachelor’s degree in communication design from California State University, Chico, and has been customer-obsessed ever since.

Scott Compton

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Scott is a retail eCommerce specialist with over 20 years of experience with direct-to-consumer marketing as his primary focus. He has proven expertise in practices such as customer experience, email marketing, user experience testing, SEO, and conversion enhancements. Lately he is fascinated by advances in AI, automation, personalization, privacy, and enhancement of the customer experience led by data and insights. Look for his research in several verticals, including grocery and consumer packaged goods (CPG).

Previous Work Experience

Scott began his career as a web designer and quickly moved into digital marketing and eCommerce once he got hooked on the data capabilities. Over the past 15 years, he has held successful roles at multichannel retailers, brand manufacturers, and CPG companies and also led an eCommerce strategy practice for 100-plus retailers on the Kibo Commerce platform.

Education

Following his stint as a US Marine, Scott earned a bachelor’s degree in communication design from California State University, Chico, and has been customer-obsessed ever since.

Scott Compton's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Research Overview: Strategies For Digital Success In The US Grocery Sector

    April 28, 2020Scott Compton, Madeline Cyr

    Marketing, operations, innovation in the digital store, and data and insights are core to any retail establishment. To help digital business pros develop grocery store digital retail strategies, this report ties together Forrester's body of digital business research from 28 reports.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Research Overview: Strategies For Digital Success At Quick-Service Restaurants

    April 24, 2020Scott Compton

    Marketing, operations, innovation in the digital store, and data and insights are core to any retail establishment. To help eBusiness and channel strategy professionals develop their digital retail strategies for quick-service restaurants (QSRs), this report ties together Forrester's body of digital business research from 26 reports.

  • For Security & Risk Professionals

    REPORT: Returning To Work: How To Prepare For Pandemic Recovery

    Essential Steps And Pandemic Management Protocols For Planning Your Operational Recovery

    April 20, 2020 Stephanie Balaouras, Alla Valente, Andrew Hewitt, Jeff Becker, Arielle Trzcinski, Sucharita Kodali, Jeff Pollard, Paul McKay, Scott Compton

    As the epicenter of the global COVID-19 pandemic shifts and each affected region reaches its peak infection rate, firms must prepare now to restart closed plants, reopen retail locations, and bring employees back to work. Organizations must plan a staged recovery to reduce the health and financial risks of future scenarios that include a second infection wave, a steep economic downturn, and permanent changes to employee and consumer behaviors. This report details the essential steps and new pandemic management protocols for planning your operational recovery.

  • For eBusiness & Channel Strategy Professionals

    REPORT: How To Transform Your Retail Store

    Executive Overview: The Digital Store Playbook

    April 8, 2020Scott Compton

    Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to transform retail store operations, allowing stores and store associates to operate more efficiently and with greater flexibility. This playbook instructs digital business professionals on how to transform their stores to enhance the digital customer experience while driving agility, efficiency, and cost-effectiveness through digital operational excellence. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

View all of Scott Compton's Research

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