Search Engine Optimization (SEO)

SEO is the practice of developing a site’s content and architecture so that search engines like Google will rank it high in natural search results. In addition to scanning a site’s copy for keyword mentions, search engines catalog how many other sites link to it. Web crawlers see these links as “votes of confidence” that the site has value.

Research

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  • For B2C Marketing Professionals

    Report: The State Of Search Marketing, 2017

    Search marketing is a mature digital tactic to increase customer acquisition, and it owns a large share of the digital marketing budget. As such, B2C marketers need to be keenly aware of industr...

  • For B2C Marketing Professionals

    Report: Brief: Attract Customers Through Local Search

    Customers are finding new brands and products locally with the help of mobile and perpetual connectivity. But B2C marketers have been slow to react to this behavior and still do not promote thei...

  • For B2C Marketing Professionals

    Report: The Forrester Wave™: Search Marketing Agencies, Q1 2016

    In our 23-criteria evaluation of search marketing agency providers, we identified the 10 most significant ones — 360i, Acronym, Catalyst, Ethology, iCrossing iProspect, Merkle, Performics, Rise ...

  • For eBusiness & Channel Strategy Professionals

    Report: Measuring Up: Benchmarking Your B2B eCommerce Performance

    In the age of the customer, it is critical that B2B companies know where they're performing well with their customers and where they're falling short. As such, Forrester partnered with Internet ...

  • For B2C Marketing Professionals

    Report: Brief: What's New With SEO?

    Search engine optimization (SEO) has changed. Your customers now use search to find everything from videos to store inventory, online and through smart devices. This makes it increasingly diffic...

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Analysts who cover Search Engine Optimization (SEO)

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