Search Marketing

Also referred to as search engine marketing (SEM), this strategy is used by businesses and other organizations to increase their relevancy ranking in key consumer search engines. Coverage includes mobile search.

Latest Research

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Search Marketing Agencies, Q4 2017

    The Top 12 Providers And How They Stack Up

    October 31, 2017 Collin Colburn

    In our 25-criteria evaluation of search marketing agency providers, we identified the 12 most significant ones — 360i, Acronym, Catalyst, Forward3D, iCrossing, iProspect, Merkle, Mirum, Neo@Ogilvy, Performics, Rise Interactive, and Wpromote — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: Voice Search Will Change Customer Discovery Forever

    How To Prepare For The Coming Search Revolution

    September 27, 2017 Collin Colburn

    The rise of Alexa, Cortana, Google Assistant, and Siri has formed ominous clouds darkening the future of search marketing. But the good news is, B2C marketers have some time to prepare for voice search through intelligent agents (IAs). This report outlines voice search's impact today, the future of customer voice searching behavior, and what marketers can do to prepare.

  • For B2C Marketing Professionals

    REPORT: Enrich Your Search Marketing With Social Listening Data

    June 13, 2017 Collin Colburn

    Like many channel-based marketers, search marketers are siloed and therefore don't leverage data and insights from other parts of the marketing organization. But much of the data coming from other marketing functions, such as social listening, can help optimize search programs and campaigns. This report will help B2C marketers understand how social listening data can support search campaigns, and how collaboration is the key.

  • For B2C Marketing Professionals

    REPORT: Vendor Landscape: SEO Tools And Technologies

    June 13, 2017 Collin Colburn

    Search engine optimization (SEO) is an established and mature strategy in the digital marketing portfolio, and many marketers feel they're ready to bring its execution in-house. To do that successfully, they'll need technology to automate key tasks. This vendor landscape will introduce to B2C marketers the three categories of SEO tools and their respective vendors.

  • For B2C Marketing Professionals

    REPORT: Use Amazon Search To Ignite Product Discovery

    April 6, 2017 Collin Colburn

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And customers continue to diversify their overall search habits to include multiple digital touchpoints. This report will inspect what kind of search engine Amazon is and how marketers should look to promote their products for discovery on Amazon.

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Analysts Who Cover Search Marketing

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