Senem   Guler Biyikli

Senem Guler Biyikli

UX Researcher

Senem Guler-Biyikli is a user experience (UX) researcher on Forrester’s evaluative research team. In this role, she works closely with Forrester analysts and research directors to oversee and refine the evaluation methodology for business-to-consumer (B2C) digital experience evaluative research projects. Following the UX evaluation methodology, she assesses the digital experiences that companies provide to their consumers. She’s based in Cambridge, Massachusetts.

Previous Work Experience

Prior to her role as UX researcher, Senem conducted a variety of qualitative research projects and ethnographic studies in the US and Turkey, focusing on areas such as consumer behavior and cultural anthropology.

Education

Senem holds a doctorate degree in anthropology from the University of Pittsburgh and a BA in business administration from Koc University (Istanbul, Turkey).

Senem Guler Biyikli

UX Researcher

Senem Guler-Biyikli is a user experience (UX) researcher on Forrester’s evaluative research team. In this role, she works closely with Forrester analysts and research directors to oversee and refine the evaluation methodology for business-to-consumer (B2C) digital experience evaluative research projects. Following the UX evaluation methodology, she assesses the digital experiences that companies provide to their consumers. She’s based in Cambridge, Massachusetts.

Previous Work Experience

Prior to her role as UX researcher, Senem conducted a variety of qualitative research projects and ethnographic studies in the US and Turkey, focusing on areas such as consumer behavior and cultural anthropology.

Education

Senem holds a doctorate degree in anthropology from the University of Pittsburgh and a BA in business administration from Koc University (Istanbul, Turkey).