Why Read This
Unified communications and collaboration (UC&C) has become a hot topic in technology circles, making it critical for technology vendors to know the market and deliver products that will be bought and used. Separating hyperbole and conjecture from real customers' needs and requirements must guide vendors in deciphering which elements of common knowledge are truths and which are myths. Technology vendors must consider real customer needs today in assembling and selling their UC&C solutions. For example, don't assume firms will invest in interesting or unique technology unless it specifically helps them improve business processes and results. Build the foundation for value statements and capabilities firmly in today's workplace and processes — with a vision of the future and a migration path forward for capabilities like interoperability or video.